A Crash Course in Freight Marketing

In today’s show, we’re doing something new where we pick the best segments from the last year so you can get a crash course in freight marketing. 

These episodes are all from within the last year, so hopefully, the insights from these segments will help you map out what your next year looks like.

Want to skip to a topic directly? Simply use the time stamps listed below. 

This show’s segments are from these episodes: 

00:58 Freight Tech’s Digital Marketing Strategy

13:33 How the Top 3PL’s Treat Digital Marketing

24:45 How the Best Trucking Companies Treat Digital Marketing

41:31 Follow This 4-Part Simplified Marketing Plan

49:06  The Problem with SEO Strategy in Freight

01:01:05 Must-Have Tools for One-Person Marketing Teams

01:16:12 Why the Smartest Companies Prioritize Marketing Operations

01:25:51 Making Marketing Analytics Actionable

01:43:10 How To Spy On Your Competition

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THANK YOU TO OUR SPONSORS!


Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interview series powered by SPI Logistics to hear directly from the company’s agents on how they took the leap and found a home with SPI freight agent program.

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ABOUT THE PODCAST:

Everything is Logistics is a podcast for the thinkers in freight. Follow the podcast to never miss an episode.

Follow EIL host Blythe Brumleve on social: LinkedIn | TikTok | YouTube

About the Author

Blythe Brumleve
Blythe Brumleve
Creative entrepreneur in freight. Founder of Digital Dispatch and host of Everything is Logistics. Co-Founder at Jax Podcasters Unite. Board member of Transportation Marketing and Sales Association. Freightwaves on-air personality. Annoying Jaguars fan.

To read more about Blythe, check out her full bio here.