Disney Logistics: How The Happiest Place on Earth Creates Magic

Have you ever been to Disney? Do you remember how you felt when you were there for the first time? We see our favorite characters, theme parks, movies, stores, and places to shop. But think outside the box. The Disney Corporation is a world made up of ideas from one man who wanted to change the world through entertainment. The truth is that we can enjoy Walt’s ideas now because of how well the supply chain works. Businesses must think outside the box when it comes to their supply chain operations if they want to be the best at what they do. 

What if we took Walt Disney as a model for supply chain management? Would we be better able to take care of our customers and move our industry forward? Would we be more likely to work together and encourage our industry to think big? This is what Disney has been doing for a very long time. 

In this episode, Blythe Brumleve, the founder of Digital Dispatch and host of the Everything is Logistics podcast, talks about her time working for Disney, the path that led her to logistics, and her favorite Disney logistics facts.

Episode Timestamps:

00:51 – Working for Disney

02:08 – Fun Facts about Disney and How They Handle Logistics 

03:37 – A Show Called Behind the Attraction

03:56 – The First Monorail

05:35 – Disney Continues to Invest in New Transportation Concepts 

05:54 – Skyliner

07:05 – Parking Garage Systems

09:24 – 11 Different Countries That Are Represented in World Showcase Area

10:52 – Entertainment in the Line Queue

11:13 – Tunnels and Emotion of Disney Logistics

12:26 – Disney Wants to Be a Memory Maker for Your Trip

13:19 – Disney plans for Christmas all year round

15:17 – Go Away Green at Disney

16:08 – The Liberty Tree


“If I can’t work at the dream company, then I’m just going to start my own company. It led me on the path to where I’m talking to you guys here. Today. I’m working in logistics.”

“I want to bring up when we talk about tunnels and emotions that Disney is trying to convey. They also want to be a memory maker for your trip. They use what’s called Smellitizers” 

“That is one aspect of the Disney logistics when it comes to around Christmas time but they want to make sure that they affect your eyes. They want to make sure that they affect your sense of smell and your experience of what’s going on in the park.”



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Everything is Logistics is a podcast for the thinkers in freight. Follow the podcast to never miss an episode.

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About the Author

Blythe Brumleve
Blythe Brumleve
Creative entrepreneur in freight. Founder of Digital Dispatch and host of Everything is Logistics. Co-Founder at Jax Podcasters Unite. Board member of Transportation Marketing and Sales Association. Freightwaves on-air personality. Annoying Jaguars fan.

To read more about Blythe, check out her full bio here.