To succeed at freight marketing, start by documenting questions and concerns from your customers and leads in a Google doc to identify common issues and interests.

Use this information, along with industry news, to create relevant social media content that addresses these needs and aligns with current trends.

#shorts

About the Author

Blythe Brumleve
Blythe Brumleve
Creative entrepreneur in freight. Founder of Digital Dispatch and host of Everything is Logistics. Co-Founder at Jax Podcasters Unite. Board member of Transportation Marketing and Sales Association. Freightwaves on-air personality. Annoying Jaguars fan.

To read more about Blythe, check out her full bio here.