Businesses should prioritize understanding and using the language preferred by their customers.
For example, Holly LaBoda from “Logistics Luminaries Live!” adjusts terminology based on customer usage, such as using “new hire roadmap” instead of “onboarding,” to improve communication.
More information on leveling up your freight sales strategy: https://everythingislogistics.com/leveling-up-your-freight-sales-strategy/
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A podcast for the thinkers in freight. Everything is Logistics is hosted by Blythe Brumleve, founder of Digital Dispatch, and we’re telling the stories behind how your favorite stuff (and people!) get from point A to B. Industry topics include freight, logistics, transportation, maritime, warehousing, intermodal, and trucking along with the intersection of technology and marketing within the industry. Rated as a top 5% podcast out of all industries and growing. Follow along to stay curious and become a better thinker in freight.
Sponsored by SPI Logistics—the premier freight agent program in the country. See our freight agent guide for our interview series with actual agents on how they made the jump to SPI→https://go.everythingislogistics.com/SPI
Follow the Podcast→ https://everythingislogistics.buzzsprout.com/
Everything is Logistics website→ https://everythingislogistics.com/
Everything is Logistics newsletter→ https://everythingislogistics.com/newsletter/
Digital Dispatch website→ https://digitaldispatch.io
Blythe’s LinkedIn→ https://www.linkedin.com/in/blythebrum/
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