What’s your “why?”

To get started, Jennie Malafarina, CEO of Virago Marketing, suggests beginning with a strategic roadmap that defines your objectives, strategies, and tactics, ensuring every action has a clear purpose.

She advises against doing things just to check boxes; know your market and address specific gaps. #shorts

About the Author

Blythe Brumleve
Blythe Brumleve
Creative entrepreneur in freight. Founder of Digital Dispatch and host of Everything is Logistics. Co-Founder at Jax Podcasters Unite. Board member of Transportation Marketing and Sales Association. Freightwaves on-air personality. Annoying Jaguars fan.

To read more about Blythe, check out her full bio here.