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Marketing & Sales
Freight Marketing & Sales
Where Everything is Logistics started. Strategy, SEO, sales tactics, personal brand and TMSA research, for the people moving the whole supply chain, across every mode.
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The Best Of Our Marketing & Sales Coverage
Three pieces that frame everything else on this page, a 2025 playbook, where search is headed in the AI era, and the "best of" recap.
Working Thesis
The Supply Chain IS the Product
"Your supply chain is now your product. Consumers don't just want to know what something is, they want to know how it got to them, who touched it, and whether they trust the company that brought it."
Viral TikToks of factory floors, QR codes that trace wool back to the sheep, electronics-recycling programs that turn the back end into a brand story, the operations that used to live in the basement are now the headline. Across every mode and every link in the chain (ocean, air, rail, road, warehousing, last mile) the working thesis is simple: the supply chain you run is the product you actually sell.
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The Coverage
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Grouped by what you're actually trying to figure out, newest episodes first.
Strategy & Planning
How to think about your market, your offer, and the year ahead, before you spend a dollar on marketing.
Sales Tactics & Cold Outreach
What actually works on the phone, in the inbox, and on Reddit when you're trying to win business across the supply chain.
Personal Brand & Content
Why the people inside your company are your best distribution, and how to actually build a voice in logistics.
Research & Industry Data
TMSA studies, AI adoption data, and benchmarks, the numbers behind what's actually working in logistics marketing.
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One email every Thursday morning: a note from Blythe, then the best of the week's episodes.