Reed Loustalot’s ‘Please Advise’ Hate Phenomenon – How It Got Started

Blythe Brumleve

Oct 18, 2023

Reed Loustalot, founder of LOST FR8, shares why he started the “Please Advise” hat trend. He shares how he’s always enjoyed the phrase as an alternative way to address when things go wrong as a broker.

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About the Author

Blythe Brumleve
Blythe Brumleve
Creative entrepreneur in freight. Founder of Digital Dispatch and host of Everything is Logistics. Co-Founder at Jax Podcasters Unite. Board member of Transportation Marketing and Sales Association. Freightwaves on-air personality. Annoying Jaguars fan.

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