Struggling with sales goals and questioning your marketing strategy?
The latest TMSA benchmarking study shows an alarming shift in freight marketing, with companies failing to retain customers not because of pricing but because they can’t grow alongside their clients’ needs.
In this episode of Everything is Logistics, Blythe and Grace Sharkey discuss how freight marketers are totally sleeping on direct mail, which produces way better engagement rates than digital channels – we’re talking 80-90% open rates compared to email’s measly 20-30%.
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A podcast for the thinkers in freight. Everything is Logistics is hosted by Blythe Brumleve, founder of Digital Dispatch, and we’re telling the stories behind how your favorite stuff (and people!) get from point A to B. Industry topics include freight, logistics, transportation, maritime, warehousing, intermodal, and trucking along with the intersection of technology and marketing within the industry. Rated as a top 5% podcast out of all industries and growing. Follow along to stay curious and become a better thinker in freight.
Sponsored by SPI Logistics—the premier freight agent program in the country. See our freight agent guide for our interview series with actual agents on how they made the jump to SPI→https://go.everythingislogistics.com/SPI
Tai TMS is designed to streamline your brokerage operations and propel growth for both FTL and LTL shipment cycles. Hear our conversation with Tai’s CEO on how the onboarding process works and more frequently asked questions→https://go.everythingislogistics.com/tai-overview
Trimble is transforming the way the world works through industry leading solutions that reduce cost and maximize productivity. Learn more about Trimble Technology here→https://go.everythingislogistics.com/trimble
Follow the Podcast→ https://everythingislogistics.buzzsprout.com/
Everything is Logistics website→ https://everythingislogistics.com/
Everything is Logistics newsletter→ https://everythingislogistics.com/newsletter/
Digital Dispatch website→ https://digitaldispatch.io
Blythe’s LinkedIn→ https://www.linkedin.com/in/blythebrum/
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