Aaron Dunn is the sales and marketing director for PDQ America and cohost for their popular ‘Trucking for Millennials’ podcast. As a former outsider turned insider, Aaron’s journey into the trucking industry has been built on gathering a deep understanding of the audience he’s trying to reach without attempting to sell them to death.
In fact, the popular podcast has been around for over a year now and rarely requests anything from its audience.
In this interview, Aaron explains why a brand-first approach is intentional on their part, the perceived ROI of podcasting, the power of the internet for freight sales, and avoiding the pre-post purgatory before publishing your own content.
What You’ll Learn In This Episode:
- Balancing industry talk and watercooler conversations in your marketing
- Aaron’s experience as a podcaster before he joined PDQ America
- Avoiding the pre-post purgatory of publishing new content
- How the Trucking for Millennials podcast got started
- How podcasting has affected the company’s operations and elevated their internal staff
- The power of the internet and how it can help sales with their research
- Things Aaron hates: Linkedin post tagging, messenger bots
Where to Find Aaron’s Work:
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Where to Find Digital Dispatch & Blythe:
Freight School Playbook Courses:
- Crafting Your Content Marketing Plan
- Managing Your Content Distribution Plan
- Creating an Internal Video or Podcast
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THANK YOU TO OUR SPONSORS!
Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interview series powered by SPI Logistics to hear directly from the company’s agents on how they took the leap and found a home with SPI freight agent program.
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ABOUT THE PODCAST:
Everything is Logistics is a podcast for the thinkers in freight. Follow the podcast to never miss an episode.
Follow EIL host Blythe Brumleve on social: LinkedIn | TikTok | YouTube
