Women and The Assertive Backlash

I first learned about Sue Reynolds as I was watching one of her TikTok’s referring to common phrases women tend to use in emails that give the perception that she’s lacking confidence in her work, what she’s stating, or what she’s requesting. 

In fact when women over-apologize in an email or use the word “just”–it’s subconsciously signaling that she wants to avoid any possible tension–also known as the assertive backlash. 

In today’s episode, Sue is breaking down all the faux pas so women can avoid giving off the perception that she’s lacking in confidence.

Sue Reynolds  website for Carmine Media plus her TikTok


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About the Author

Blythe Brumleve
Blythe Brumleve
Creative entrepreneur in freight. Founder of Digital Dispatch and host of Everything is Logistics. Co-Founder at Jax Podcasters Unite. Board member of Transportation Marketing and Sales Association. Freightwaves on-air personality. Annoying Jaguars fan.

To read more about Blythe, check out her full bio here.