Shippers and customers often blamed carriers for missed delivery issues, but deeper data reveals they share much of the responsibility.

Companies like Walmart are starting to focus on understanding the root causes of these problems rather than aiming for a flawless supply chain, prioritizing improvement over blame.

About the Author

Blythe Brumleve
Blythe Brumleve
Creative entrepreneur in freight. Founder of Digital Dispatch and host of Everything is Logistics. Co-Founder at Jax Podcasters Unite. Board member of Transportation Marketing and Sales Association. Freightwaves on-air personality. Annoying Jaguars fan.

To read more about Blythe, check out her full bio here.