Branding: Why All Team Members Must Play a Role

Blythe Brumleve

Nov 20, 2023

Listen as Jennifer Karpus-Romain, the Transportation Marketing and Sales Association (TMSA) executive director, discusses how a focus on branding should extend beyond marketing teams. She explains that all company members need to understand its brand to be in alignment.

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About the Author

Blythe Brumleve
Blythe Brumleve
Creative entrepreneur in freight. Founder of Digital Dispatch and host of Everything is Logistics. Co-Founder at Jax Podcasters Unite. Board member of Transportation Marketing and Sales Association. Freightwaves on-air personality. Annoying Jaguars fan.

To read more about Blythe, check out her full bio here.