Freight tech only works if it works for the people using it.

VP of Technology at SPI Logistics, Ezequiel Peralta, believes the best systems start with boots on the ground. By being on site with the people doing the work, his team captures the nuances that often get lost when tech operates in isolation.

They document real processes, identify improvement points, and build tools that actually fit the job.

About the Author

Blythe Brumleve-Milligan
Blythe Brumleve-Milligan
Creative entrepreneur in freight. Founder of Digital Dispatch and host of Everything is Logistics. Co-Founder at Jax Podcasters Unite. Board member of Transportation Marketing and Sales Association. Freightwaves on-air personality. Annoying Jaguars fan.

To read more about Blythe, check out her full bio here.