Cracking the Code: Intent Data and the Future of Logistics Marketing
Episode Transcript

In this episode of Everything is Logistics, Blythe speaks with Kara Brown, CEO of LeadCoverage. They discuss the importance of intent data in modern marketing strategies for supply chain companies.

Kara explains how her company helps clients identify and act on buying signals, emphasizing the need for persistent follow-up and targeted messaging.

She shares insights on measuring marketing success through volume, velocity, and value metrics, and stresses the importance of marketers understanding these numbers to secure a seat at the executive table.



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About the Author

Blythe Brumleve
Blythe Brumleve
Creative entrepreneur in freight. Founder of Digital Dispatch and host of Everything is Logistics. Co-Founder at Jax Podcasters Unite. Board member of Transportation Marketing and Sales Association. Freightwaves on-air personality. Annoying Jaguars fan.

To read more about Blythe, check out her full bio here.