Everything is Logistics
Sponsorship Media Kit

Sponsor the show built for the thinkers in freight

A premium opportunity to reach decision-makers in supply chain, transportation, and logistics through the most-trusted independent podcast in the industry, audio-first with a video component built for social.

The Audience

A niche audience built for your logistics brand

Startups, SaaS, brokerages, and carriers, plus the casual supply chain fans who follow along because the stories are actually good.

540+

Episodes

Featuring execs from Fortune 500s and innovative startups

250+

Expert guests

Leading voices and innovators from across the logistics landscape

155K+

IAB-certified downloads

Measured through IAB-certified podcast stats

100%

Focused on logistics

LogTech, AI, global supply chain trends, 3PLs, robotics, and leadership

Decision Makers

73% hold director-level positions or higher in supply chain operations.

Enterprise Reach

62% work at companies with annual revenue exceeding $50M.

Budget Authority

81% directly influence purchasing decisions for logistics solutions.

Global Presence

Listeners in 156 countries, about 9 in 10 in North America.

Verified, Not Inflated

Stats verified through IAB-certified podcast measurement.

No list buying. No bot traffic. Every contact earned through content blood, sweat, and tears.

Why Podcast Advertising Works

Helping you make the case to your leadership team

94%

Unmatched engagement

Podcast listeners are highly attentive, consuming content while doing other tasks.

78%

Trust factor

of listeners trust recommendations from podcast hosts they follow regularly.

45%

Premium audience

more likely to have household incomes above $250K than the average population.

57%

Brand recall

Podcast ads lead to significantly higher brand recall than other digital channels.

61%

Conversion power

of listeners purchased a product after hearing it advertised on a podcast.

Source: Edison Research Infinite Dial 2025, Spotify

How sponsorship works

Ways we can work together

Mix and match the formats that match your goals. Every sponsorship is shaped around what you're trying to land and what fits our audience.

Host-read callouts

Custom mid-roll or pre-roll reads voiced by Blythe, written for the way our audience actually listens.

CargoRex Premium listing

Every sponsorship starts with a CargoRex Premium listing: featured placement in your categories where logistics teams research providers.

Sponsor interviews

An on-camera interview with your exec, published on CargoRex and the EiL podcast, with short-form clips and the raw footage.

Social and email

Short-form clips and posts on LinkedIn, plus email mentions sent to the part of our audience that fits your topic.

Editorial content packages

Custom series, field reports and landing pages, the format we built for SPI Logistics and Manifest.

Category Anchor

Hold the one paid featured spot in your CargoRex category and anchor a co-branded research guide. It never changes our editorial coverage.

  • Dedicated landing page on the EiL site
  • Raw interview files for your own content library
Book a call with Blythe
Case Study

Building brand awareness for high-intent leads

What a long-term, editorial-first sponsorship actually looks like when it's done right.

SPI Logistics freight agent program, Everything is Logistics sponsorship
Featured Sponsor

SPI Logistics, Freight Agent Program

A dedicated landing page, a recurring video series, and a steady pipeline of agents already pre-sold on the story.

SPI came to us to reach freight agents weighing the jump to independence. Instead of a one-off ad, we built them an evergreen content hub on the EiL site, ran an ongoing interview series with their leadership and current agents, and distributed every piece across the podcast, YouTube and the EiL LinkedIn newsletter.

30+

Long-form interviews

3 years

Continuous sponsorship

1 hub

Evergreen landing page on EiL

Listeners who reach out are warm because they've already heard the pitch, the founder's voice, and the agents' real experience. That's what consistent brand awareness in front of a niche audience actually buys you.

Recognition

Recognized by the top names in podcasting

IAB TECH LAB

IAB-certified stats

Verified through the IAB Tech Lab Transparency Center, the gold standard for podcast measurement.

LinkedIn Presents (2023)

Selected as one of 19 podcasts for the inaugural LinkedIn Podcast Academy, exposed to the global LinkedIn audience.

Amazon Music Hidden Gem

Featured by Amazon Music as a Hidden Gem on their podcast home page.

Voices From The CB Radio

What leaders are saying

"If you're considering podcasts as part of your marketing strategy, I highly recommend joining EiL. My experience drove significant awareness for LeadCoverage, which ultimately translated into tangible revenue growth."

Kara Smith Brown

CEO, LeadCoverage

"EiL is my go-to when I'm looking to understand industry dynamics, a new player, or a niche. Blythe commands an incredibly engaged audience. After I recorded with her this year, I received more outreach from listeners than the rest of the freight podcasts I recorded combined."

Kary Jablonski

CEO, Trucker Tools

"The Everything is Logistics podcast has a huge reach and is one of the most established in our space. Anybody with a product or who needs to get in touch with the logistics community, it makes sense to look at a sponsorship."

Josh Lyles

Founder, Salesdash CRM

✦ Let's Talk ✦

Tell us what you want to build

Share a few details and we will follow up about sponsorship, editorial packages, or a referral partnership.

Interview guest, email only, social, full distribution packages, etc.

LSPs, freight tech, logistics leaders, etc.

We use this form to reply about sponsorship only.

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