Unlocking Revenue: A 9-Step Framework for Business Growth

A book called The Revenue Engine is coming out in the fall, presenting a methodology based on sharing good news, tracking interest, and following up. Kara Brown, CEO of Lead Coverage, explains that this framework includes a nine-step process focused on the prospect, nurture, and customer funnels, measuring volume, velocity, and value to guide marketing and go-to-market teams with clear KPIs. #shorts