Building a TMS for Freight Brokers with Tai Software
Episode Transcript

“Youth and enthusiasm is probably what got me started on it.”

That’s a quote by the CEO of Tai Software “Mitch” Mitchell when asked how someone wakes up one day and decides to build a TMS for freight brokerages.

But after years in logistics and a background in computer science,  he was the perfect person to do it. Today he joins the show to talk all about it.


1. “Youth and enthusiasm is probably what got me started on it.”
2. “You got to balance the two and make sure that you have both a really strong technical skill set as well as really specific industry knowledge.”
3. “And if you’re going to tackle TMS, those two components have to go together.”
4. “You know, sometimes we lose sight of what the technology is supposed to be doing and who it’s supposed to be helping.”
5. “You can’t just build it and then use it forever. You have to continually invest in technology.”



00:05:10 Invest in technology continually.
00:10:43 Embrace brokers to add value.
00:15:27 Automate freight management tasks.
00:20:30 Focus on profitable customers.
00:26:43 Quick, painless TMS switch.
00:27:09 Efficient onboarding process saves time.
00:34:59 Streamline communication with customers.
00:38:19 Improve freight broker efficiency.



Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interview series powered by SPI Logistics to hear directly from the company’s agents on how they took the leap and found a home with SPI freight agent program.

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Show Transcript

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About the Author

Blythe Brumleve
Blythe Brumleve
Creative entrepreneur in freight. Founder of Digital Dispatch and host of Everything is Logistics. Co-Founder at Jax Podcasters Unite. Board member of Transportation Marketing and Sales Association. Freightwaves on-air personality. Annoying Jaguars fan.

To read more about Blythe, check out her full bio here.