How do we start with great marketing?
That’s a question that plagues businesses and entrepreneurs all over the world at various stages of their life.
But the consistent way to get to that answer lies with our customers and by having a deep understanding of who we’re targeting and why.
Which is why bringing in our next guest is so timely….If you haven’t started thinking about some loose plans for 2022, I’d suggest starting with this episode because Adrienne Barnes, founder of Best Buyer Perosnas, is gonna help us understand the customer a hell of a lot better
She’s teaching us about the mistakes folks like you and I make when it comes to this important part of our research process—and will absolutely help to shape those 2022 marketing plans.
Show Links:
- Follow Adrienne Barnes on Twitter and Linkedin
- Check out Adrienne’s Best Buyer Personas’ website
Listen to these shows next:
- The Role of a Marketing Architect with Amanda Natividad
- How to Make Customer Interviews Your Secret Marketing Weapon
Let’s connect:
- Connect with Blythe via her website or on Linkedin, YouTube, and TikTok
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ABOUT THE PODCAST:
Everything is Logistics is a podcast for the thinkers in freight. Follow the podcast to never miss an episode.
Follow EIL host Blythe Brumleve on social: LinkedIn | TikTok | YouTube
