Where should you focus your social media efforts in freight?

Jennie Malafarina, CEO of Virago Marketing, suggests focusing your efforts on platforms where your audience is, such as Facebook for owner-operators.

She adds that quick, eye-catching videos like 30-second reels from podcasts can deliver quick value and capture attention effectively. #shorts

About the Author

Blythe Brumleve
Blythe Brumleve
Creative entrepreneur in freight. Founder of Digital Dispatch and host of Everything is Logistics. Co-Founder at Jax Podcasters Unite. Board member of Transportation Marketing and Sales Association. Freightwaves on-air personality. Annoying Jaguars fan.

To read more about Blythe, check out her full bio here.