Recorded live at TMSA Elevate 2025, this episode of Everything is Logistics breaks down five standout lessons shaping the future of freight sales and marketing.
Host Blythe Milligan sits down with Charlie Saffro (CS Recruiting), RJ Finnegan (SPI Logistics), and Anthony Pagnotto (Mohawk Global) to explore what’s actually working in logistics right now, from aligning sales and marketing teams to leveraging AI without losing authenticity.
5 Things We Learned at TMSA Elevate:
1. Internal alignment between sales and marketing creates faster wins in slower markets.
2. Your back office can be a selling point when shippers care about transparency.
3. AI is embedded in daily workflows, but results still depend on human authenticity.
4. Long-term relationship building beats speed when it comes to freight sales.
5. Community-focused conferences like TMSA promote collaboration, even among competitors.
Watch this episode to learn how freight companies are turning their back offices into marketing assets, why conferences like TMSA create meaningful community, and what makes AI valuable when used the right way.
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A podcast for the thinkers in freight. Everything is Logistics is hosted by Blythe Brumleve, founder of Digital Dispatch, and we’re telling the stories behind how your favorite stuff (and people!) get from point A to B. Industry topics include freight, logistics, transportation, maritime, warehousing, intermodal, and trucking along with the intersection of technology and marketing within the industry. Rated as a top 5% podcast out of all industries and growing. Follow along to stay curious and become a better thinker in freight.
Sponsored by SPI Logistics—the premier freight agent program in the country. See our freight agent guide for our interview series with actual agents on how they made the jump to SPI→https://go.everythingislogistics.com/SPI
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