Today’s shopper isn’t just buying a product. They’re buying the story behind it.

People want to understand how things are made, what drives the cost, and whether a company is being honest about its environmental impact.

Tools like GoodOnYou.eco are giving consumers a way to spot the difference between real transparency and empty claims.

About the Author

Blythe Brumleve-Milligan
Blythe Brumleve-Milligan
Creative entrepreneur in freight. Founder of Digital Dispatch and host of Everything is Logistics. Co-Founder at Jax Podcasters Unite. Board member of Transportation Marketing and Sales Association. Freightwaves on-air personality. Annoying Jaguars fan.

To read more about Blythe, check out her full bio here.