Unlocking the power of intuition can transform your cold-calling strategy.

Michael Gray, Agency Owner at SPI Logistics, suggests making educated guesses about potential clients’ pain points and letting ideas develop over time.

By allowing insights to marinate, you might discover valuable leads, like using news articles to identify and connect with relevant businesses, enhancing your outreach effectiveness. #shorts

About the Author

Blythe Brumleve
Blythe Brumleve
Creative entrepreneur in freight. Founder of Digital Dispatch and host of Everything is Logistics. Co-Founder at Jax Podcasters Unite. Board member of Transportation Marketing and Sales Association. Freightwaves on-air personality. Annoying Jaguars fan.

To read more about Blythe, check out her full bio here.