Do freight carriers hold grudges, or do they forget everything when the market shifts?

Chris Caplice from MIT and DAT once asked if carriers are elephants or goldfish. Elephants remember how they were treated in down markets, but most carriers are goldfish because they can’t afford to hold a grudge when freight opportunities come calling.

About the Author

Blythe Brumleve-Milligan
Blythe Brumleve-Milligan
Creative entrepreneur in freight. Founder of Digital Dispatch and host of Everything is Logistics. Co-Founder at Jax Podcasters Unite. Board member of Transportation Marketing and Sales Association. Freightwaves on-air personality. Annoying Jaguars fan.

To read more about Blythe, check out her full bio here.