Secret shopping your own website ensures all forms and social media links are functioning correctly, as these are crucial user actions. It’s essential to identify and address any issues promptly to avoid prolonged downtime that could affect user engagement and conversions. By regularly testing your site from both desktop and mobile perspectives, you can enhance the overall customer experience and prevent potential problems from going unnoticed.

About the Author

Blythe Brumleve
Blythe Brumleve
Creative entrepreneur in freight. Founder of Digital Dispatch and host of Everything is Logistics. Co-Founder at Jax Podcasters Unite. Board member of Transportation Marketing and Sales Association. Freightwaves on-air personality. Annoying Jaguars fan.

To read more about Blythe, check out her full bio here.