When a company first starts a YouTube channel or podcast, they get impatient after such a short time that they resort to cheap tricks in order to gain vanity metrics. But what they should really be worried about is creating content that their ideal customer cares about-even if it means slow growth. Create for the niches and they will bring you riches.

#freight #logistics #shorts #podcasting #logisticsmarketing #b2bmarketing

Taken from a recent podcast episode dubbed “Overcoming the excuses we make that prevent us from creating”


About the Author

Blythe Brumleve
Blythe Brumleve
Creative entrepreneur in freight. Founder of Digital Dispatch and host of Everything is Logistics. Co-Founder at Jax Podcasters Unite. Board member of Transportation Marketing and Sales Association. Freightwaves on-air personality. Annoying Jaguars fan.

To read more about Blythe, check out her full bio here.