In this episode, Cargo Margo, the sales director at NFI Industries, talks about her reason for starting a show and its return on investment. As a sales director, she also talks about her typical day, the evolving relationship between marketing and sales, and the platforms to choose when starting a business from scratch.
Links & resources
- Margo Waldie on LinkedIn: https://www.linkedin.com/in/margosales101/
- The Cargo Margo show on LinkedIn: https://www.linkedin.com/showcase/cargo-margo/
- NFI Industries: https://www.nfiindustries.com/
Timestamps
00:33 – Deciding to Start a Show
02:10 – Tips or Takeaways Working with a Coach
02:53 – Behind the Scenes Planning
05:30 – Advice on Starting a Linkedin Live Show
06:21 – Dealing and Overcoming Imposter Syndrome
07:54 – Favorite Interview
08:57 – The Return on Investment
09:24 – A Typical Day for a Director of Sales
12:42 – The Relationship Between Marketing and Sales Evolving
13:56 – Core Passion Project
15:26 – Things That Prevent from Starting a Show
16:27 – Cold Emailing and Cold Calling
18:49 – Favorite Creator Within Freight
20:04 – Platforms to Choose When Starting Business From Scratch
21:06 – Social Platform to Try
Quotes
“I always think there are areas I need to improve, which is true. But to just relax and wallow in the gratitude, or where you’ve come in that journey, helps me to settle back down and get a grip on things.”
“Each guest has significantly changed my life. To be able to connect with someone that’s an industry expert, to leverage their expertise to make changes in your life, and to be able to show that to your community is everything.”
“Relationships are not just done behind a keyboard. You have to meet someone in person.”
Related episodes
- Content is for Closers Interview
- Cold Calls, Tight Lanes, and Government Freight with Garrett Bowers
- How Dooner Creates an Insane Amount of Content for Freightwaves
- Grace Sharkey’s One-Woman Content Marketing Strategy
- How Shay Dixon Uses Social Media To Connect with Carriers and Shippers
Presented by SPI Logistics
SPI Logistics has been a Day 1 supporter of this podcast which is why we’re proud to promote them in every episode. During that time, we’ve gotten to know the team and their agents to confidently say they are the best home for freight agents in North America for 40 years and counting. Listen to past episodes to hear why.
