Creating Buyer Personas That Don’t Suck With Adrienne Barnes

How do we start with great marketing? 

That’s a question that plagues businesses and entrepreneurs all over the world at various stages of their life. 

But the consistent way to get to that answer lies with our customers and by having a deep understanding of who we’re targeting and why.

Which is why bringing in our next guest is so timely….If you haven’t started thinking about some loose plans for 2022, I’d suggest starting with this episode because Adrienne Barnes, founder of Best Buyer Perosnas, is gonna help us understand the customer a hell of a lot better

She’s teaching us about the mistakes folks like you and I make when it comes to this important part of our research process—and will absolutely help to shape those 2022 marketing plans. 

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About the Author

Blythe Brumleve
Blythe Brumleve
Creative entrepreneur in freight. Founder of Digital Dispatch and host of Everything is Logistics. Co-Founder at Jax Podcasters Unite. Board member of Transportation Marketing and Sales Association. Freightwaves on-air personality. Annoying Jaguars fan.

To read more about Blythe, check out her full bio here.