AI can feel overwhelming, but rushing in with every tool isn’t the answer.

Most companies are still early in the adoption process, dealing with the same stress and uncertainty about where to begin. The key is to understand your existing workflows first, then decide if an AI tool truly adds value before making any big investments.

About the Author

Blythe Brumleve-Milligan
Blythe Brumleve-Milligan
Creative entrepreneur in freight. Founder of Digital Dispatch and host of Everything is Logistics. Co-Founder at Jax Podcasters Unite. Board member of Transportation Marketing and Sales Association. Freightwaves on-air personality. Annoying Jaguars fan.

To read more about Blythe, check out her full bio here.