The Role of a Marketing Architect with Amanda Natividad

The role of marketing within business continues to evolve and as we evolve, we need more and more expertise from the folks who have seen the process from all different angles.  

That’s why we have Sparktoro’s Amanda Natividad joining the show to talk about her role as the company’s Marketing Architect to take the experience she’s learned throughout her career and apply it to a new company. 

Amanda is one of my favorite people to follow for her marketing perspective and in this episode, she’s sharing tips on modern social media marketing, what B2B can learn from B2C, proving ROI, and so much more. 

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ABOUT THE PODCAST:

Everything is Logistics is a podcast for the thinkers in freight. Follow the podcast to never miss an episode.

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About the Author

Blythe Brumleve
Blythe Brumleve
Creative entrepreneur in freight. Founder of Digital Dispatch and host of Everything is Logistics. Co-Founder at Jax Podcasters Unite. Board member of Transportation Marketing and Sales Association. Freightwaves on-air personality. Annoying Jaguars fan.

To read more about Blythe, check out her full bio here.