Many companies use a job board to list job openings and direct potential drivers to apply, often sending traffic to third-party sites.

However, it’s important to note that this approach can hinder future advertising and recruiting efforts due to the loss of valuable first-party data, which is crucial for effective targeting and privacy compliance. #shorts

About the Author

Blythe Brumleve
Blythe Brumleve
Creative entrepreneur in freight. Founder of Digital Dispatch and host of Everything is Logistics. Co-Founder at Jax Podcasters Unite. Board member of Transportation Marketing and Sales Association. Freightwaves on-air personality. Annoying Jaguars fan.

To read more about Blythe, check out her full bio here.