Holly LaBoda from “Logistics Luminaries Live!” acknowledges the evolving importance of personal branding, noting a shift from past emphasis on staying behind the scenes in their industry.

They advise others to prioritize and engage in personal branding early and consistently, particularly with the rise of platforms like LinkedIn and podcasts.

About the Author

Blythe Brumleve
Blythe Brumleve
Creative entrepreneur in freight. Founder of Digital Dispatch and host of Everything is Logistics. Co-Founder at Jax Podcasters Unite. Board member of Transportation Marketing and Sales Association. Freightwaves on-air personality. Annoying Jaguars fan.

To read more about Blythe, check out her full bio here.