The primary goal of a company website should be to minimize phone calls to accounting and brokerage teams by providing answers and documentation online.

For instance, Ross Express effectively reduces staff workload by listing essential documents like bills of lading and credit applications on their website, which can be kept private or shared as needed to streamline operations. #shorts

About the Author

Blythe Brumleve
Blythe Brumleve
Creative entrepreneur in freight. Founder of Digital Dispatch and host of Everything is Logistics. Co-Founder at Jax Podcasters Unite. Board member of Transportation Marketing and Sales Association. Freightwaves on-air personality. Annoying Jaguars fan.

To read more about Blythe, check out her full bio here.