Tariff shifts are no longer just policy updates—they’re actively reshaping how e-commerce fulfillment works. With changes to the de minimis rule and growing scrutiny on Chinese imports, brands are being forced to rethink their logistics strategy from top to bottom.
Harshida Acharya, Chief Strategy Officer at Fulfillment IQ, breaks down what these trade changes really mean for DTC brands and what it takes to future-proof your operations. Whether you’re a startup or an enterprise retailer, this is the must-know playbook for surviving the next wave of supply chain disruption.
Key Takeaways:
• Tariff shifts and de minimis changes are disrupting the global cost structure for e-commerce brands.
• Brands overly reliant on Chinese imports or DTC fulfillment models are the most exposed.
• U.S. regulatory changes are pushing a long-term shift toward nearshoring and diversified supply chains.
• Fulfillment strategy must align with evolving trade rules to remain sustainable.
• Strategic investments now will separate the survivors from the reactive.
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A podcast for the thinkers in freight. Everything is Logistics is hosted by Blythe Brumleve, founder of Digital Dispatch, and we’re telling the stories behind how your favorite stuff (and people!) get from point A to B. Industry topics include freight, logistics, transportation, maritime, warehousing, intermodal, and trucking along with the intersection of technology and marketing within the industry. Rated as a top 5% podcast out of all industries and growing. Follow along to stay curious and become a better thinker in freight.
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