Trust in freight isn’t built when times are good—it’s built when sticking to your word costs you something.
Cleo CEO Mahesh Rajasekharan explains that shippers who honor contract rates during downturns create stronger, trust-based relationships with carriers and 3PLs. That trust pays off later with better capacity and flexibility when the market shifts.
To support those relationships, invest in the tools that give you visibility into your operations and partner performance.
