episodes - Everything is Logistics

TMSA Study Unveils Winning Freight Marketing Strategies

Struggling with sales goals and questioning your marketing strategy? The latest TMSA benchmarking study shows an alarming shift in freight marketing, with companies failing to retain customers not because of pricing but because they can’t grow alongside their clients’ needs. In this episode of Everything is Logistics, Blythe and Grace Sharkey discuss how freight marketers are totally sleeping on direct mail, which produces way better engagement rates than digital channels – we’re talking 80-90% open rates compared to email’s measly 20-30%.LINKS:TMSA Website2024 TMSA Benchmarking StudyWATCH THE FULL EPISODE HEREFeedback? Ideas for a future episode? Shoot us a text here to let us know.———————————————THANK YOU TO OUR SPONSORS!Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interview series powered by SPI Logistics to hear directly from the company’s agents on how they took the leap and found a home with SPI freight agent program. Tai TMS is designed to streamline your brokerage operations and propel growth for both FTL and LTL shipment cycles. Book a demo with the Tai team today and tell them Everything is Logistics sent you. Trimble is transforming the way the world works through industry leading solutions that reduce cost and maximize productivity. Learn more about Trimble Technology here.Digital Dispatch maximizes your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers. Check out our website services here.

Icebreakers Create New Shipping Routes

How Icebreaker Ships Are Creating New Shipping Routes

The Arctic is melting, and a new shipping superhighway is emerging. In this episode, Blythe and Grace Sharkey explore how the melting Arctic and the Northwest Passage could revolutionize global trade by providing a faster route than the Panama Canal. They also examine the geopolitical dynamics, with Russia dominating the icebreaker race with 41 ships, including nuclear-powered ones, while the U.S. lags behind with just two. WATCH THE FULL EPISODEFeedback? Ideas for a future episode? Shoot us a text here to let us know.———————————————THANK YOU TO OUR SPONSORS!Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interview series powered by SPI Logistics to hear directly from the company’s agents on how they took the leap and found a home with SPI freight agent program. Tai TMS is designed to streamline your brokerage operations and propel growth for both FTL and LTL shipment cycles. Book a demo with the Tai team today and tell them Everything is Logistics sent you. Trimble is transforming the way the world works through industry leading solutions that reduce cost and maximize productivity. Learn more about Trimble Technology here.Digital Dispatch maximizes your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers. Check out our website services here.

Best Reddit Freight Sales Tips

The Best Freight Sales Tips From Reddit

Need a fresh take on freight sales that actually works?In this episode of Everything is Logistics, Blythe digs through Reddit’s freight broker community to uncover some surprisingly effective tips – from showing up at manufacturers’ doors to building a killer social media presence. She shares real stories from pros in the field who are ditching the spray-and-pray approach and finding success by getting personal with their prospects.LINKS:Reddit Sub for Freight BrokersWATCH THE FULL EPISODE HEREFeedback? Ideas for a future episode? Shoot us a text here to let us know.———————————————THANK YOU TO OUR SPONSORS!Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interview series powered by SPI Logistics to hear directly from the company’s agents on how they took the leap and found a home with SPI freight agent program. Tai TMS is designed to streamline your brokerage operations and propel growth for both FTL and LTL shipment cycles. Book a demo with the Tai team today and tell them Everything is Logistics sent you. Trimble is transforming the way the world works through industry leading solutions that reduce cost and maximize productivity. Learn more about Trimble Technology here.Digital Dispatch maximizes your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers. Check out our website services here.

Can Hadrian Fix American Manufacturing?

How Hadrian is Trying to Fix American Manufacturing

The future of American manufacturing isn’t about bringing back old factories – it’s about building smarter ones. In this episode of Everything is Logistics, Blythe shares how Hadrian, an innovative automation company, is revolutionizing American manufacturing by bridging generations of expertise. By focusing on high-precision aerospace parts (think rockets and satellites), they’re not just bringing manufacturing back to the US – they’re making it faster, cheaper, and more advanced than ever before.LINKS:Hadrian WebsiteInside the Future of American Manufacturing [Startup Documentary]WATCH THE FULL EPISODE HEREFeedback? Ideas for a future episode? Shoot us a text here to let us know.———————————————THANK YOU TO OUR SPONSORS!Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interview series powered by SPI Logistics to hear directly from the company’s agents on how they took the leap and found a home with SPI freight agent program. Tai TMS is designed to streamline your brokerage operations and propel growth for both FTL and LTL shipment cycles. Book a demo with the Tai team today and tell them Everything is Logistics sent you. Trimble is transforming the way the world works through industry leading solutions that reduce cost and maximize productivity. Learn more about Trimble Technology here.Digital Dispatch maximizes your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers. Check out our website services here.

How Shippers Think About Their Supply Chain

How Shippers Are Thinking About Their Supply Chain

On this podcast, we’re used to hearing the broker’s or the carrier’s point of view. But in this episode, we’re showcasing a conversation held at the ECC Conference with two shippers, one in restaurant equipment and the other in electrical systems, who share their experience in trying to solve their supply chain challenges since 2020. The ECC Conference was held in Colorado Springs at the Broadmoor and I was honored to participate in the panel alongside Phil Stephenson of Avail Infrastructure Solutions and Fred Mudge of Powell Electrical Systems.LINKS:ECC Association WebsitePhil’s LinkedInFred’s LinkedInWATCH THE FULL EPISODE HEREFeedback? Ideas for a future episode? Shoot us a text here to let us know.———————————————THANK YOU TO OUR SPONSORS!Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interview series powered by SPI Logistics to hear directly from the company’s agents on how they took the leap and found a home with SPI freight agent program. Tai TMS is designed to streamline your brokerage operations and propel growth for both FTL and LTL shipment cycles. Book a demo with the Tai team today and tell them Everything is Logistics sent you. Trimble is transforming the way the world works through industry leading solutions that reduce cost and maximize productivity. Learn more about Trimble Technology here.Digital Dispatch maximizes your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers. Check out our website services here.

Icebreaker Ships, Marketing Budgets, and Hurricane Preparedness

Ever wonder how cargo ships navigate through the Arctic ice or why some companies keep losing their best customers? Grace Sharkey is back with her monthly appearance on Everything is Logistics, and in this episode, she and Blythe tackle everything from nuclear-powered icebreaker ships breaking through the Arctic to why freight companies might be totally […]

Freight Friends: Icebreaker Ships, Marketing Budgets, and Hurricane Preparedness

Ever wonder how cargo ships navigate through the Arctic ice or why some companies keep losing their best customers? Grace Sharkey is back with her monthly appearance on EiL, and in this episode, she and Blythe tackle everything from nuclear-powered icebreaker ships breaking through the Arctic to why freight companies might be totally missing the mark on keeping their best customers happy. The pair discuss fresh marketing data that shows how the industry is evolving and wrap things up with a story about how mules – yes, actual mules – are helping deliver supplies to hurricane victims in North Carolina’s mountains.LINKS:Grace’s LinktreeAutomating Annoying Phone Calls in FreightDirect Mail Statistics that Marketers Need to Know2025 TMSA ELEVATE ConferenceDisaster Logistics and Hurricane Helene Relief EffortsF3: Future of Freight Festival 2024WATCH THE FULL EPISODE HEREFeedback? Ideas for a future episode? Shoot us a text here to let us know.———————————————THANK YOU TO OUR SPONSORS!Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interview series powered by SPI Logistics to hear directly from the company’s agents on how they took the leap and found a home with SPI freight agent program. Tai TMS is designed to streamline your brokerage operations and propel growth for both FTL and LTL shipment cycles. Book a demo with the Tai team today and tell them Everything is Logistics sent you. Trimble is transforming the way the world works through industry leading solutions that reduce cost and maximize productivity. Learn more about Trimble Technology here.Digital Dispatch maximizes your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers. Check out our website services here.

How This Former Driver Became a Freight Agent

Your expertise in a field is often earned through years of trial and error. But for Jennifer Lynn Harris, she has used this experience to take her career from answering phones at a freight forwarding company to managing her team of drivers and becoming a freight agent for SPI Logistics. In this episode, Jennifer shares […]