“Automate as much as possible. We know that software can do things significantly faster than people can on mass. Deciding between UPS Ground FedEx Ground, Ground Advantage, Ground Direct… These are things that should be left to the computer.”

Justin Cramer, co-founder of ProShip, explains that software is best suited for fast decision-making tasks like selecting shipping methods, whereas human involvement is essential for quality control and ensuring accurate item packaging, areas where machines are less effective.

About the Author

Blythe Brumleve
Blythe Brumleve
Creative entrepreneur in freight. Founder of Digital Dispatch and host of Everything is Logistics. Co-Founder at Jax Podcasters Unite. Board member of Transportation Marketing and Sales Association. Freightwaves on-air personality. Annoying Jaguars fan.

To read more about Blythe, check out her full bio here.