According to Chris Jolly, aka The Freight Coach, buying followers, comments, and downloads is common, creating a false impression of success.

He stresses that while many inflate their metrics, genuine impact cannot be faked, and eventually, those relying on superficial tactics will have to face the reality of their inauthenticity. #shorts

About the Author

Blythe Brumleve
Blythe Brumleve
Creative entrepreneur in freight. Founder of Digital Dispatch and host of Everything is Logistics. Co-Founder at Jax Podcasters Unite. Board member of Transportation Marketing and Sales Association. Freightwaves on-air personality. Annoying Jaguars fan.

To read more about Blythe, check out her full bio here.