Search is changing fast, and the freight industry is feeling the impact. With AI tools reshaping how people find information and Google rolling out generative search, the old SEO playbook no longer applies.
In this segment of Freight Friends, Blythe Milligan and Grace Sharkey unpack what these changes mean for freight companies, why backlinks and keywords are losing their power, and how credibility-focused content like white papers and thought leadership is becoming essential for logistics marketing.
