Everything is Logistics

✦ Sponsorship Media Kit ✦

Sponsor the show built for the thinkers in freight

A premium opportunity to reach decision-makers in supply chain, transportation, and logistics through the most-trusted independent podcast in the industry — audio-first with a video component built for social.

✦ The Audience ✦

A niche audience built for your logistics brand

Startups, SaaS, brokerages, and carriers — plus the casual supply chain fans who follow along because the stories are actually good.

500+

Episodes

Featuring execs from Fortune 500s and innovative startups

250+

Expert guests

Leading voices and innovators from across the logistics landscape

170K+

Total potential reach

Across podcast, YouTube, social, and email — growing month-over-month

100%

Focused on logistics

LogTech, AI, global supply chain trends, 3PLs, robotics, and leadership

Decision Makers

73% hold director-level positions or higher in supply chain operations.

Enterprise Reach

62% work at companies with annual revenue exceeding $50M.

Budget Authority

81% directly influence purchasing decisions for logistics solutions.

Global Presence

Listeners span 48 countries with primary markets in North America and Europe.

✦ Verified, Not Inflated ✦

Stats verified through IAB-certified podcast measurement.

No list buying. No bot traffic. Every contact earned through content blood, sweat, and tears.

✦ Why Podcast Advertising Works ✦

Helping you make the case to your leadership team

94%

Unmatched engagement

Podcast listeners are highly attentive, consuming content while doing other tasks.

78%

Trust factor

of listeners trust recommendations from podcast hosts they follow regularly.

45%

Premium audience

more likely to have household incomes above $250K than the average population.

57%

Brand recall

Podcast ads lead to significantly higher brand recall than other digital channels.

68%

Audience loyalty

Listeners subscribe and consistently follow favorites — repeated ad exposure.

61%

Conversion power

of listeners purchased a product after hearing it advertised on a podcast.

Source: Edison Research Infinite Dial 2025, Spotify

✦ How Sponsorship Works ✦

Ways we can work together

Mix and match the formats that match your goals. Every partnership is shaped around what you're trying to land and what fits our audience.

Host-read ads

Custom mid-roll or pre-roll ads voiced by Blythe, written for the way our audience actually listens.

Email & newsletter insertions

Logo placement and sponsor mentions in the weekly email + LinkedIn newsletter — combined audience grows every week.

Social media promotion

Dedicated and integrated posts across LinkedIn and the channels where the freight community actually hangs out.

Video interview content

Long-form video interviews with your exec or subject-matter expert, published on the podcast + YouTube and reusable across your channels.

Editorial content packages

Custom series, field reports, and landing-page collaborations — the format we built for SPI Logistics, NASA, Trimble, and DAT.

Category exclusivity

Lock down a beat — LogTech, 3PL, cargo crime, source-to-porch — so your competitors aren't sharing the spotlight.

  • Logo placement in show notes + blog posts
  • Dedicated landing page on the EiL site
  • Raw interview files for your own content library
  • Webinar, virtual event, and live event hosting

✦ Case Study ✦

Building brand awareness for high-intent leads

What a long-term, editorial-first sponsorship actually looks like when it's done right.

SPI Logistics freight agent program — Everything is Logistics sponsorshipFeatured Partner

SPI Logistics — Freight Agent Program

A dedicated landing page, a recurring video series, and a steady pipeline of agents already pre-sold on the story.

SPI partnered with us to reach freight agents weighing the jump to independence. Instead of a one-off ad, we built them an evergreen content hub on the EiL site, ran an ongoing interview series with their leadership and current agents, and distributed every piece across the podcast, YouTube, and LinkedIn newsletter.

10+

Long-form video interviews

2yr

Continuous partnership

High

Intent inbound from agents

Listeners who reach out are warm — they've already heard the pitch, the founder's voice, and the agents' real experience. That's what consistent brand awareness in front of a niche audience actually buys you.

✦ A Note On Interviews ✦

Editorial first — always.

Every interview we publish — sponsored or not — is treated as editorial. We don't do hot takes, and we don't do fluff. We want strong opinions, honest answers, and real perspective out of respect for our audience and what they actually want to know.

If a guest or company isn't comfortable showing up that way, they aren't a good fit for the show — or as a sponsor. That standard is what keeps the audience listening, and it's what makes a sponsorship here actually worth something.

✦ Recognition ✦

Recognized by the top names in podcasting

IAB TECH LAB

IAB-certified stats

Verified through the IAB Tech Lab Transparency Center — the gold standard for podcast measurement.

LinkedIn Podcast Network

LinkedIn Presents (2023)

Selected as one of 19 podcasts for the inaugural LinkedIn Podcast Academy, exposed to the global LinkedIn audience.

Amazon Music

Amazon Music Hidden Gem

Featured by Amazon Music as a Hidden Gem on their podcast home page.

✦ Voices From The CB Radio ✦

What leaders are saying

"If you're considering podcasts as part of your marketing strategy, I highly recommend joining EiL. My experience drove significant awareness for LeadCoverage, which ultimately translated into tangible revenue growth."

Kara Smith Brown

CEO, LeadCoverage

"EiL is my go-to when I'm looking to understand industry dynamics, a new player, or a niche. Blythe commands an incredibly engaged audience — after I recorded with her this year, I received more outreach from listeners than the rest of the freight podcasts I recorded combined."

Kary Jablonski

CEO, Trucker Tools

"The Everything is Logistics podcast has a huge reach and is one of the most established in our space. Anybody with a product or who needs to get in touch with the logistics community — it makes sense to look at a sponsorship."

Josh Lyles

Founder, Salesdash CRM