When a business decides they need a new website or want to start a new marketing campaign, most marketers will suggest starting with gathering insight from the experts within the company–also known as subject matter experts.
But how do you put these SME’s in a position to give you the insight you need to do your job? That’s the main topic we’re diving into today as the insight you get from those interviews can help drive the rest of the marketing ship.
Also part of the conversation is a buddy of mine for many years–Kyle MacNaught of Freight+. He’s helping us to break down his tactics used in real-world situations to help you get the information needed to make your company shine.
~~~~~~~~~~~~~~~~~~~~~~~~~~~
Where to Find Digital Dispatch & Blythe:
Got something to say?
Have a topic you’d like to see covered? Or a guest you want to hear on the show? Fill out the tip submission form on the Digital Dispatch website.
———————————————
THANK YOU TO OUR SPONSORS!
Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interview series powered by SPI Logistics to hear directly from the company’s agents on how they took the leap and found a home with SPI freight agent program.
Maximize your website’s performance and security with Digital Dispatch’s web hosting and management.
———————————————
ABOUT THE PODCAST:
Everything is Logistics is a podcast for the thinkers in freight. Follow the podcast to never miss an episode.
Follow EIL host Blythe Brumleve on social: LinkedIn | TikTok | YouTube
