Grace Sharkey
0:05
one
other
thing
,
too
,
I
want
to
say
is
uh
,
this
is
changing
a
lot
with
the
newer
warehouses
,
but
a
lot
of
the
warehouses
in
our
,
our
space
,
especially
for
more
remote
areas
,
are
old
school
af
and
so
like
.
Blythe Brumleve
0:20
There's
a
lot
of
them
are
.
Kevin
Lawton
of
the
New
Warehouse
podcast
estimates
that
about
90%
of
all
warehouses
do
not
have
automation
,
do
not
have
robotics
.
Grace Sharkey
0:31
Yeah
,
so
this
is
something
where
you
could
,
in
any
type
of
warehouse
situation
,
be
able
to
deploy
instantly
and
not
have
to
worry
about
do
we
have
the
electricity
or
wires
run
through
this
place
to
set
up
our
own
cameras
for
computer
vision
?
It's
like
,
no
,
just
like
,
use
this
flying
drone
.
Blythe Brumleve
0:53
Welcome
into
another
episode
of
Everything
is
Logistics
,
a
podcast
for
the
thinkers
in
freight
.
We
are
proudly
presented
by
SPI
Logistics
and
I
am
your
host
,
Blythe
Brumleve
.
We've
got
another
episode
of
Freight
Friends
for
you
today
,
which
I'm
sure
you
probably
know
if
you
clicked
on
the
title
of
this
show
.
So
Grace
Sharkey
is
back
.
Grace
,
how
are
you
doing
?
Grace Sharkey
1:12
You're
doing
good
,
excited
to
be
here
.
I
sound
crazy
right
now
.
I'm
a
little
stuffy
,
so
that's
why
that's
happening
.
The
nutty
pack
is
out
and
stuffy
,
so
that's
why
that's
happening
.
Uh
,
the
nutty
pack
is
out
and
being
used
,
so
,
uh
,
that's
fun
.
And
uh
,
you
know
,
that's
what
happens
when
it
snows
in
the
middle
of
April
here
in
Michigan
,
so
awful
.
Blythe Brumleve
1:36
Yeah
,
that's
awful
.
Oh
,
I
could
not
imagine
.
Blythe Brumleve
1:40
Um
,
it's
beautiful
weather
down
here
in
Florida
and
we
have
to
enjoy
it
while
we
can
before
it
gets
too
sweltering
,
and
we
don't
go
outside
in
July
and
August
,
if
you
,
we
,
we
set
a
new
record
for
this
show
where
we
talked
for
an
hour
and
a
half
before
we
actually
hit
record
.
Typically
we
talk
for
about
30
minutes
and
then
we
hit
record
,
but
today
we
we
beat
the
limit
by
quite
a
quite
a
good
margin
.
There's
a
lot
of
gossip
going
on
in
the
freight
world
and
there's
a
lot
of
predictions
going
on
in
the
freight
world
,
so
that's
a
perfect
opportunity
to
intro
this
first
topic
that
we
wanted
to
discuss
.
And
if
you're
new
here
,
we
typically
will
cover
a
couple
of
big
stories
,
top
stories
,
and
then
we
will
get
into
our
favorite
freight
business
side
hustle
that's
going
on
in
the
world
of
logistics
,
and
then
we
will
get
into
our
favorite
freight
business
side
hustle
that's
going
on
in
the
world
of
logistics
and
then
finally
we
close
it
out
with
our
source
to
porch
story
.
Each
of
us
pick
a
story
where
it's
the
logistics
of
and
we
drop
a
bunch
of
fun
facts
.
So
that's
the
roadmap
for
today's
show
.
Blythe Brumleve
2:38
And
that
first
topic
I
really
want
to
get
into
is
the
state
of
freight
webinar
that
FreightWaves
released
with
Zach
Strickland
and
Craig
Fuller
.
Of
course
,
they
released
it
this
week
,
so
the
week
of
the
24th
is
when
we're
recording
this
.
You're
probably
going
to
be
listening
to
this
a
few
weeks
later
,
so
this
information
will
likely
still
apply
.
But
there
were
a
lot
of
sort
of
revelations
after
Q1
.
I
think
this
is
the
time
of
the
year
that
most
folks
thought
that
a
year
ago
that
this
would
be
the
timeframe
that
we
would
start
to
see
the
economic
pickup
.
That
hasn't
exactly
happened
yet
,
and
so
that
state
of
freight
webinar
is
really
sort
of
a
great
barometer
,
at
least
for
me
,
who
is
somebody
who's
not
in
the
news
freight
news
every
single
day
to
be
able
to
go
back
and
say
I
mean
,
I
am
covering
freight
topics
but
I'm
not
in
the
news
of
the
day-to-day
sort
of
the
economic
outlook
and
the
data
that
you
know
Sonar
provides
and
all
of
that
extra
insight
.
So
this
was
this
.
This
usually
is
really
beneficial
for
me
to
listen
to
,
and
then
they
also
go
through
some
predictions
for
Q2
.
So
a
couple
of
the
big
takeaways
for
me
,
and
then
,
grace
,
I'll
go
to
you
.
But
the
big
carriers
are
still
struggling
.
Um
one
thing
that
I
thought
that
was
really
interesting
from
the
conversation
and
I'll
link
to
it
in
the
show
notes
,
in
case
you
haven't
checked
out
this
,
this
show
Um
,
but
the
private
fleet
data
is
not
something
that's
typically
shared
,
uh
,
with
any
data
provider
.
Blythe Brumleve
3:59
Obviously
sonars
in
the
context
of
what
we're
using
,
the
example
here
.
But
private
fleet
data
you
know
the
Walmarts
,
the
Amazons
,
you
know
,
even
you
know
some
of
the
shippers
who
have
their
own
invested
in
private
fleets
.
A
lot
of
that
private
fleet
data
is
not
necessarily
shared
with
a
bunch
of
different
data
providers
.
But
the
way
that
Zach
said
Zach
Strickland
said
in
this
conversation
that
you
can
kind
of
understand
how
private
fleets
are
investing
just
based
on
truck
sales
.
But
that's
the
extent
of
how
they
can
kind
of
figure
that
out
unless
the
shipper
is
going
to
share
that
specific
data
.
So
that
was
one
thing
that
stood
out
to
me
.
Brokerages
are
obviously
struggling
.
Their
margins
have
been
just
crushed
over
the
last
year
.
No-transcript
,
watching
that
state
of
freight
and
you're
in
this
every
single
day
.
You
work
for
Freight
Waves
,
obviously
.
So
you
have
all
of
this
additional
insight
.
But
what
are
your
thoughts
around
sort
of
the
state
of
the
freight
market
for
Q1
leading
into
Q2
?
Grace Sharkey
5:24
Yeah
,
you
know
it's
interesting
because
a
lot
of
the
stories
I
was
working
on
near
the
end
of
Q1
and
the
beginning
of
this
month
in
general
,
I
got
a
chance
to
talk
to
a
lot
of
brokers
in
particular
,
and
so
clearly
,
especially
,
it's
earnings
week
this
week
and
it's
going
to
be
going
on
for
the
next
couple
weeks
,
so
when
this
comes
out
,
I'm
sure
you're
still
going
to
have
a
few
that
we're
we're
touching
on
here
at
FreightWaves
.
Uh
,
that
that's
what
gives
us
the
opportunity
to
learn
a
little
bit
more
.
You
talked
about
that
like
lapse
of
data
.
So
,
uh
,
for
instance
,
like
one
of
my
favorite
ones
to
check
out
for
everyone
out
,
there
is
and
this
was
already
out
too
so
you
can
definitely
find
some
stories
on
FreightWaves
like
Jamie
Hunt
is
one
of
my
favorites
,
because
not
only
do
you
get
intermodal
but
you
also
get
brokerage
as
well
,
the
truckload
side
of
things
a
little
bit
more
of
that
vision
.
So
,
yeah
,
I'm
glad
that
you
brought
up
that
aspect
too
,
because
I
actually
learned
this
past
week
as
well
that
a
lot
of
analysts
,
at
least
on
the
stock
market
,
when
it
comes
to
intermodal
,
that's
another
problem
that
they
have
too
.
A
lot
of
times
they
get
their
data
on
the
market
based
on
international
intermodal
instead
of
just
North
American
intermodal
numbers
.
And
so
actually
right
now
international
Mexico
and
other
locations
outside
the
US
is
seeing
positive
numbers
when
it
comes
to
intermodal
containers
and
what's
over
the
rail
,
I
guess
you
could
say
,
whereas
we're
seeing
the
opposite
of
that
.
So
it's
interesting
some
of
our
Sonar
users
,
those
analysts
that
use
Sonar
to
predict
intermodal
changes
,
actually
made
much
better
calls
than
others
recently
.
So
I
appreciate
you
kind
of
bringing
up
that
sentiment
of
knowing
where
your
data
is
coming
from
and
understanding
the
context
of
that
data
,
because
I
think
that
is
huge
.
Grace Sharkey
7:13
And
so
back
to
kind
of
the
state
of
things
.
I
agree
with
everything
that
kind
of
came
up
in
this
.
A
lot
of
people
expected
,
especially
the
end
of
March
,
beginning
of
April
,
to
start
to
see
things
picking
up
a
little
bit
.
I
mean
we
did
see
some
positive
movement
,
especially
containers
coming
from
China
.
I
think
that
a
little
bit
was
more
so
Chinese
New
Year
related
,
not
so
much
this
influx
of
overall
consumer
behavior
,
just
overall
consumer
behavior
.
So
I
think
I
don't
want
to
say
it's
read
wrong
,
but
you
have
to
understand
right
kind
of
the
context
of
those
numbers
as
well
.
A
lot
of
brokers
have
been
telling
me
produce
season
hasn't
been
picking
up
like
it
should
.
Again
,
I
always
like
to
kind
of
look
at
those
around
me
Whenever
I
want
to
kind
of
make
a
prediction
of
what's
happening
with
the
freight
market
or
,
even
more
so
,
what's
happening
possibly
down
the
line
,
and
so
I
actually
kind
of
tend
to
.
This
is
the
stock
out
as
a
show
that
I
do
and
my
bounded
disc
will
go
check
that
out
because
we
dive
into
this
.
Grace Sharkey
8:20
I
like
to
jump
into
retail
sales
too
,
and
the
retail
sales
weren't
positive
.
I
like
to
jump
into
retail
sales
too
,
and
the
retail
sales
weren't
positive
,
weren't
that
great
for
March
,
especially
in
categories
where
a
truckload
is
important
right
,
like
we're
down
in
electronics
,
we're
down
in
furniture
,
we're
down
in
outdoor
garden
type
of
materials
,
we're
down
in
everything
that
moves
heavily
on
trucks
.
Now
there's
some
positives
when
it
comes
to
kind
of
a
small
package
type
of
goods
.
We
all
know
that's
consolidated
.
A
lot
of
that
goes
to
LTL
,
a
lot
of
that's
moving
air
freight
wise
right
to
these
different
hubs
across
the
U
?
S
.
So
I
just
don't
see
the
positive
trends
that
would
lead
to
to
over
the
road
truckload
freight
and
I'm
I'm
just
extremely
against
seeing
that
turnaround
anytime
soon
.
Grace Sharkey
9:06
I
the
next
thing
that
we
a
lot
of
times
uh
about
america
is
that
the
american
consumer
can
find
ways
to
spend
money
.
We
all
know
that
.
But
what
money
are
they
spending
?
I
mean
,
the
average
uh
tax
return
was
a
hundred
dollars
up
from
last
year
and
let's
all
remember
that
a
majority
.
A
lot
of
retail
surveys
show
that
people
were
planning
on
putting
their
Christmas
gifts
on
credit
cards
or
layaways
.
We've
got
so
many
of
these
Klarna's
and
AfterPays
and
all
these
different
systems
that
can
kind
of
push
out
your
personal
cash
flow
out
a
couple
of
months
,
and
I
think
that's
catching
up
.
People
are
putting
money
down
back
towards
that
.
I
think
that's
where
a
lot
of
those
tax
returns
go
to
.
So
I
don't
think
we're
going
to
see
this
huge
influx
in
spending
.
And
on
the
summertime
I
mean
summertime
rolls
around
we
start
to
see
a
little
bit
of
it
.
More
so
,
in
in
in
uh
,
oil
,
gasoline
,
uh
experiences
probably
experiences
.
Grace Sharkey
10:09
Yes
,
services
,
hotels
,
that
kind
of
stuff
.
You'll
see
,
of
course
,
the
influx
for
like
hot
dogs
and
stuff
like
that
,
right
for
like
fourth
of
july
and
all
that
stuff
.
But
again
,
I
mean
I
I
don't
live
in
like
a
privileged
area
or
anything
like
that
.
I
actually
kind
of
like
hide
myself
away
in
the
hood
,
to
be
honest
with
you
,
and
I
look
around
.
I
don't
see
new
cars
being
bought
around
me
.
I
don't
see
friends
of
mine
looking
to
update
their
homes
anytime
soon
.
I
see
people
trying
to
save
anything
or
,
you
know
,
taking
care
of
like
these
things
here
and
there
,
or
using
some
of
these
buy
now
,
pay
later
plans
and
finding
ways
to
keep
their
dollar
extending
out
.
Grace Sharkey
10:53
Again
we're
in
the
middle
of
an
election
.
Grace Sharkey
10:56
I
don't
know
why
people
get
so
positive
around
election
seasons
,
especially
one
like
this
where
there's
so
many
different
ways
that
this
could
go
.
Grace Sharkey
11:07
I
mean
I
don't
want
to
put
preferences
out
there
,
but
personally
I
think
it's
a
toss
up
for
either
candidate
and
in
that
type
of
behavior
,
that
type
of
maybe
atmosphere
,
right
,
like
people
are
going
to
hold
back
and
figure
out
what
happens
and
if
there
is
a
turnover
of
who's
in
that
,
in
that
seat
leading
the
country
,
I
mean
,
to
be
honest
with
you
,
on
top
of
like
if
there's
a
turnover
,
and
also
like
that
individual
can
or
cannot
take
the
seat
because
they're
going
to
jail
or
prison
,
like
there's
so
many
different
things
that
are
up
in
the
air
that
I
think
people
are
kind
of
holding
back
.
Grace Sharkey
11:46
So
I
mean
I
I
was
in
brokerage
during
the
last
time
that
trump
took
over
and
there
was
big
talks
on
tariffs
as
well
and
and
what
they
wouldn't
act
after
the
new
year
.
So
,
even
if
there
is
like
a
flip
of
of
who's
in
the
white
house
,
I
see
that
those
couple
of
months
near
the
end
of
the
year
that
we
would
hope
to
see
an
influx
in
spending
being
kind
of
held
in
as
people
figure
out
what
that
administration
would
look
like
,
and
not
just
at
,
like
a
personal
consumer
level
,
but
when
it
comes
to
,
I
mean
,
raw
materials
,
where
we're
getting
lumber
from
all
that
stuff
too
,
all
that
stuff
too
.
So
I
mean
I'm
I'm
really
at
the
point
where
I
don't
see
anything
insane
happening
with
this
market
until
,
honestly
,
I'm
pushing
2025
at
this
point
,
which
is
like
crazy
to
kind
of
think
about
.
Really
right
,
because
I
was
just
about
to
say
it
feels
like
it
just
turned
into
2024
,
where
it's
like
actually
like
two
months
now
.
Grace Sharkey
12:44
It's
gonna
be
halfway
through
so
actually
like
a
month
,
it'll
be
halfway
through
.
So
,
uh
,
that's
crazy
.
Christmas
in
july
,
I
guess
,
but
um
,
uh
,
so
yeah
,
I
I'm
not
too
optimistic
.
I
think
again
something
that
we
talk
about
.
Actually
,
I
want
to
bring
up
an
interesting
statistic
Truckstop
brought
up
today
in
our
owner-operator
summit
.
Grace Sharkey
13:07
What
I
think
could
and
I
hate
saying
this
,
it's
like
the
worst
part
of
my
job
,
thomas
,
and
I
laugh
about
this
all
the
time
because
it's
like
awful
to
say
what
could
help
the
market
is
if
,
like
,
hey
,
some
of
you
carriers
like
,
start
running
your
businesses
poorly
more
,
like
if
more
of
you
fall
out
of
the
market
,
right
,
if
we
see
brokers
and
close
their
doors
,
we
like
we
have
,
I
mean
that
those
trends
are
ending
.
If
we
see
carriers
start
to
fall
out
of
the
market
more
,
that
could
be
something
that's
not
economic
.
It
is
economic
related
but
it's
not
consumer
related
directly
.
Uh
,
that
could
maybe
turn
it
around
a
little
bit
,
right
,
because
,
clearly
,
because
clearly
,
if
capacity
supply
leaves
the
market
,
then
that
will
change
the
way
that
rates
are
going
in
particular
.
Grace Sharkey
13:53
But
do
I
just
see
demand
coming
out
from
somewhere
?
Crazy
?
No
,
not
so
much
.
Not
right
now
.
Now
,
and
I
think
honestly
,
until
probably
the
new
year
,
until
we
figure
out
which
way
this
election
will
go
.
I
don't
see
it
that
changing
anytime
soon
.
And
oh
,
the
Trexap
thing
.
I
want
to
say
even
saying
something
like
carriers
right
,
if
they
continue
to
fall
out
of
the
market
,
like
we've
seen
.
Kendra
brought
up
that
they
did
a
survey
where
only
9%
not
to
say
that
they're
completely
wrong
it's
very
optimistic
,
but
9%
of
carriers
said
that
they
felt
like
in
the
next
I
want
to
say
it
was
12
months're
going
to
be
out
of
business
,
right
?
So
if
the
carrier
stays
as
resilient
as
we're
seeing
the
American
consumer
,
then
I'm
calling
2025s
at
this
point
.
Blythe Brumleve
14:53
Are
you
in
freight
sales
with
a
book
of
business
looking
for
a
new
home
?
Or
perhaps
you're
a
freight
agent
in
need
of
a
better
partnership
?
These
are
the
kinds
of
conversations
we're
exploring
in
our
podcast
interview
series
called
the
Freight
Agent
Trenches
,
sponsored
by
SPI
Logistics
.
Now
I
can
tell
you
all
day
that
SPI
is
one
of
the
most
successful
logistics
firms
in
North
America
,
who
helps
their
agents
with
back
office
operations
,
such
as
admin
,
finance
,
it
and
sales
.
But
I
would
much
rather
you
hear
it
directly
from
SPI's
freight
agents
themselves
.
Much
rather
you
hear
it
directly
from
SBI's
freight
agents
themselves
.
And
what
better
way
to
do
that
than
by
listening
to
the
experienced
freight
agents
tell
their
stories
behind
the
how
and
the
why
they
joined
SBI
?
Hit
the
freight
agent
link
in
our
show
notes
to
listen
to
these
conversations
or
,
if
you're
ready
to
make
the
jump
,
visit
spi3plcom
.
And
that's
just
in
relation
to
that
.
There
was
a
really
great
question
,
because
you
know
,
obviously
they
they
have
their
normal
talking
points
that
that
Craig
and
Zach
are
going
to
go
through
,
but
then
at
the
end
they
start
taking
questions
,
and
there
was
one
really
good
question
that
said
why
are
elections
so
detrimental
to
the
freight
market
?
And
it
was
a
lot
of
the
same
things
that
you
were
saying
.
Blythe Brumleve
16:01
I
think
,
from
a
policy
standpoint
,
you
know
,
not
much
is
going
to
change
if
Biden
remains
in
.
I
think
,
from
a
policy
standpoint
,
not
much
is
going
to
change
if
Biden
remains
in
office
.
But
from
a
Trump
standpoint
,
you
really
have
no
idea
what's
going
to
happen
with
the
tariff
situation
,
especially
with
respect
to
China
.
But
China
is
kind
of
getting
around
that
by
just
shipping
a
lot
of
these
goods
over
to
Mexico
.
So
are
we
going
to
see
tariffs
added
to
Mexican-based
shipments
from
China
,
and
so
it
shipping
a
lot
of
these
goods
over
to
Mexico
.
So
are
we
going
to
see
tariffs
added
to
,
you
know
,
mexican
based
shipments
from
China
,
and
so
it's
a
lot
of
these
different
factors
that
we're
not
.
We
just
don't
know
yet
.
But
what's
also
interesting
is
that
retail
planners
are
going
through
right
now
.
Right
now
is
when
they're
making
their
purchasing
and
planning
and
product
decisions
for
a
holiday
season
that
is
going
to
be
dramatically
impacted
by
whoever
wins
or
the
sitting
party
is
not
kept
in
office
.
Blythe Brumleve
16:53
I
have
just
anecdotally
,
there's
a
podcast
that
I
was
listening
to
.
He
was
a
military
contractor
and
he
said
that
if
he
only
chooses
to
take
a
job
as
far
as
like
a
military
contractor
is
concerned
.
If
a
Republican
is
in
office
,
because
he
knows
that
he's
going
to
get
the
bull
like
it's
very
simple
,
like
bullets
,
he
knows
that
he's
not
going
to
be
stifled
in
that
regard
,
that
he's
going
to
have
enough
bullets
to
be
able
to
you
know
,
such
as
American
thing
to
say
but
he's
going
to
have
enough
bullets
to
get
the
job
done
.
Whereas
if
he
,
if
there
was
a
Democrat
in
office
,
then
he
would
not
take
those
military
contracting
jobs
because
he
would
be
putting
himself
in
harm's
way
because
he
wouldn't
have
the
necessary
supplies
to
do
the
job
.
So
I
thought
that
that
was
really
interesting
and
I
would
imagine
that
that's
how
a
lot
of
people
feel
about
the
upcoming
election
that
they're
just
,
they
just
don't
know
what's
going
to
happen
.
And
I
think
that
this
is
kind
of
my
first
real
election
that
I
don't
know
what's
going
to
happen
.
Blythe Brumleve
17:50
I
don't
know
if
Biden
can
survive
another
six
months
.
I
don't
know
that
he's
necessarily
.
I
probably
shouldn't
go
down
this
road
with
my
political
commentary
,
but
I
don't
necessarily
think
that
he's
all
.
It's
not
shocking
to
say
that
he's
obviously
experiencing
cognitive
difficulties
and
challenges
that
are
only
going
to
get
worse
If
you've
had
any
family
members
that
have
dealt
with
those
kind
of
issues
.
You
know
that
they
don't
get
better
with
age
.
Blythe Brumleve
18:26
Strongest
country
in
the
world
,
that's
not
all
the
way
there
.
That
is
not
a
good
sign
.
So
it
could
just
be
a
situation
where
we
have
the
powers
that
be
that
are
pulling
the
puppet
strings
and
making
the
decisions
from
a
corporate
standpoint
,
from
just
a
Congress
standpoint
.
So
I
think
that
there's
all
of
those
different
variables
that
are
at
play
With
I
don't
,
with
all
that
said
,
I
don't
know
that
Biden
getting
reelected
is
going
to
change
much
unless
he
dies
,
um
,
and
that
will
change
a
shit
ton
,
um
,
if
Trump
gets
elected
,
god
,
I
I
have
.
I
just
have
no
idea
,
and
I
don't
even
know
that
I
want
to
like
.
I
think
,
honestly
,
it's
.
It's
interesting
too
,
cause
it's
like
I
want
to
like
.
Grace Sharkey
19:02
I
think
honestly
it's
.
It's
interesting
too
,
cause
it's
like
with
the
Biden
side
of
it
,
like
I
don't
think
that
much
would
positively
change
,
and
I
don't
mean
that
as
in
like
he
,
he
can't
,
but
you
can't
.
You
can't
control
the
market
in
that
type
of
way
,
right
?
Especially
the
interest
rates
aspects
,
like
where
the
consumer
is
holding
on
,
and
so
it's
it's
difficult
to
like
say
what
even
buying
can
do
.
I
think
the
trump
side
is
more
concerned
on
like
tariffs
,
right
,
and
where
trade
would
return
a
little
bit
and
where
our
goods
would
come
from
,
and
so
then
you
have
all
the
buyers
holding
off
.
Grace Sharkey
19:44
Like
the
last
time
that
we
had
those
issues
with
the
tariffs
,
I
worked
in
brokerage
a
lot
with
like
raw
materials
and
like
a
lot
of
steel
and
aluminum
manufacturers
,
and
a
lot
of
them
would
just
sit
there
and
like
we
don't
even
,
we're
basically
not
working
for
the
next
three
months
because
we
don't
know
who
we
could
even
buy
from
three
months
from
now
.
If
he
takes
office
and
says
,
hey
,
we
are
adding
tariffs
to
to
this
uh
country
or
manufacturer
,
like
we're
gonna
have
to
completely
change
the
way
that
we're
buying
,
so
it's
like
it's
literally
up
in
the
air
,
and
so
I
think
that's
like
what's
concerning
is
like
.
Not
only
is
it
like
who
will
win
,
that's
concerning
,
but
like
both
of
them
don't
.
One
could
greatly
change
the
buying
habits
of
uh
producers
here
in
the
united
states
and
and
the
other
one
is
kind
of
riding
the
wave
that
they've
already
been
stuck
on
this
whole
time
and
there's
not
much
that
goes
into
that
too
.
Blythe Brumleve
20:42
There
was
another
aspect
of
the
talk
that
they
covered
,
and
they
basically
said
that
if
Trump
is
elected
,
so
they
have
a
plan
A
where
you
know
,
if
Biden
is
elected
,
then
not
much
changes
,
but
if
Trump
is
elected
,
then
these
tariffs
will
likely
come
back
into
play
.
And
so
what
these
you
know
big
retailers
and
shippers
are
doing
is
that
they're
setting
up
options
for
staging
in
other
countries
.
So
they're
staging
their
products
that
they
would
need
access
to
,
maybe
in
Canada
,
other
parts
of
the
Central
and
South
America
.
They
could
be
staging
their
products
there
to
avoid
the
Chinese
tariffs
and
then
also
a
potential
tariff
on
tariffs
on
Mexico
.
And
so
there's
all
of
these
different
people
say
like
,
oh
,
I
hate
politics
,
I
don't
want
to
pay
attention
to
it
,
but
it
just
affects
so
much
of
your
life
that
you
don't
really
know
it
that
the
purchasing
decisions
are
being
made
specifically
based
on
who
was
elected
to
the
highest
office
,
and
that
is
just
an
incredible
sort
of
just
ripple
effect
throughout
the
entire
economy
.
So
it
is
just
an
incredible
sort
of
just
ripple
effect
throughout
the
entire
economy
.
So
it
is
a
really
fascinating
discussion
.
Now
you
can't
really
.
We're
saying
we're
going
to
make
Q2
predictions
,
but
we're
looking
at
like
Q3
and
Q4
and
even
Q1
of
next
year
,
and
so
it
just
complicates
things
from
just
an
overall
planning
perspective
.
Zach
did
say
,
though
,
that
the
shippers'
demand
planning
is
showing
that
they're
pretty
bullish
on
demand
staying
strong
Blythe Brumleve
22:09
.
Blythe Brumleve
22:09
So
,
however
,
consumers
of
the
American
variety
are
paying
for
these
things
.
Maybe
they're
just
getting
into
more
and
more
debt
.
I
think
that
remains
to
be
seen
.
Well
,
not
remains
to
be
seen
.
We
already
know
that
,
like
credit
card
debt
has
hit
record
numbers
,
but
I
don't
know
the
context
of
those
numbers
.
Where
it's
just
.
Are
we
hitting
records
because
more
and
more
people
than
ever
have
access
to
a
credit
card
,
or
is
it
more
and
more
people
are
maxing
out
their
credit
cards
?
Blythe Brumleve
22:34
I
don't
know
the
extent
of
that
data
,
but
I
do
know
that
we
have
hit
record
amounts
of
credit
card
consumer
debt
.
But
then
also
,
the
government
is
something
crazy
.
Like
1
trillion
a
day
is
what
we're
paying
in
interest
rates
now
because
we're
so
in
debt
,
and
so
that
is
just
.
You
know
that
the
fiscal
responsibility
of
both
parties
has
just
been
abysmal
.
You
know
Trump
and
Biden
are
both
big
spenders
.
You
know
,
contrary
to
popular
belief
,
where
people
think
that
,
you
know
if
a
Republican
has
an
office
,
that
we're
going
to
be
a
little
bit
more
conservative
with
the
budget
.
That's
just
not
the
case
with
these
two
particular
candidates
,
and
so
it
is
going
to
be
really
interesting
to
see
how
the
the
market
adapts
to
god
.
I
just
I'm
thinking
of
like
social
media
too
,
like
it's
just
going
to
be
such
a
nightmare
over
the
next
few
months
I
will
say
this
actually
came
out
today
.
Grace Sharkey
23:25
Act
Research
is
saying
I
can
actually
just
read
this
freight
demand
is
nearing
an
upturn
as
growing
goods
spending
a
turning
inventory
cycle
,
which
I
will
say
is
a
big
thing
.
I
think
that
the
inventory
aspect
will
be
a
big
one
.
I
think
that's
why
we're
seeing
an
uptick
right
and
pricing
for
containers
that
likely
will
push
an
upturn
for
the
next
couple
of
months
.
But
what
type
of
upturn
that
looks
like
,
I
think
,
remains
kind
of
unseen
.
Is
it
going
to
be
something
that
takes
us
back
?
Is
this
kind
of
a
new
normal
that
we're
seeing
?
Now
?
We'll
see
a
light
uptick
.
Are
we
talking
returns
where
the
carriers
it
has
as
much
power
,
or
at
least
a
more
equal
powering
between
shippers
and
carriers
,
and
that
I
don't
think
that
we're
anywhere
near
.
And
even
in
the
number
of
brokers
that
we
see
in
the
market
,
right
,
that's
starting
to
dwindle
out
as
well
.
So
,
yes
,
just
because
we're
in
the
market
,
right
,
that's
starting
to
dwindle
out
as
well
.
So
,
yeah
,
just
because
we're
seeing
like
,
maybe
something
positive
in
the
economy
doesn't
always
mean
it's
going
to
come
over
into
the
freight
side
of
things
in
a
positive
manner
,
right
,
it's
the
one
thing
I
will
say
,
and
I
think
this
gets
brought
up
as
well
in
the
state
of
freight
is
,
if
you
are
a
logistics
provider
out
there
,
boy
,
if
you
aren't
thinking
about
how
you're
working
to
provide
cross-border
freight
options
for
your
customers
,
like
call
yourself
dead
.
So
I
think
that's
.
That's
a
big
one
.
Grace Sharkey
24:56
And
when
we
talk
about
especially
a
lot
of
what
I
cover
and
investment
in
this
industry
I
think
that's
going
to
be
a
hot
topic
over
the
next
couple
of
years
is
not
only
like
how
that
cargo
is
crossing
the
border
,
I
think
how
it
officially
is
crossing
the
border
.
Mexico
was
supposed
to
have
this
,
I
think
past
month
a
whole
new
system
for
entering
into
customs
.
Now
it
just
got
pushed
back
because
the
system
wasn't
100%
ready
.
But
that's
going
to
push
a
lot
of
,
I
think
,
technology
providers
to
consider
how
they
can
help
with
those
processes
.
You
have
companies
like
Solvento
who
are
helping
Mexico
carriers
with
their
cash
flow
needs
.
So
I
think
we're
going
to
see
a
lot
more
of
that
type
of
investment
over
the
next
.
So
there's
areas
to
make
money
right
in
this
industry
.
You
just
have
to
be
a
little
bit
more
strategic
about
how
you're
moving
with
economic
changes
as
well
.
Blythe Brumleve
25:56
Brokering
success
demands
a
battle-ready
strategy
.
Tye
TMS
equips
freight
brokers
with
the
ultimate
battle
station
for
conquering
a
tough
market
.
Equips
freight
brokers
with
the
ultimate
battle
station
for
conquering
a
tough
market
.
With
TAI
,
brokers
gain
access
to
a
comprehensive
platform
where
rate
intelligence
and
quote
history
converge
on
a
single
screen
.
It's
not
just
a
page
,
it's
a
strategic
command
center
designed
to
help
brokers
win
.
Tai
equips
your
team
with
all
of
the
data
they
need
to
negotiate
with
confidence
and
allows
them
to
communicate
directly
with
carriers
and
customers
from
a
simple
control
base
.
Revolutionize
the
way
your
brokers
perform
by
giving
them
a
competitive
advantage
with
TIE
TMS
.
For
more
info
,
go
to
tai-softwarecom
.
Backslash
battle
stations
and
we
also
have
a
link
for
you
in
the
show
notes
to
sign
up
for
a
demo
.
Blythe Brumleve
26:41
Well
said
,
and
I
think
,
as
we
sort
of
talk
about
how
you're
readjusting
your
businesses
in
a
down
market
I'm
not
saying
most
companies
,
but
you
probably
have
access
to
a
little
bit
more
free
time
where
you
can
think
about
what
does
your
tech
stack
look
like
?
Are
you
overspending
in
that
regard
?
Are
there
processes
that
you
could
be
optimizing
to
do
things
a
little
bit
better
?
Where
maybe
you
could
use
some
of
these
AI
tools
?
Loadpartner
,
happyrobot
I've
had
interviews
both
with
those
companies
recently
and
it
feels
like
the
technology
is
there
to
start
coming
onto
the
scene
and
start
getting
rid
of
these
low
value
tasks
.
Blythe Brumleve
27:23
Another
aspect
that
I
think
and
this
is
a
good
way
to
shift
to
our
next
topic
is
talking
about
exactly
like
what
shippers
want
from
a
marketing
and
sales
perspective
.
There
are
so
many
brokers
and
carriers
that
are
still
relying
on
the
spray
and
pray
method
and
,
just
based
on
the
conversations
that
I
have
,
based
on
technology
evolutions
,
that
is
just
not
the
way
to
do
it
anymore
and
there
is
,
you
know
that
,
a
lot
.
I've
had
a
lot
of
conversations
with
shippers
on
the
podcast
,
so
I'm
I'm
I'm
happy
to
share
some
of
their
like
sort
of
anecdotal
advice
Blythe Brumleve
27:58
.
Um
,
but
just
you
know
early
thoughts
about
,
you
know
how
brokers
and
carriers
are
handling
their
marketing
and
sales
.
Grace Sharkey
28:06
Yeah
,
it's
said
,
produce
season
,
I
think
,
is
starting
to
affect
some
of
them
.
They're
not
seeing
those
numbers
come
over
as
frequently
.
So
those
who
are
a
little
positioned
more
into
that
category
are
kind
of
like
,
hey
,
now
I
will
say
a
lot
of
like
that
too
,
especially
here
in
michigan
.
Right
depends
on
if
it's
still
snowing
,
like
we
can't
dig
it
,
if
it's
still
frozen
in
the
ground
,
we
can't
dig
out
a
lot
of
those
products
.
So
we'll
maybe
see
some
of
that
,
I
think
.
Turnovers
it
starts
to
get
warmer
as
well
,
um
,
and
of
course
,
like
melon
season
,
all
that
stuff
is
upon
us
.
So
we'll
see
a
little
bit
more
than
that
.
Grace Sharkey
28:39
But
yeah
,
you
,
you've
,
I
think
we're
seeing
like
more
,
more
of
a
,
like
you
said
,
a
strategic
approach
to
how
you're
entering
or
brokering
within
the
space
,
whether
that's
some
special
aspect
that
brings
carriers
together
,
maybe
some
type
of
platform
.
You
are
a
little
bit
more
specialized
in
some
type
of
area
.
But
,
man
,
to
imagine
being
like
a
spot
broker
right
now
would
be
crazy
and
I
think
for
all
those
out
there
like
I
can't
imagine
,
just
afraid
,
like
if
you
are
that
type
of
brokerage
right
now
that
doesn't
have
strong
carrier
relations
,
that's
just
kind
of
living
it
off
the
spot
board
,
like
you
are
competing
with
so
many
people
over
one
truck
,
over
one
shipment
,
over
a
lane
and
just
like
cutting
your
margins
so
deep
that
you
know
we
talked
about
the
transport
.
Kevin
hill
and
I
were
on
the
radio
and
we're
talking
about
the
transport
topics
list
that
came
out
.
It
was
very
interesting
because
there's
you
can
see
these
big
brokers
who
are
really
starting
to
offer
more
of
like
a
.
It's
like
interesting
.
It's
almost
like
a
,
I'd
say
like
a
managed
services
approach
without
having
to
sign
on
that
dotted
line
but
have
better
technology
stacks
.
Who
are
likely
now
at
that
point
where
they
can
that
investment
technology
.
They
can
kind
of
pass
on
that
margin
to
the
customer
and
bring
costs
down
.
They
can
kind
of
pass
on
that
margin
to
the
customer
and
bring
costs
down
Like
they're
grabbing
a
good
share
of
the
overall
market
Whereas
like
,
if
you
look
closer
to
like
the
bottom
hundred
of
the
list
,
a
lot
of
them
of
course
were
like
falling
in
revenue
where
the
tops
were
just
like
really
soaking
it
in
.
Grace Sharkey
30:20
So
I
think
talk
about
like
M&A
or
I
wouldn't
be
surprised
if
we
start
seeing
some
mergers
,
acquisitions
because
of
that
here
soon
,
if
we
start
to
see
carriers
and
brokers
starting
to
acquire
each
other
as
well
.
So
it's
going
to
be
an
interesting
time
.
I
think
we're
going
to
see
.
I
mean
,
if
you're
going
to
purchase
a
brokerage
right
now
,
I
can't
think
of
a
better
time
to
to
probably
go
about
having
that
discussion
and
getting
the
price
that
you
want
as
well
.
So
we'll
see
who
ends
up
taking
taking
those
bites
.
But
it
was
interesting
.
I
was
just
like
going
through
that
list
and
notice
like
,
okay
,
those
closer
to
like
the
100
spots
Some
of
them
saw
less
revenue
coming
in
than
before
,
maybe
moved
a
spot
or
two
because
of
it
,
but
it
was
very
interesting
to
see
some
of
those
top
players
what
they're
able
to
soak
up
and
take
over
during
this
time
.
Blythe Brumleve
31:14
Well
,
they
can
handle
the
,
I
guess
,
playing
in
those
different
battlefields
of
the
spot
market
,
and
you
know
what
is
that
saying
?
Like
the
best
freight
never
makes
it
to
the
load
boards
.
And
so
you
know
,
I
don't
want
to
be
like
all
sort
of
doom
and
gloom
on
on
this
show
,
cause
it
is
um
,
there
are
some
definite
bright
spots
where
people
can
make
that
action
happen
.
I
think
you
know
.
So
what
I
really
wanted
to
hammer
home
is
that
using
different
technology
to
your
advantage
is
absolutely
a
benefit
,
but
you
have
to
figure
out
where
it
fits
into
your
overall
goals
as
a
company
.
And
I
know
that
that
just
sounds
like
such
a
duh
moment
,
but
we
still
have
it
.
Blythe Brumleve
31:55
There's
a
gentleman
I'm
sure
most
people
know
him
,
matt
Dahl
who
used
to
work
in
brokerage
.
He
had
a
podcast
for
a
little
while
.
He's
moved
on
to
the
shipper
side
and
he's
done
so
pretty
recently
,
but
he
started
sharing
a
lot
of
insight
as
to
what
he's
dealing
with
from
just
brokers
cold
emailing
,
cold
calling
One
of
them
.
Let
me
pull
up
a
couple
here
because
one
of
them
I
actually
faced
this
same
issue
back
when
I
worked
at
a
brokerage
because
we
had
a
major
deal
or
we
had
one
of
our
freight
brokers
.
She
was
working
on
a
major
contact
with
Pepsi
and
she
had
contacted
them
.
They
had
a
great
relationship
.
It
looked
like
they
were
about
to
start
moving
freight
together
.
Like
they
were
about
to
start
moving
freight
together
and
then
all
of
a
sudden
there
are
other
brokers
in
the
office
that
start
reaching
out
to
Pepsi
too
and
Pepsi
is
saying
,
went
back
to
her
and
is
like
if
y'all
don't
know
what's
going
on
in
your
own
building
,
then
how
am
I
supposed
to
trust
you
with
my
freight
?
Blythe Brumleve
32:59
And
Matt
on
the
shipper
side
now
he
says
that
it's
happened
to
him
several
times
where
multiple
brokers
where
he's
already
doing
business
with
this
brokerage
and
he's
getting
cold
called
from
other
brokers
trying
to
get
the
freight
.
And
it's
just
these
dumb
,
stupid
mistakes
that
brokers
are
making
that
are
costing
you
business
and
it's
costing
you
trustworthiness
.
And
he's
been
dropping
a
lot
of
gems
,
and
that
was
one
that
really
stood
out
to
business
and
it's
costing
you
trustworthiness
and
he's
been
dropping
a
you
know
a
lot
of
gems
and
that
was
one
that
really
stood
out
to
me
because
it's
still
a
freaking
problem
that
brokers
don't
want
to
use
a
damn
CRM
,
they
don't
want
to
communicate
with
each
other
and
it
drives
me
up
the
wall
,
and
I
could
go
on
and
on
about
this
.
But
,
jesus
Christ
,
use
a
CRM
like
communicate
with
your
team
.
Grace Sharkey
33:43
Well
,
well
,
and
this
actually
,
I
think
,
goes
back
to
a
little
bit
of
the
incentivizing
aspect
of
of
like
,
how
are
you
,
how
are
you
incentivizing
your
reps
like
to
to
go
after
Frey
?
I
mean
,
if
they're
seeing
,
if
it's
like
,
hey
,
this
is
open
,
ready
to
go
,
go
for
it
,
whoever
gets
it
gets
it
,
then
that's
awful
leadership
and
clearly
it's
turning
that
point
.
I
think
a
lot
of
the
brokers
look
at
it
more
so
as
well
.
If
all
of
you
are
going
after
it
,
like
our
chances
are
higher
,
that's
fucking
crazy
.
I
forgot
what
show
I
was
on
.
That's
crazy
.
Like
to
think
that
you
I've
seen
this
happen
in
real
life
before
and
I
and
I
,
and
I
hear
,
I
hear
you
sales
guys
out
there
saying
,
okay
,
well
,
you
know
,
if
we
,
how
many
,
if
you
shoot
that
many
darts
at
a
board
,
you
know
one's
bound
to
to
land
not
in
this
environment
,
right
?
Blythe Brumleve
34:41
and
I
just
think
it
makes
you
look
sloppy
yeah
,
yeah
,
it's
really
bad
.
Blythe Brumleve
34:46
And
if
you're
watching
the
video
,
I'll
sort
of
read
one
of
his
tweets
that
Matt
had
In
a
very
related
note
.
Matt
says
don't
lie
.
Yesterday
I
sent
three
quotes
to
a
three-letter
broker
.
He
said
their
systems
were
down
.
I
said
isn't
there
like
seven
other
ways
to
quote
?
And
then
he
said
oh
,
I
forgot
,
you
were
an
ex
broker
.
Blythe Brumleve
35:04
Usually
we
just
tell
customers
our
system
is
down
instead
of
saying
my
internet
is
slow
at
home
and
so
little
things
like
this
that
it
ruins
your
credibility
with
the
lying
and
with
you
know
going
back
and
you
know
trying
to
steal
a
customer
from
one
of
your
coworkers
,
like
that
kind
of
shit
drives
me
up
a
wall
where
you
could
just
be
somebody
with
integrity
and
not
lie
and
just
provide
good
service
,
communicate
with
your
team
and
have
a
reward
structure
that
everybody
benefits
from
,
so
you
don't
have
this
situation
where
people
are
competing
for
peanuts
and
ultimately
you're
ruining
the
trust
and
credibility
of
your
organization
the
trust
and
credibility
of
your
organization
.
So
I'd
be
willing
to
bet
that
for
a
lot
of
those
brokerages
that
have
seen
their
revenue
fall
,
I
would
be
willing
to
bet
that
they're
following
a
lot
of
these
very
similar
,
very
annoying
,
sometimes
shady
practices
that
just
you're
not
going
to
survive
in
a
market
like
this
,
using
those
same
,
similar
actions
.
Grace Sharkey
36:00
Yeah
,
and
I
at
one
.
Do
you
have
the
ability
to
even
like
find
out
that
this
is
happening
?
It's
you
know
how
are
you
using
your
phone
system
to
make
sure
that
people
are
doing
their
jobs
correctly
in
that
way
?
There's
as
an
operations
person
in
my
past
.
There's
so
many
follow
up
questions
.
I
have
to
stuff
like
that
too
,
where
it's
like
you
might
have
built
your
sales
system
to
behave
like
that
.
And
again
we
talk
about
change
management
.
Imagine
trying
to
break
that
down
and
fix
that
.
It's
a
disaster
.
Blythe Brumleve
36:34
There's
another
tweet
that
.
Blythe Brumleve
36:35
I
brought
up
,
which
is
the
one
that
kind
of
got
me
all
fired
up
about
this
.
And
Matt
says
we
have
a
broker
that
I
inherited
and
I
swear
each
week
I
get
another
email
or
call
from
a
different
rep
there
Check
your
DMS
,
we
are
already
a
customer
and
he
says
it's
very
annoying
.
And
then
there's
.
You
know
,
the
great
thing
about
you
know
X
and
you
know
posting
to
Twitter
and
things
like
that
is
that
you
can
be
a
little
bit
more
blunt
.
You
can
be
a
little
bit
more
some
would
say
rude
.
I
don't
think
that
you
know
stuff
like
this
is
rude
.
I
Some
would
say
rude
.
I
don't
think
that
stuff
like
this
is
rude
.
I
just
think
it's
facts
and
I
think
for
a
lot
of
brokerages
they've
been
so
stuck
in
dealing
in
the
same
things
that
they've
always
done
that
they
refuse
to
adapt
and
they
refuse
to
adjust
to
what
shippers
are
actually
telling
you
that
they
want
.
Blythe Brumleve
37:20
I
interviewed
a
Rust
Belt
kid
a
few
weeks
ago
.
He's
a
shipper
.
He
has
a
company
that
he
works
for
called
Gator
Bar
.
He
talked
about
how
the
carriers
that
he
does
business
with
right
now
and
that
he
uses
about
a
handful
of
them
that
three
of
them
stopped
in
his
office
and
introduce
themselves
.
And
he
still
does
business
with
two
of
them
to
this
day
,
because
the
carrier
stopped
over
,
walked
into
the
office
and
shook
his
hand
and
introduced
himself
and
I
thought
what
a
novelty
that
instead
of
downloading
however
many
contacts
from
Zoom
info
and
then
mass
emailing
out
to
everyone
,
it
just
those
kinds
of
things
,
they
can
be
sniffed
out
a
mile
away
.
Blythe Brumleve
38:07
And
to
add
on
to
that
,
there's
also
been
shipper
panels
that
I
have
been
in
the
audience
of
and
the
shippers
are
on
stage
and
they're
like
we
know
when
you're
sending
us
a
templated
email
because
the
font
color
and
the
size
is
different
than
a
regular
,
normal
email
.
So
Outlook
,
gmail
,
all
of
these
different
sort
of
enterprise
level
email
companies
,
they
know
that
that's
a
templated
email
that
you're
sending
from
HubSpot
,
that
you're
sending
from
some
random
tool
that
you're
using
and
you're
just
copying
and
pasting
.
They
can
tell
by
the
font
color
and
the
font
choice
that
this
is
a
templated
email
and
they
immediately
will
just
delete
it
.
And
so
just
do
the
unscalable
.
That's
what
I
think
that
more
brokers
,
carriers
,
they
need
to
invest
in
,
especially
in
times
like
this
.
Blythe Brumleve
38:55
Put
a
face
to
a
name
,
show
up
to
your
chamber
of
commerce
meetings
,
show
up
to
different
networking
meetings
around
town
.
Do
the
unscalable
.
Write
a
handwritten
note
.
Write
a
handwritten
note
.
Grace Sharkey
39:05
Write
a
handwritten
letter
or
your
small
business
association
meeting
.
Be
creative
about
it
,
a
thousand
percent
.
Blythe Brumleve
39:15
This
kind
of
stuff
drives
me
insane
because
if
you
just
took
an
extra
10
minutes
and
did
a
little
research
,
that
you
would
be
ruining
my
you
know
my
friend's
big
deal
that
she
was
going
to
be
able
to
capitalize
on
,
because
another
you
know
broker
that's
in
the
office
that
had
a
couple
of
big
books
of
business
comes
in
and
wants
to
be
a
little
bit
macho
about
it
and
take
this
customer
away
from
another
female
broker
,
I
might
add
um
take
it
away
from
her
and
then
everybody
ends
up
losing
the
company
,
the
people
because
you
couldn't
,
you
know
,
just
be
a
good
team
member
,
that
you
couldn't
be
a
good
co-worker
and
you
couldn't
check
the
damn
crm
just
so
good
,
trying
to
think
if
that
like
ever
happened
to
me
too
.
Grace Sharkey
40:01
When
I
was
in
,
see
,
I
was
in
brokerage
but
quickly
like
got
into
management
.
So
it
was
like
difficult
to
say
if
that
happened
,
but
it
would
happen
between
reps
here
and
there
,
and
you
know
it's
.
It's
interesting
because
I
think
even
more
so
,
you
know
,
I
actually
even
bring
up
a
point
that
kind
of
coincides
with
that
.
I
imagine
.
Imagine
how
that
is
also
happening
possibly
on
like
the
carrier
sales
side
of
things
.
Right
,
where
you
have
and
I
think
this
is
a
big
reason
why
companies
are
trying
to
automate
the
carrier
selection
a
little
bit
more
like
you
find
a
carrier
who
can
take
a
load
from
,
uh
,
let's
say
,
throw
towns
up
there
lansing
,
michigan
,
michigan
,
to
Detroit
,
michigan
,
right
,
and
the
company
is
going
to
make
50
bucks
off
that
loan
,
but
then
you
find
out
that
there's
another
load
by
a
different
carrier
rep
out
there
that
that
carrier
could
also
took
that
one
from
Lansing
,
michigan
to
Toledo
.
That
would
have
made
the
company
$150
,
right
,
like
,
where's
the
incentive
to
find
those
situations
in
these
times
?
Right
,
and
think
about
how
often
maybe
that's
happening
behind
the
scenes
too
at
your
businesses
.
Like
that's
where
it's
.
Again
,
I
think
goes
back
to
incentivizing
like
how
are
you
paying
these
people
for
those
roles
If
they're
different
goals
out
there
?
Besides
,
just
like
adding
a
new
shipment
to
to
the
page
,
like
that
,
that
might
change
it
a
little
bit
.
Grace Sharkey
41:31
The
sales
side
,
I
think
,
is
harder
to
to
adjust
to
that
a
little
bit
differently
.
I
mean
,
clearly
,
if
the
rep
isn't
following
the
rules
in
the
crm
or
like
the
sales
rules
provided
,
that
could
be
huge
.
But
you
know
,
again
,
we're
talking
about
the
,
the
market
and
where
it's
going
.
I
mean
,
hopefully
there's
brokers
out
there
listening
,
leaders
out
there
in
the
space
,
like
we're
.
Just
these
are
two
different
areas
that
you
could
spend
trying
to
figure
out
how
your
operations
are
hurting
or
helping
you
in
these
spots
and
when
your
margins
are
falling
off
a
cliff
,
and
not
just
at
a
regular
brokerage
,
but
even
Jamie
Hunt
and
a
number
of
other
ones
that
are
really
,
really
struggling
right
now
like
this
.
Please
take
the
time
to
look
into
those
different
processes
and
how
you
could
be
hurting
yourself
internally
,
because
you
can't
afford
to
have
that
happen
right
now
.
Blythe Brumleve
42:25
And
in
my
experience
working
at
a
couple
of
different
brokerages
,
when
these
miscommunications
would
happen
internally
,
it
was
typically
a
situation
where
the
sales
guys
are
commission-based
and
so
the
way
that
they're
going
to
get
paid
is
based
off
the
straight
commission
and
so
when
you
have
that
incentive
structure
,
it
makes
them
want
to
steal
a
customer
from
their
,
their
coworker
that
is
getting
,
you
know
,
a
salaried
role
,
versus
you
know
,
a
sales
guy
that's
just
getting
a
commission
based
role
.
Blythe Brumleve
42:55
And
then
there's
also
situations
where
if
you
have
,
say
,
a
really
stellar
,
you
know
,
upper
echelon
sort
of
sales
guy
or
girl
that
is
working
for
your
company
,
first
of
all
thank
your
lucky
stars
.
But
then
,
second
of
all
,
put
in
,
put
the
infrastructure
in
place
,
because
,
especially
with
non
competes
now
you
can't
,
you
know
,
have
the
you
know
non
compete
issue
is
from
them
moving
from
one
customer
to
another
.
These
companies
are
definitely
going
to
have
to
get
better
about
how
they
treat
employees
.
That's
another
caveat
.
But
if
you
have
some
of
those
upper
echelon
,
you
know
,
sales
leaders
and
things
like
that
,
put
a
system
in
place
that
an
assistant
or
an
administrative
professional
can
go
in
and
help
them
document
the
CRM
.
Blythe Brumleve
43:38
If
they
had
you
know
X
amount
of
meetings
that
day
.
Then
that
administrative
professional
is
going
in
and
updating
the
CRM
with
that
particular
information
so
that
salesman
can
be
or
saleswoman
can
be
much
more
proficient
and
much
more
efficient
at
their
job
without
having
to
worry
about
updating
the
stupid
CRM
.
Because
I
get
it
,
updating
it
sucks
Like
you
wish
it
was
a
little
bit
more
of
an
automated
process
,
but
frankly
it's
just
not
.
But
these
mistakes
can
cost
you
in
the
long
run
,
from
a
trust
perspective
,
from
just
a
hey
,
do
you
even
know
what's
going
on
inside
your
own
building
?
How
are
you
going
to
manage
my
freight
if
you
don't
know
what
the
hell's
going
on
inside
your
own
building
?
And
so
,
tightening
up
these
things
.
This
is
the
time
to
do
it
Look
at
what
works
,
look
at
what
doesn't
and
fix
what
doesn't
.
It's
not
rocket
science
,
but
it
does
take
time
,
and
if
you
do
invest
that
time
,
then
it
could
save
you
and
possibly
earn
you
more
revenue
in
more
ways
than
one
.
So
that's
my
soapbox
for
today
is
just
invest
in
the
unscalable
things
,
because
in
the
world
of
AI
and
automations
and
tech
and
all
,
it's
going
to
be
the
ones
that
focus
on
the
customer
value
,
the
customer
relationship
,
the
genuine
relationship
.
Those
are
going
to
be
the
people
that
win
.
In
an
automated
world
,
where
I
could
download
an
email
list
off
of
Zoom
Info
and
send
a
thousand
emails
in
a
day
,
and
Gmail
and
Outlook
they
do
nothing
and
look
the
other
way
.
Gmail
and
Outlook
they
do
nothing
and
look
the
other
way
.
So
it's
just
trying
to
stand
out
from
the
pack
.
Just
invest
and
think
about
some
of
these
other
ways
that
are
a
little
bit
not
scalable
.
Blythe Brumleve
45:13
I
have
a
magazine
here
,
too
,
that
this
is
another
good
example
of
doing
things
that
aren't
necessarily
scalable
.
This
magazine
comes
from
Hoplite
and
it's
basically
a
brochure
,
but
it
looks
like
a
magazine
.
It
has
information
that
comes
from
the
founders
of
the
company
their
story
.
I
got
this
at
Manifest
and
I
still
keep
it
on
my
desk
because
I'm
like
this
is
so
smart
.
Blythe Brumleve
45:34
Everybody
has
brochures
,
everybody
has
pamphlets
and
things
like
that
.
They
were
using
this
as
a
business
card
,
and
then
they
also
had
different
marketing
promos
If
you
scan
this
and
they'll
send
you
a
free
Yeti
mug
,
so
you
don't
have
to
,
you
know
,
worry
about
taking
that
home
in
your
suitcase
or
whatever
.
I
just
thought
that
that
was
a
really
smart
approach
to
just
doing
something
that
isn't
necessarily
scalable
,
where
you
have
a
conversation
with
someone
and
then
you
pass
them
this
magazine
so
that
they
can
read
it
later
on
and
I
still
have
it
on
my
desk
,
you
know
,
five
months
later
.
So
little
things
like
that
,
that
,
I
think
,
go
a
long
way
that
not
a
lot
of
people
are
prioritizing
or
more
businesses
,
I
should
say
,
should
prioritize
.
Grace Sharkey
46:13
Yeah
,
completely
agree
.
The
relationship
one
,
I
think
,
is
a
huge
one
too
,
and
the
guy
was
.
As
a
sales
rep
was
always
.
My
notes
were
,
of
course
,
like
what
they're
shipping
,
but
also
like
things
about
those
people
,
because
at
the
end
of
the
day
,
uh
,
especially
if
it's
like
a
company
that
should
be
shipping
,
you
know
that
will
turn
around
at
some
point
.
And
who
are
they
likely
going
to
give
that
freight
to
?
Are
they
going
to
give
it
to
the
guy
who
just
calls
and
says
,
oh
,
no
freight
today
,
well
,
I'll
call
you
back
next
week
.
Or
the
person
who
remembers
it's
your
birthday
and
called
it
was
the
first
person
to
tell
you
happy
birthday
that
day
,
right
?
So
think
about
the
relationship
right
now
,
because
I
think
that's
going
to
pay
off
much
dividends
right
In
the
future
too
.
Blythe Brumleve
46:56
Yeah
,
great
point
.
And
just
to
put
the
little
cherry
on
top
of
that
,
we've
been
talking
about
the
market
downturn
and
things
like
that
.
But
wouldn't
you
rather
,
from
a
business
perspective
,
address
a
lot
of
these
complexities
and
bottlenecks
now
?
So
then
that
way
,
when
the
market
does
turn
around
,
you
can
get
on
that
rocket
ship
of
growth
,
and
I
think
that
that's
that's
sort
of
the
mindset
that
I
would
preach
to
other
companies
.
You
know
,
just
to
kind
of
wrap
that
up
and
put
a
nice
little
bow
on
it
before
we
move
into
much
maybe
happier
segments
.
All
right
,
next
up
we
are
going
to
be
talking
about
our
favorite
business
ideas
or
hustles
going
on
in
freight
right
now
.
I've
got
a
pretty
fun
one
.
Do
you
want
to
go
first
,
or
do
you
want
me
to
go
first
?
Grace Sharkey
47:43
I
can
go
first
because
it's
funny
,
because
I
think
we're
both
going
to
get
a
little
bit
AI
focused
on
this
conversation
based
on
our
notes
.
So
,
for
all
you
haters
out
there
who
think
AI
doesn't
exist
maybe
it
does
,
maybe
it
doesn't
You'll
find
out
a
little
bit
here
.
Grace Sharkey
48:00
Might
I
want
to
talk
about
,
actually
,
something
I've
been
writing
about
a
little
bit
recently
.
There
was
a
company
that
a
couple
weeks
ago
I
talked
about
a
raise
that
they
had
a
raise
$17
million
in
March
.
It's
a
company
called
Gather
AI
and
what
I
think
is
really
cool
is
this
is
a
company
that
uses
drones
,
computer
vision
from
those
drones
to
offer
inventory
management
solutions
for
warehouses
.
So
,
again
,
taking
a
giant
warehouse
and
being
able
to
send
a
drone
out
to
read
every
item
,
take
inventory
,
take
all
that
data
,
bring
it
back
to
managers
and
figure
out
not
only
one
that
that
count
is
right
,
right
,
but
also
to
find
space
available
uh
for
you
know
,
future
,
uh
shipments
or
future
products
in
a
warehouse
as
well
.
Grace Sharkey
48:52
And
uh
,
I
have
I
think
I
have
a
video
that
I
I
sent
over
to
you
to
uh
the
first
one
.
Well
,
actually
don't
do
the
second
,
let's
do
the
second
video
on
there
first
.
Yeah
,
it
shouldn't
be
too
long
.
It
should
give
you
an
idea
of
exactly
how
this
technology
works
.
It's
very
simple
,
but
it
showcases
exactly
how
much
I
think
efficiency
this
could
bring
to
a
regular
warehouse
.
Thank
you
,
thank
you
,
I
don't
know
,
so
I
mean
.
First
of
all
,
I
want
to
say
,
if
I
was
working
in
a
warehouse
,
how
cool
would
this
tech
be
to
like
I
and
drones
are
?
Blythe Brumleve
50:49
taking
over
like
this
is
.
I
mean
,
I've
I've
been
uh
reading
and
watching
like
some
youtube
videos
.
You
know
,
uh
,
you
know
we've
talked
about
um
,
a
couple
different
manufacturers
on
the
show
before
but
drones
are
single-handedly
impacting
war
,
on
how
war
is
conducted
,
where
military
budgets
are
being
spent
,
because
you
have
,
like
Sal
Mercogliano
he
,
he
,
um
was
on
recently
and
you
know
,
he
the
host
of
what's
going
on
with
shipping
and
he
mentioned
that
um
with
the
United
States
,
the
way
that
they
spend
their
money
on
military
expenses
that
you
have
these
other
governments
that
can
have
like
a
$200
drone
that
can
essentially
do
a
lot
of
damage
,
and
so
you
have
all
these
big
military
expenditures
that
are
having
to
readjust
because
of
drones
.
And
then
now
you
have
the
extra
,
I
guess
,
sort
of
benefit
of
how
drones
could
be
used
domestically
in
a
non-conflict
environment
.
Blythe Brumleve
51:44
A
warehouse
is
something
I
never
really
thought
of
and
that's
pretty
ingenious
that
they
could
be
deployed
.
But
it
makes
a
ton
of
sense
,
like
as
I
was
watching
that
video
and
seeing
these
,
if
you're
just
listening
to
it
.
It's
just
a
couple
of
sort
of
,
I
guess
,
normal
looking
drones
,
as
normal
as
I've
seen
,
that
they
just
fly
around
these
different
rows
of
the
warehouse
and
they're
just
gathering
information
.
I
guess
hit
to
their
name
Gather
AI
,
so
this
is
really
awesome
to
watch
.
You've
done
a
story
on
this
.
Grace Sharkey
52:13
Yeah
,
I've
talked
to
them
a
few
times
,
so
they
just
raised
,
like
I
said
,
$17
million
last
month
.
They
have
huge
customers
as
well
,
ones
you've
definitely
heard
of
NFI
,
dsv
,
a
lot
of
logistics
providers
in
particular
Geodis
,
specialty
Foods
,
dpi
Specialty
Foods
,
wagner
Logistics
,
to
name
a
few
and
I
just
think
it's
an
interesting
way
that
,
like
you
said
,
consider
how
to
use
drones
.
I
see
more
of
these
big
headlines
for
drone
delivery
.
Right
,
the
problem
with
drone
delivery
is
there's
the
FFA
or
FAA
,
whatever
regulatory
issues
that
you
have
to
deal
with
,
but
this
you
can
easily
deploy
regulatory
issues
that
you
have
to
deal
with
,
but
this
you
can
easily
deploy
uh
,
it's
.
Grace Sharkey
53:03
I
want
to
actually
show
the
second
video
too
,
because
you
actually
get
to
see
people
who
are
working
with
the
drones
and
it's
like
fun
for
people
of
all
ages
and
it's
like
such
a
helpful
thing
for
safety
.
I
mean
,
if
you're
listening
to
this
podcast
,
you
didn't
see
the
video
,
but
some
of
these
aisles
that
these
drones
are
flying
through
to
take
numbers
are
like
I'm
talking
like
stories
of
shelves
and
like
you're
saying
,
like
you
don't
have
to
get
a
forklift
now
,
you
don't
have
to
worry
about
climbing
up
there
to
like
find
this
missing
pallet
.
Uh
,
you
can
actually
just
deploy
these
guys
and
they'll
they'll
find
it
perfectly
for
you
.
This
is
it
.
Well
,
finding
a
lost
pallet
.
I
think
this
one
is
pretty
helpful
too
,
and
this
is
coming
from
people
using
this
every
day
within
their
warehouse
.
Thank
you
,
which
I
think
that's
talk
about
like
.
I
think
like
an
ltl
situation
,
right
,
like
being
able
to
scan
what's
in
there
anytime
.
We
all
know
,
like
if
you
have
an
ltl
product
and
it
goes
missing
,
like
you
might
as
well
start
the
uh
insurance
claim
now
because
you're
never
finding
it
.
But
this
is
like
not
only
if
you
again
are
listening
and
didn't
see
the
video
,
not
only
can
you
go
back
and
look
at
all
of
the
videos
that
Gather
AI
had
already
captured
or
gathered
.
Then
you
can
tell
yourself
,
okay
,
well
,
the
last
time
we
saw
this
piece
,
it
was
like
they
said
between
bays
175
and
185
.
Then
refly
the
drone
through
there
.
Imagine
how
much
time
that
would
take
for
a
human
to
go
through
every
single
one
of
those
shelves
within
10
bays
.
Right
,
like
it'd
be
impossible
.
That's
why
so
many
I
think
so
many
companies
just
say
tell
them
it's
gone
,
because
by
the
time
that
you
like
deploy
manual
labor
to
find
it
,
it's
like
not
even
worth
their
time
,
so
we're
better
off
just
like
writing
you
a
check
for
your
lost
freight
.
Well
now
it's
like
no
,
we
know
it's
somewhere
in
between
these
four
.
Let's
send
the
drone
out
.
The
drone
will
find
it
and
it'll
come
back
in
a
manner
of
,
I
would
assume
,
minutes
.
The
way
this
thing
flies
and
reads
everything
,
it's
like
a
no-shit
Sherlock
type
of
deployment
.
Grace Sharkey
55:58
I
think
a
lot
of
times
people
I
mean
I've
even
been
skeptical
of
drone
deliveries
.
I'm
like
why
there's
so
many
weather
elements
you
have
to
deal
with
Weight
restrictions
.
Weight
restrictions
right
Like
this
.
Why
not
use
them
for
computer
vision
,
which
has
been
out
and
been
used
?
I
mean
the
technology
that
you're
seeing
or
that
we
are
talking
about
right
now
?
None
of
this
is
new
,
it's
just
being
deployed
.
We
have
a
flying
camera
now
that
can
actually
do
this
.
And
one
other
thing
,
too
,
I
want
to
say
is
this
is
changing
a
lot
with
the
newer
warehouses
,
but
a
lot
of
the
warehouses
in
our
space
,
especially
for
more
remote
areas
,
are
old
school
AF
.
Blythe Brumleve
56:39
And
so
like
there's's
a
lot
of
them
are
.
Kevin
Lawton
of
the
new
warehouse
podcast
,
estimates
that
about
90
,
90%
of
all
warehouses
do
not
have
automation
,
do
not
have
robotics
.
Grace Sharkey
56:50
Yeah
.
So
this
is
something
where
you
could
,
in
any
type
of
warehouse
situation
,
be
able
to
deploy
instantly
and
not
have
to
worry
about
do
we
have
the
electricity
or
wires
run
through
this
place
to
set
up
our
own
cameras
for
computer
vision
?
It's
like
,
no
,
just
like
,
use
this
flying
drone
.
And
,
like
I
said
too
,
if
you
saw
the
last
video
,
I
mean
we're
talking
about
someone
our
age
using
it
and
also
someone
like
closer
to
my
mother's
age
.
Grace Sharkey
57:17
You
could
easily
use
it
and
,
again
,
it
makes
the
job
safer
,
more
fun
,
like
I
think
a
lot
of
times
when
you
talk
about
like
,
oh
,
go
,
get
a
job
with
amazon
,
I
think
people
like
really
can
are
like
oh
,
wow
,
I'm
just
gonna
be
like
fetching
boxes
all
day
.
It's
like
you
might
be
playing
with
drones
all
day
,
right
,
dude
.
So
I
like
it
,
I
think
it's
cool
.
I
think
it's
like
when
I
was
talking
with
them
,
it's
like
yeah
,
yeah
,
of
course
,
and
they're
one
of
gathering
eyes
,
actually
one
of
the
bigger
companies
that's
actually
providing
this
technology
out
there
too
.
So
I
think
safety
on
time
,
reducing
costs
,
accuracy
.
Blythe Brumleve
57:55
The
investment
is
so
much
lower
than
you
know
a
traditional
sort
of
automation
input
or
robotics
investment
.
Get
a
few
drones
and
then
map
it
to
.
You
know
this
specific
software
which
you
know
.
Obviously
they
have
a
cost
involved
too
,
but
it
seems
like
a
no
brainer
.
Grace Sharkey
58:11
Yeah
,
and
then
also
I'm
just
like
in
my
head
thinking
of
,
like
you
know
,
counting
inventory
for
,
you
know
,
hazmat
material
.
Oh
true
,
not
having
to
like
send
a
human
in
there
to
like
to
do
any
of
that
.
Like
the
safety
.
I
think
safety
right
Is
a
big
,
big
part
of
this
too
,
or
even
even
more
so
like
a
refrigerated
warehouse
scene
right
when
it's
like
you
,
or
foods
of
that
nature
,
like
you
want
to
.
Yeah
,
you
want
to
avoid
any
outside
risk
.
Why
not
just
deploy
a
drone
in
there
to
to
do
cow
and
get
it
out
of
there
?
It's
you
have
to
worry
about
a
human
actually
opening
the
wrong
box
or
doing
something
stupid
,
right
?
Blythe Brumleve
58:52
when
I
I
was
a
cashier
at
costco
when
I
was
um
like
18
to
20
and
we
would
have
inventory
inventory
night
once
every
six
months
and
it
was
everyone
who
worked
for
Costco
.
You
were
working
that
night
and
everybody
had
their
assigned
section
and
you
had
to
go
in
and
manually
count
all
of
the
products
that
were
on
the
shelves
inside
of
your
particular
section
.
And
this
was
all
manual
work
and
we
had
to
see
that
it
matched
up
against
the
systems
.
If
it
didn't
match
up
against
the
systems
,
we
had
to
see
there's
a
system
wrong
.
Is
the
person
wrong
?
It
was
just
a
inventory
night
was
just
another
beast
,
and
so
if
you
could
have
a
system
like
this
,
you
could
just
deploy
it
and
you
wouldn't
have
to
have
sort
of
an
all
hands
on
deck
Like
everybody
do
manual
counting
,
cause
anytime
you
do
it
manually
they're
going
to
increase
,
for
errors
is
just
astronomical
.
Blythe Brumleve
59:42
So
um
,
yeah
well
,
thanks
for
bringing
that
um
because
I've
heard
of
this
company
but
I
didn't
know
what
they
actually
.
You
know
,
I
I
would
have
just
assumed
they
do
some
kind
of
like
you
know
ai
,
you
know
wrap
,
something
like
that
.
Um
,
but
no
,
that
that's
really
cool
,
that's
a
,
that's
a
good
one
yeah
,
wow
,
yours
is
good
.
Grace Sharkey
1:00:00
A
good
one
too
.
You
got
some
good
ones
.
I'm
glad
that
you
chose
some
of
these
.
Blythe Brumleve
1:00:04
Earlier
,
so
I'm
not
going
to
mention
them
again
,
and
I
was
going
to
go
a
little
bit
more
in
depth
with
Happy
Robot
and
Code
Partner
,
which
is
the
AI
phone
calling
service
which
,
if
you
haven't
watched
,
especially
our
interview
with
Pablo
over
at
Happy
Robot
,
the
calls
or
the
voice
plays
or
the
voice
calls
that
they
are
replicating
sound
so
human
.
It
is
unbelievable
,
to
the
point
where
it's
not
just
the
fact
of
the
person
that
you're
talking
to
sounds
normal
uses
,
normal
vernacular
sounds
,
like
you're
talking
to
a
real
person
,
but
also
the
background
noise
.
You
can
hear
phones
ringing
,
you
can
hear
shuffling
,
other
people
talking
.
Can't
hear
them
clearly
,
but
it
sounds
like
that
AI
voice
is
calling
from
inside
an
office
.
So
it's
super
cool
.
Blythe Brumleve
1:00:54
Definitely
,
garrett
over
at
Load
Partner
is
doing
really
,
really
cool
things
with
just
automating
sort
of
the
annoying
check
calls
and
things
like
that
.
But
he's
,
you
know
,
he's
very
.
Both
Garrett
and
Pablo
are
very
invested
in
,
you
know
,
creating
legitimate
AI
businesses
that
don't
.
It's
not
just
a
wrapper
that
you're
essentially
just
taking
ChatGPT
and
just
throwing
your
own
spin
on
it
Like
.
These
businesses
are
being
developed
for
the
long
Blythe Brumleve
1:01:21
run
.
But
I'm
not
going
to
talk
about
them
because
I
found
another
kind
of
really
cool
one
as
I
was
.
Blythe Brumleve
1:01:27
If
you
want
to
listen
to
those
interviews
,
I'll
link
it
in
the
show
notes
.
There's
a
full
discussion
on
that
,
but
there
and
preps
for
the
source
to
porch
segment
,
which
you
know
.
A
little
bit
of
a
spoiler
alert
,
I'm
covering
snacks
.
Grace Sharkey
1:01:45
Yeah
,
and
that's
all
of
the
notes
I
saw
for
it
too
.
Blythe Brumleve
1:01:46
So
it's
like
I'm
hungry
and
I
have
no
idea
what
she's
about
to
talk
about
.
Well
,
you're
about
to
be
much
more
hungry
.
So
there's
a
ton
of
innovation
that
has
gone
on
in
the
manufacturing
process
when
it
comes
to
snacks
.
So
I'll
get
into
that
a
little
bit
later
on
.
But
one
of
the
ways
that
companies
are
planning
their
manufacturing
and
digital
twin
technology
is
with
a
game
called
Factorio
,
and
it's
basically
a
factory
building
system
.
It
looks
like
a
little
mobile
game
,
yes
,
but
you're
building
factories
and
your
own
supply
chain
,
and
this
is
how
some
warehouses
,
some
manufacturers
,
are
testing
new
concepts
.
Blythe Brumleve
1:02:26
New
ideas
is
by
using
this
game
.
It
was
developed
in
,
I
think
,
2000
.
Hold
on
,
let
me
let
me
bring
up
my
notes
for
it
,
but
it
was
developed
in
the
spring
of
2012
.
So
I'm
going
to
play
a
little
video
here
for
a
second
and
I'm
going
to
do
some
talking
over
it
,
just
so
,
because
it's
just
like
a
game
advertisement
,
but
it's
very
much
is
like
Sims
based
level
here
.
Let
me
make
this
screen
a
little
bit
bigger
.
Actually
,
that's
not
what
I
wanted
to
do
.
There
we
go
Okay
,
full
size
,
so
I'm
going
to
play
I
wanted
to
do
there
we
go
Okay
,
full
size
.
So
I'm
going
to
play
this
video
and
I'll
talk
over
it
.
But
the
game
is
called
Factorio
.
It's
a
game
in
which
you
build
and
maintain
factories
.
You
will
be
mining
resources
.
Oh
Jesus
,
let
me
start
the
video
over
again
.
Now
we're
going
to
play
my
first
video
.
Oh
,
okay
,
okay
,
let's
start
this
over
all
right
back
tomorrow
is
a
game
in
which
you
build
.
Blythe Brumleve
1:03:26
Oh
,
my
god
hitting
production
and
fighting
enemies
.
Using
your
imagination
to
design
your
factory
,
combine
simple
elements
into
ingenious
structures
,
apply
management
skills
to
keep
it
working
and
protect
it
from
the
creatures
who
really
don't
like
you
.
The
game
is
very
stable
and
optimized
for
building
massive
factories
.
You
can
create
your
own
maps
,
write
mods
in
Lua
or
play
with
friends
via
multiplayer
.
So
it's
kind
of
like
a
Steam
game
.
You
can
also
buy
it
from
their
shop
on
Factoriocom
,
but
the
video
is
just
.
I
mean
,
it's
kind
of
incredible
.
There's
a
lot
of
moving
parts
.
Blythe Brumleve
1:04:05
It
looks
like
a
typical
sort
of
I
don't
know
one
of
those
like
League
of
Legends
type
games
that
you
see
major
manufacturers
,
major
shippers
that
are
using
this
game
to
create
a
digital
twin
of
their
manufacturing
facilities
in
order
to
see
if
they
can
make
snacks
faster
and
get
them
out
to
people
much
more
quickly
.
So
this
is
why
I
did
sort
of
you
know
,
the
last
minute
I
called
an
audible
on
this
one
.
Audible
on
this
one
.
Obviously
you
don't
have
to
deal
with
,
like
giant
cockroaches
or
you
know
,
any
kind
of
bugs
like
,
or
maybe
you
do
,
I
guess
,
depending
on
the
kind
of
snacks
and
the
kind
of
sanitary
conditions
within
your
facility
.
But
it's
just
a
really
cool
thought
process
to
know
that
I
could
use
a
game
like
this
and
build
up
my
own
infrastructure
and
my
own
factories
in
order
to
test
an
idea
,
and
I
just
I
think
it's
super
cool
.
They
even
have
drones
in
it
.
Look
at
there
.
Obviously
not
the
nice
drones
,
but
yeah
.
Grace Sharkey
1:05:08
I'm
on
their
website
now
and
I'm
like
Because
I
want
to
play
this
game
.
According
to
a
Reddit
user
,
no
other
game
in
the
history
of
gaming
Handles
the
logistics
side
of
management
simulators
so
perfectly
.
Wow
,
that's
crazy
.
Blythe Brumleve
1:05:23
Even
the
website
looks
like
it
was
built
in
the
nineties
.
Immediately
,
I
want
to
like
build
my
own
factory
because
of
this
,
but
it's
just
.
It's
really
,
really
cool
the
fact
that
what
did
they
say
?
Factora
was
in
development
in
the
spring
of
2012
to
the
beginning
of
2021
.
So
far
,
we
have
3.5
million
people
who
have
bought
the
game
,
and
that
is
an
insane
number
.
3.5
million
people
are
out
there
building
factories
.
So
if
you're
looking
for
staffing
solutions
for
the
warehouses
who
can't
find
people
to
work
at
their
facilities
,
maybe
just
purchase
this
off
,
zoom
Info
and
find
out
who's
been
playing
this
damn
game
and
then
hire
them
and
make
them
come
into
your
office
and
make
your
processes
much
more
efficient
.
Grace Sharkey
1:06:17
It's
really
cool
.
I
mean
,
yeah
,
I'm
just
like
looking
through
this
and
it's
really
cool
.
I
mean
,
uh
,
yeah
,
I'm
just
like
looking
through
this
and
it's
for
a
low
price
of
35
dollars
and
the
soundtrack
price
seven
bucks
.
Uh
,
no
,
it
is
really
cool
.
I
mean
it's
,
it's
interesting
like
it'd
be
cool
to
like
learn
,
like
who
has
you
know
maybe
learn
from
it
,
like
what
?
What
lessons
they've
learned
from
it
?
You
know
like
kind
of
like
the
after
effect
of
all
of
it
.
But
it's
interesting
like
.
Blythe Brumleve
1:06:49
This
was
Ryan
Harlan
,
who
is
the
Director
of
Business
Development
at
E-Tech
,
so
he
is
he
is
responsible
for
helping
.
You
know
,
other
warehouses
and
manufacturing
facilities
adopt
technology
.
You
know
that
change
management
that
we've
kind
of
been
talking
about
a
lot
in
this
episode
.
But
he
,
he
was
the
one
that
was
on
the
odd
lots
episode
,
which
I'll
get
to
later
on
,
but
he
was
saying
that
manufacturers
and
shippers
are
using
this
game
in
order
to
test
their
different
flavor
offerings
.
Grace Sharkey
1:07:21
So
when
I
get
to
the
stacks
part
,
I
I'll
talk
more
about
it
,
but
I
I
thought
that
that
was
,
um
,
just
such
a
cool
thing
that
that's
actually
being
used
as
a
digital
twin
no
,
that
is
really
cool
,
and
uh
,
yeah
,
I
can't
wait
to
get
to
that
part
of
it
too
,
because
I
think
grace
already
can't
wait
to
play
it
I'm
like
gonna
play
it
later
.
Blythe Brumleve
1:07:40
I
guarantee
it
looks
like
,
it's
like
I
was
gonna
say
you
can
buy
it
on
nintendo
switch
too
.
So
if
you
have
a
switch
,
you
can
get
it
for
their
that
platform
.
Um
,
but
steam
is
uh
,
playstation
,
I
believe
,
and
then
I'm
sure
maybe
they
have
some
kind
of
a
system
where
you
can
actually
if
I'm
on
the
website
right
now
,
I
can
give
you
all
the
answer
oh
,
a
PC
support
as
well
.
So
that's
cool
.
So
,
windows
,
mac
,
linux
,
yeah
,
so
you
can
either
get
it
on
a
Nintendo
switch
,
you
can
play
it
in
steam
,
or
you
can
play
it
on
your
desktop
device
,
which
is
super
cool
.
Grace Sharkey
1:08:14
So
yeah
,
so
I
need
to
be
out
for
for
Grace
and
Blythe's
factories
.
That
or
I'm
not
willing
to
send
it
again
.
Blythe Brumleve
1:08:22
Gather
AI
to
give
us
some
warehouse
robots
Right
,
so
crazy
Up
a
notch
,
then
we
can
.
We
can
sell
ad
space
on
our
,
our
factorial
supply
chains
.
Then
we
can
have
exclusive
deals
with
different
carriers
.
Grace Sharkey
1:08:38
That's
exactly
what
I
need
to
do
in
my
free
time
is
to
start
building
fake
factories
in
a
made
up
world
.
Oh
my
goodness
.
Blythe Brumleve
1:08:48
It's
not
made
well
,
technically
made
up
,
but
you
could
program
it
If
I
,
if
I'm
reading
the
documentation
right
,
you
could
program
it
with
your
own
sort
of
custom
maps
.
So
if
you
have
a
plot
of
land
that
you
were
looking
at
,
uh
,
you
know
,
maybe
develop
purchasing
and
you
know
building
a
facility
on
that
,
you
could
probably
map
it
into
how
close
I
am
to
the
interstate
,
uh
,
any
rail
lines
that
we
can
get
hooked
up
with
.
Girl
,
listen
,
the
wheels
are
turning
.
You
should
start
like
building
railroads
and
shit
oh
my
god
,
that's
so
funny
.
Grace Sharkey
1:09:17
I
need
to
get
the
sims
back
.
Oh
my
god
,
all
right
,
you
burn
your
warehouse
down
to
the
ground
.
Blythe Brumleve
1:09:23
Oh
man
yeah
,
that
that's
what
we
would
need
,
like
other
,
you
know
that's
my
problem
with
these
type
of
games
.
Grace Sharkey
1:09:30
Is
I
just
turning
to
?
I
get
like
a
terrible
god
complex
where
I'm
like
,
no
,
I'm
gonna
burn
this
whole
place
to
the
freaking
ground
.
So
I
probably
would
not
be
the
best
person
to
research
in
regards
to
yeah
,
don't
hire
Grace
as
a
plant
manager
.
Grace Sharkey
1:09:45
That's
for
sure
.
Her
warehouse
has
no
windows
,
no
ventilation
and
they're
only
moving
chemicals
in
and
out
of
that
place
.
It
doesn't
seem
like
that
.
Yeah
,
no
,
I
probably
wouldn't
be
the
best
person
to
watch
,
just
like
laughing
.
I
remember
having
like
Roller
Coaster
Tycoon
back
in
the
day
and
like
my
favorite
thing
was
that
I
would
have
no
trash
cans
,
so
just
like
people
would
be
puking
all
over
the
streets
.
It
was
like
huh
,
psychopath
.
Blythe Brumleve
1:10:12
Yeah
,
that's
right
.
Grace Sharkey
1:10:13
Yeah
,
that's
what
I
mean
,
god
.
Conflicts
would
come
in
so
fast
that
it
wouldn't
even
be
fun
anymore
.
We
learned
not
what
to
do
with
our
warehouse
because
of
your
factory
.
Blythe Brumleve
1:10:24
Yeah
,
I
mean
,
that
is
a
very
good
use
case
.
It
could
also
be
a
situation
where
maybe
they
have
like
the
data
of
everyone
who
had
created
something
in
there
of
like
who
not
to
hire
.
Grace Sharkey
1:10:35
We
learned
from
Grace's
warehouse
that
you
can't
have
too
many
drones
.
Blythe Brumleve
1:10:38
You
probably
need
different
,
too
many
drones
.
You
probably
need
different
types
of
drones
.
We
could
bring
in
Gather
AI
to
keep
track
of
our
inventory
,
but
then
we
would
need
to
bring
in
some
other
kind
of
drone
devices
to
just
protect
us
from
these
giant
bugs
and
these
little
slimy
creatures
that
are
also
shown
in
the
game
,
to
protect
us
.
Unless
Gather
AI
wants
to
have
another
revenue
stream
,
I
think
that
that
could
be
a
a
good
solution
that's
like
.
Grace Sharkey
1:11:03
It's
like
who's
watching
the
drones
?
Then
you
have
to
get
the
drones
to
watch
the
drones
,
I
mean
then
what
if
they
turn
on
you
?
Blythe Brumleve
1:11:09
then
it's
so
be
.
Be
nice
to
the
drones
,
much
very
similar
,
very
nice
to
like
chat
,
gpt
,
and
we
say
please
and
thank
you
.
Uh
,
maybe
we
should
have
that
same
mentality
when
it
comes
to
drones
as
well
.
Just
say
please
and
thank
you
,
and
then
,
when
the
apocalypse
eventually
happens
,
they'll
save
us
.
Grace Sharkey
1:11:27
I
love
that
All
right
.
Source
to
porch
.
Yes
,
do
you
want
me
to
go
first
or
do
you
want
to
continue
on
with
your
snacks
?
Blythe Brumleve
1:11:39
Well
,
I
guess
,
yeah
,
it's
very
,
very's
very
similar
to
the
topic
that
I
just
brought
up
,
because
I
found
out
about
this
company
,
because
I
was
doing
research
on
.
Then
I
have
a
Lay's
potato
chip
bag
that
is
red
,
hot
lobster
flavor
.
Grace Sharkey
1:12:07
This
is
very
good
,
by
the
way
.
Blythe Brumleve
1:12:09
So
this
is
a
Lay's
chip
variety
that
is
available
in
China
,
and
you
can
buy
different
Lay's
varieties
in
different
packs
depending
on
the
store
that
you're
buying
them
from
.
Yes
,
yes
,
so
it's
snack
time
on
the
podcast
.
So
this
isn't
just
affecting
Lay's
,
it's
affecting
Kit
Kats
,
it's
affecting
almonds
,
it's
affecting
,
like
,
popcorn
and
pretzels
.
There's
sort
of
a
what
Odd
Lots
called
it
,
the
golden
age
of
snacks
,
and
I'll
go
into
the
Odd
Lots
episode
in
just
a
Blythe Brumleve
1:12:43
second
.
But
you
might
have
been
wondering
well
,
where
did
these
sort
of
different
flavor
varieties
,
where
did
they
start
coming
from
?
Well
,
it
happens
when
the
US-based
companies
are
trying
to
expand
overseas
,
and
so
when
they're
trying
to
expand
overseas
,
they
just
kind
of
assume
that
the
most
popular
flavors
in
the
U
?
S
would
translate
to
other
countries
.
Not
the
case
at
all
.
So
you
have
to
develop
tape
.
Blythe Brumleve
1:13:07
This
is
very
similar
to
what
like
,
uh
,
like
McDonald's
or
KFC
.
Um
,
they
have
their
couple
staple
items
that
are
available
globally
,
but
they
tend
to
cater
the
menu
overall
to
the
country
that
they're
in
.
And
so
,
because
of
this
,
kit
Kat
was
well
,
I
guess
,
historically
it
really
started
with
soda
.
So
the
different
flavorings
of
soda
,
because
in
the
manufacturing
line
,
the
soda
can
just
be
a
situation
where
you
have
the
regular
flavoring
and
then
you
add
in
like
a
specialty
flavoring
at
the
end
.
So
Cherry
Coke
is
a
perfect
example
.
You're
going
to
have
your
regular
Coke
manufacturing
line
and
then
you're
going
to
have
a
little
bit
of
a
process
tweak
at
the
end
where
you
have
the
cherry
that's
added
in
to
give
you
Cherry
Coke
.
Blythe Brumleve
1:13:49
So
Kit
Kats
have
started
following
suit
.
Other
snack
brands
have
started
following
suit
,
and
so
when
they
debut
in
different
countries
,
they
have
all
of
these
different
flavors
,
which
is
just
incredible
to
see
.
Japanese
Kit
Kats
are
insane
.
They
have
300
flavors
available
of
Kit
Kats
.
That
is
absolutely
insane
.
And
so
reading
from
Wikipedia
here
says
Nestle
attributes
the
success
of
flavor
varieties
to
the
tradition
of
Amayage
.
Did
I
say
that
right
?
Yeah
,
uh
,
oh
my
gosh
,
oh
my
,
is
that
?
Grace Sharkey
1:14:25
oh
,
my
,
yeah
,
I
don't
know
,
I
have
to
see
the
word
oh
o-m-i-y-a-g-e
homage
.
Blythe Brumleve
1:14:32
That's
probably
.
That's
probably
right
,
that's
I've
actually
never
spelled
that
word
out
,
so
that
sounds
like
a
word
yeah
we're
learning
here
,
we're
learning
together
,
so
I'll
start
over
we're
learning
together
,
yeah
.
Nestle
attributes
the
success
what
?
Grace Sharkey
1:14:45
time
.
Is
it
right
now
?
Blythe Brumleve
1:14:48
All
right
.
Nestle
attributes
the
success
of
a
variety
of
flavors
to
the
tradition
of
homage
,
which
is
regional
specialties
that
are
brought
back
for
family
and
coworkers
from
trips
away
.
So
meaning
that
someone
goes
on
a
trip
out
of
town
,
they
bring
you
back
some
different
snacks
and
it's
supposed
to
be
like
a
sentimental
value
.
The
company
believes
that
the
limited
edition
seasonal
models
create
a
scarcity
and
rarity
of
value
for
their
customers
,
and
the
business
model
was
created
to
solve
the
problem
that
the
company
found
in
Japanese
convenience
stores
,
which
frequently
rotated
items
and
flavors
off
of
its
shelves
.
By
producing
smaller
runs
of
flavors
,
the
company
was
able
to
control
its
production
costs
and
was
also
economically
viable
in
Japan
,
because
there
is
no
initial
product
fee
for
listing
new
products
in
Japanese
convenience
stores
,
which
is
another
aspect
that
I
didn't
know
.
But
it
makes
sense
because
platforms
like
eBay
,
Etsy
,
Amazon
they
charge
you
a
listing
fee
to
put
a
product
on
their
platform
.
Blythe Brumleve
1:15:47
So
in
Japan
they
have
more
than
300
flavors
.
A
Redditor
actually
said
in
Japan
people
often
buy
Kit
Kats
to
encourage
people
who
are
taking
exams
,
interviewing
for
a
job
,
etc
.
That's
because
in
Japan
or
in
Japanese
,
the
name
sounds
vaguely
like
the
phrase
kitokatsu
,
meaning
you'll
definitely
win
.
Grace
used
to
live
in
Japan
.
For
folks
who
may
not
be
aware
,
so
that's
why
I'm
throwing
all
these
words
by
her
,
to
get
the
additional
verification
.
And
then
,
lastly
,
they
say
that
this
has
created
a
uniquely
huge
market
for
Japan
,
where
seasonal
flavors
and
local
specialties
are
often
very
important
,
and
these
factors
combine
to
make
a
huge
variety
of
Kit
Kats
.
And
they
also
want
to
cater
to
more
adult
tastes
.
So
I
thought
that
that
was
super
interesting
.
So
Kit
Kat
,
in
particular
Creamy
Kit
Kat
,
is
so
freaking
good
.
There's
like
matcha
flavors
.
Grace Sharkey
1:16:43
There's
all
these
different
I
mean
300
flavors
there's
so
matcha
flavors
,
there's
all
these
different
,
I
mean
300
flavors
.
Blythe Brumleve
1:16:47
There's
so
many
different
varieties
.
I'm
trying
to
see
if
I
can
bring
up
a
bigger
image
here
.
If
you're
looking
at
this
image
,
it's
an
entire
aisle
of
different
flavors
of
Kit
Kats
and
I
would
tell
you
the
flavors
if
I
knew
what
they
were
.
Grace Sharkey
1:16:59
I
think
I
see
a
sign
for
looks
like
wasabi
Yep
.
Grace Sharkey
1:17:03
Wasabi
,
I
think
that's
a
cherry
one
.
In
the
top
right
um
corner
,
the
like
pink
ones
.
Uh
,
have
you
ever
been
to
a
five
below
?
Yes
,
sometimes
you
can
find
them
in
five
below
,
oh
interesting
.
Yeah
,
I
just
recently
learned
about
five
below
which
,
five
Below
.
Which
big
mistake
,
huge
.
I
went
into
one
and
I
was
in
there
for
way
too
long
examining
everything
.
I
don't
know
who
waited
until
now
to
tell
me
about
Five
Below
.
But
yeah
,
there's
a
huge
snack
section
.
Sometimes
you
can
find
a
lot
of
these
too
.
Blythe Brumleve
1:17:44
Well
,
very
similar
to
kit
kat
is
also
what's
going
on
,
um
,
with
lace
chips
you
know
,
I
just
showed
the
bag
there
but
,
uh
,
very
similar
to
their
expansion
into
china
,
where
they
have
different
flavors
,
such
as
pickled
fish
,
to
the
italian
red
meat
.
Um
,
lays
makes
a
wide
range
of
chips
for
its
customers
in
china
,
which
have
also
,
you
know
,
sort
of
we've
started
seeing
them
in
other
you
you
know
,
online
shops
where
you
can
buy
them
.
Particularly
TikTok
is
where
I
have
seen
,
go
figure
,
where
I've
seen
a
lot
of
these
different
flavor
packs
and
you
can
just
get
a
variety
pack
and
they
ship
it
to
your
house
.
And
this
,
these
chips
,
I
mean
they're
not
exactly
like
the
cheapest
.
You're
not
going
to
,
you
know
,
if
you
just
want
regular
,
like
American
barbecue
chips
,
like
obviously
that
is
going
to
be
much
lower
of
a
price
compared
to
some
of
these
other
flavors
,
like
Lay's
roasted
garlic
oyster
,
spicy
crawfish
,
pickled
fish
,
fried
crab
.
It's
,
it's
a
lot
,
it's
,
it's
a
lot
of
different
flavors
.
Blythe Brumleve
1:18:49
It's
a
lot
.
It's
a
lot
of
different
flavors
.
There's
an
estimated
200
varieties
of
Lay's
chips
that
are
in
East
Asia
countries
,
so
it's
not
just
China
but
it's
also
Korea
as
well
,
and
they've
expanded
from
the
popularity
perspective
.
Then
there's
also
the
situation
where
there's
small
batch
creators
,
especially
locally
or
I
say
locally
,
but
stateside
that
are
creating
like
small
batch
popcorns
and
pretzels
,
freeze
dried
candy
,
things
like
that
that
I
purchased
a
lot
of
those
as
like
Christmas
gifts
and
they
went
over
really
well
because
you're
able
to
kind
of
like
share
your
Christmas
gift
with
other
people
,
and
so
I
thought
that
that
was
,
you
know
,
sort
of
a
fun
thing
to
do
around
Christmas
time
.
But
in
that
Odd
Lots
episode
he
was
talking
about
the
manufacturing
perspective
and
how
a
lot
of
this
is
really
due
to
the
tech
adoption
of
these
different
facilities
where
they
make
these
different
products
.
Where
it
says
we're
almost
at
a
golden
age
of
max
capacity
for
a
variety
of
snacks
.
So
we're
not
even
at
max
capacity
yet
.
Yet
is
what
Ryan
says
.
Blythe Brumleve
1:19:48
Ryan
Harlan
,
director
of
business
development
at
E-Tech
.
He
says
if
you're
buying
a
specialty
flavor
Lays
chips
it
likely
came
,
and
this
was
surprising
.
It
likely
came
from
a
factory
that's
two
hours
away
and
has
been
in
business
for
50
years
with
a
local
supply
chain
.
He
believes
it
started
with
soda
and
then
trickled
into
snacks
.
A
lot
of
the
processes
stay
the
same
but
you're
just
adding
in
that
flavor
as
an
extra
step
at
the
end
.
But
he
said
also
,
you
know
a
lot
of
the
R&D
,
research
and
development
is
using
the
digital
twins
,
like
the
factory
game
in
order
to
expedite
the
process
of
concept
to
store
.
Blythe Brumleve
1:20:23
He
said
that
this
also
helps
with
identifying
issues
in
the
production
line
.
Which
production
lines
especially
like
15
years
ago
for
a
lot
of
facilities
to
this
day
,
they
were
very
much
like
paper-based
,
the
human
capital
that
was
involved
with
checking
the
line
.
Now
it's
all
digital
where
they
can
fix
mistakes
and
get
products
out
faster
.
He
said
that
typically
production
plans
for
these
facilities
are
mapped
out
a
month
in
advance
,
but
with
the
newer
technology
a
plant
manager
might
walk
in
and
not
know
the
plan
for
that
day
until
he
gets
to
the
office
.
So
I
thought
that
that
was
super
interesting
.
He
doesn't
even
know
what
he's
producing
that
day
.
And
they
said
another
one
is
almonds
.
Blythe Brumleve
1:21:04
Almonds
is
another
snack
that
is
using
this
very
similar
process
and
because
of
the
technology
that
they
adopted
,
they're
also
able
to
clean
their
lines
much
more
efficiently
and
much
more
effectively
,
where
you
had
to
kind
of
do
trial
and
error
to
see
if
,
like
that
spicy
barbecue
almond
is
going
to
leave
a
residue
when
you're
making
your
blueberry
almonds
.
So
obviously
you
don't
want
that
.
So
these
digital
twin
technologies
,
in
addition
to
a
game
like
the
Factorio
,
which
is
what
we
just
talked
about
,
but
they
have
different
sensors
that
are
being
implemented
,
so
you
can
test
to
see
that
the
lines
are
clean
,
that
they
don't
have
any
sort
of
flavor
residue
,
and
so
you
can
just
get
those
products
out
much
more
quickly
.
But
isn't
that
crazy
that
you
can
just
walk
in
on
the
day
of
and
then
all
of
a
sudden
you
find
out
what
you're
,
what
you're
going
to
be
yeah
,
you
know
making
that
day
you
know
what
is
interesting
too
.
Grace Sharkey
1:21:57
On
that
residue
note
too
,
I
was
reading
the
other
day
like
um
a
lot
,
for
,
like
the
stickier
candies
,
the
mystery
flavors
are
the
residues
between
two
different
batches
oh
interesting
like
uh
,
this
,
the
,
the
one
I
think
they're
talking
about
was
like
the
,
uh
,
the
suckers
that
you
get
like
the
pink
and
the
stuff
,
right
,
dum-dums
,
like
.
Grace Sharkey
1:22:22
A
lot
of
times
the
mystery
flavor
ones
are
just
between
like
cherry
,
um
,
finish
batching
up
and
finishing
up
changing
into
like
raspberry
and
so
that
like
middle
ground
,
where
for
a
couple
batches
like
it
tastes
like
both
.
That's
why
you
can
never
like
guess
,
you're
like
oh
,
it
kind
of
tastes
like
these
two
things
.
It's
just
those
ones
and
it's
a
way
of
like
not
having
waste
.
Blythe Brumleve
1:22:44
That's
super
smart
what
a
way
to
,
like
you
know
,
trick
us
into
ones
.
And
it's
a
way
of
,
like
,
not
having
waste
.
That's
super
smart
.
What
a
way
to
,
like
you
know
,
trick
us
into
thinking
that
it's
like
a
specialty
flavor
.
Grace Sharkey
1:22:51
Yeah
,
because
you're
always
like
oh
my
God
,
it
tastes
like
this
,
or
kind
of
like
this
.
It's
like
nope
,
it's
just
a
waste
.
Thank
you
for
buying
.
Blythe Brumleve
1:22:59
That's
actually
really
relevant
to
this
next
point
that
Ryan
have
and
he
calls
it
the
power
of
gaining
1%
where
if
you
can
find
ways
all
across
your
business
and
all
across
your
facility
to
gain
even
1%
of
extra
productivity
,
then
that
has
massive
amounts
of
gains
on
your
bottom
line
,
on
your
revenue
.
Let's
see
what
else
was
really
noteworthy
.
Oh
,
based
on
the
selling
analytics
,
they
can
also
adjust
appropriately
depending
on
what
kind
of
flavors
have
staying
powers
versus
trying
new
varieties
of
flavors
.
There's
also
co-packers
and
white
label
opportunities
for
chips
as
well
.
So
if
you
have
a
crazy
idea
for
a
chip
,
then
you
could
sort
of
you
know
.
Blythe Brumleve
1:23:49
So
if
you
have
a
crazy
idea
,
for
a
chip
,
then
you
could
sort
of
hire
one
of
these
as
a
co-packer
to
make
your
chip
variety
for
you
.
Oreo
does
that
,
right
,
you
can
get
good
at
this
Oreo
sale
.
And
then
I'll
end
this
part
of
the
segment
with
.
He
said
that
companies
like
Nestle
which
is
this
is
sort
of
the
fascinating
cherry
on
top
is
companies
like
Nestle
think
that
this
model
of
novelty
is
the
future
,
as
they
combat
things
like
Ozempic
taking
over
where
people
are
eating
less
.
So
these
crazy
capitalistic
corporations
that
have
arguably
too
much
power
I
would
argue
that
Nestle
definitely
does
but
they're
looking
at
a
drug
like
ozempic
and
the
mass
adoption
of
it
and
they're
thinking
in
their
heads
like
,
oh
crap
,
people
are
going
to
be
eating
less
,
so
let's
create
a
way
that
we
can
make
novelty
around
a
particular
snack
to
get
them
to
keep
buying
it
for
sure
it's
like
maybe
I
won't
eat
a
whole
bag
of
Lay's
potato
chips
regular
,
but
I'll
definitely
eat
a
bunch
of
small
bags
of
the
crawfish
.
Grace Sharkey
1:24:49
But
I
mean
,
it's
true
,
right
.
It's
like
it's
that
I
think
that
novelty
experience
,
or
it's
like
I'll
enjoy
it
in
smaller
parts
of
partials
,
but
I'll
probably
pay
more
for
it
.
I
made
more
for
the
experience
and
so
higher
margins
.
Blythe Brumleve
1:25:03
You're
making
less
,
or
you're
making
less
products
but
you're
making
more
on
that
product
.
Grace Sharkey
1:25:08
Yeah
.
Blythe Brumleve
1:25:09
Another
aspect
of
this
,
the
evolution
of
snacks
is
sort
of
the
same
product
but
different
packaging
,
and
that's
popcorn
buckets
.
I
don't
know
if
you've
been
to
the
movies
recently
and
seen
the
massive
adoption
or
just
,
I
guess
,
guess
,
introduction
of
popcorn
buckets
to
the
movie
going
experience
.
Have
you
heard
of
this
?
Grace Sharkey
1:25:31
are
you
talking
about
like
the
like
specialty
ones
for
special
?
Yeah
,
like
like
the
beyonce
one
that
I
have
?
Blythe Brumleve
1:25:38
yes
,
well
,
you
are
a
product
of
,
uh
,
movie
theater
marketing
.
No
,
you
all
know
what
happened
to
movie
theaters
in
2020
,
where
they
,
you
know
,
obviously
had
all
of
their
revenue
gutted
.
You
know
,
a
lot
of
theaters
did
not
survive
,
um
,
so
when
people
started
coming
back
to
the
theaters
,
they
had
to
really
start
thinking
about
what
are
some
additional
ways
that
we
can
make
revenue
,
because
not
the
movie
going
experience
has
just
evolved
so
rapidly
.
The
d
Dune
one
is
a
perfect
example
.
That
one
got
sold
out
.
Yeah
,
um
,
I'm
sure
it
did
.
So
it's
uh
.
So
when
people
come
to
the
movies
,
they're
typically
coming
for
a
franchise
that
they're
really
passionate
about
,
yeah
,
and
so
when
they're
there
,
they're
thinking
of
these
ways
that
they
can
upsell
them
.
So
it
kind
of
started
with
the
different
uh
,
they
can
upsell
them
.
So
it
kind
of
started
with
the
different
themed
drinks
.
Like
,
some
theaters
sell
alcohol
now
I
think
a
lot
of
them
actually
do
but
they'll
have
,
like
a
themed
drink
based
on
the
big
movie
that
is
in
theaters
right
now
.
Blythe Brumleve
1:26:34
I
went
to
the
theaters
.
I
think
this
trend
really
started
within
the
last
two
years
,
because
I
can
vividly
remember
going
to
the
theater
and
seeing
,
like
one
bucket
that
you
could
buy
,
and
it
was
like
you
know
the
Indiana
Jones
release
or
like
a
Spider-Man
or
something
like
that
,
like
one
really
big
movie
,
one
of
the
,
the
Mario
movie
,
for
example
.
They
were
selling
the
you
know
the
,
the
blocks
that
you
did
the
power
up
blocks
.
That
was
a
brilliant
popcorn
bucket
I
actually
have
flowers
sitting
in
it
on
my
porch
right
now
and
so
that
was
just
kind
of
one
or
two
.
We
go
to
the
movies
pretty
regularly
and
the
last
movie
we
saw
was
in
December
.
We
didn't
go
see
another
movie
until
whenever
.
Grace Sharkey
1:27:16
Dune
came
out
.
Oh
,
okay
,
so
just
recently
.
So
when
?
Blythe Brumleve
1:27:19
Dune
came
out
,
so
a
few
months
had
passed
.
In
that
timeframe
frame
we
now
have
popcorn
buckets
for
damn
near
every
single
movie
,
because
amc
had
to
build
a
separate
section
of
the
concession
area
where
they
just
have
these
shelves
that
hold
about
12
popcorn
buckets
.
Now
it's
absolutely
I
mean
it's
just
insane
how
much
that
it's
blowing
up
you
can
still
buy
the
taylor
Swift
ones
,
and
mine
too
.
Oh
,
you
can
.
Blythe Brumleve
1:27:45
Oh
well
that's
interesting
because
they
it's
.
There's
actually
a
lot
of
production
hiccups
that
happen
with
the
popcorn
buckets
because
you
have
to
secure
the
licensing
deals
A
lot
of
times
that
you
so
you
secure
the
licensing
deal
but
you
don't
necessarily
secure
the
the
product
design
itself
.
So
there's
like
different
approval
levels
that
you
have
to
go
through
and
with
the
movies
kind
of
being
,
you
know
,
a
little
bit
of
a
a
toss-up
,
like
dune
barbie
,
like
these
types
of
movies
,
mario
,
you
know
they're
going
to
be
smashing
successes
.
So
it
makes
sense
for
a
theater
to
order
a
shit
ton
of
these
popcorn
buckets
,
but
for
some
of
these
other
movies
,
uh
,
they
have
no
idea
what
the
product
,
the
production
can
take
months
at
a
time
.
But
then
you
combine
that
with
the
fact
that
a
movie
only
stays
in
the
theater
for
about
two
months
.
So
if
you
have
,
like
an
unexpected
hit
where
somebody
wants
the
damn
popcorn
bucket
and
they
can't
get
access
to
it
,
it
makes
no
sense
to
order
more
because
the
movie
is
only
going
to
stay
in
the
theaters
for
a
couple
of
months
anyways
.
And
that
production
lead
time
you
need
about
,
you
know
,
at
least
a
couple
of
months
for
the
design
to
be
improved
and
then
six
months
from
a
production
standpoint
,
from
a
manufacturing
standpoint
,
delivery
,
all
that
stuff
.
Blythe Brumleve
1:29:00
So
there's
a
lot
of
really
just
I
mean
,
these
popcorn
buckets
.
$25
to
$50
is
the
selling
price
that
they
range
in
.
We
went
to
see
Indiana
Jones
,
the
Indiana
Five
,
and
we
went
on
release
night
and
that
popcorn
bucket
was
already
sold
out
,
and
so
certain
movies
that
you're
,
they're
kind
of
just
guessing
on
if
this
is
actually
going
to
be
something
that
you
know
.
Oh
well
,
hold
on
,
let
me
share
that
screen
again
If
this
is
going
to
be
something
that's
actually
going
to
be
worthwhile
for
the
theater
to
invest
in
.
And
so
there
was
this
whole
breakdown
a
few
months
ago
.
So
I
figured
that
this
was
a
really
good
sort
of
tie
in
with
the
snack
movement
.
And
if
you're
looking
on
the
screen
,
this
dune
popcorn
bucket
,
that's
the
one
that
,
like
everybody
,
just
clamored
for
.
Blythe Brumleve
1:29:48
And
this
is
a
type
of
popcorn
bucket
that
ends
up
,
you
know
,
on
eBay
immediately
after
there's
R2-D2
,
there's
Barbie
,
there's
Ghostbusters
,
and
they're
all
really
cool
ways
to
think
about
like
putting
popcorn
in
these
different
devices
.
I
personally
don't
put
the
popcorn
in
it
,
I
just
buy
it
and
keep
them
separate
so
you
don't
have
all
that
like
popcorn
residue
on
it
.
But
this
is
leading
to
a
massive
.
We
also
there's
a
war
hammer
here
.
It's
really
cool
.
We
have
one
of
those
too
.
That
was
actually
a
really
well
made
one
.
Grace Sharkey
1:30:17
I'm
surprised
you
don't
get
the
Disney
ones
.
Blythe Brumleve
1:30:21
There
haven't
actually
been
many
Disney
ones
that
that
I've
seen
,
not
the
park
one
.
You
know
what
I'm
talking
about
.
The
park
,
oh
I
have
.
Yeah
,
the
disney
popcorn
buckets
,
yes
,
um
,
those
.
I
have
been
guilty
of
getting
those
in
the
past
and
then
they
sit
in
a
corner
and
I
don't
do
anything
with
them
.
So
I've
told
myself
I'm
not
buying
popcorn
buckets
from
disney
anymore
.
Grace Sharkey
1:30:42
I've
now
shifted
that
purchasing
habit
to
um
I
feel
like
they
stole
that
,
that
stole
the
idea
from
that
right
.
Blythe Brumleve
1:30:49
It's
like
they're
probably
,
and
a
couple
,
uh
,
a
couple
notes
from
the
hollywood
reporter
article
,
because
it
said
minutes
after
the
first
trailer
of
his
superhero
pic
,
uh
,
deadpool
and
wolverine
dropped
during
the
super
bowl
,
ryan
reynolds
tweeted
about
popcorn
of
all
things
and
he
said
wait
until
you
see
the
deadpool
popcorn
bucket
.
And
no
doubt
he
was
responding
to
the
social
media
frenzy
over
a
new
dune
in
theater
sandworm
popcorn
container
that's
been
rifled
and
looks
it
looks
like
sex
toy
,
um
,
and
even
I
got
a
saturday
night
live
skit
.
But
it
adds
up
to
dollars
.
So
because
let's
talk
about
last
summer
,
amc
chief
Adam
Aaron
predicted
that
25,000
special
edition
Barbie
Corvettes
would
sell
out
by
the
end
of
opening
weekend
at
$35
a
pop
.
He
was
right
.
That
means
nearly
1
million
in
revenue
,
or
about
$875,000
.
So
that
is
just
.
It's
just
outstanding
that
or
I
don't
know
,
outstanding
or
outrageous
that
these
different
things
yeah
,
both
that
are
now
being
involved
with
movie
theater
experience
.
Grace Sharkey
1:32:02
Merch
,
merch
,
baby
.
I
think
that
will
be
like
our
generational
thing
is
like
just
merch
,
like
we
just
like
buy
things
that
no
one
really
needs
,
but
just
like
sits
,
sit
somewhere
.
It
looks
cool
,
right
,
it's
like
it's
the
happy
meals
,
you
know
,
we
just
we
gotta
have
some
little
toy
with
it
.
And
I
think
it's
cool
,
though
,
like
,
imagine
,
I
don't
see
any
fun
,
the
civil
war
they
didn't
have
a
popcorn
bucket
for
that
one
.
But
I
need
to
go
see
some
more
fun
movies
.
I
wanted
the
barbie
one
and
they
sold
out
of
that
.
I
had
a
finagle
to
get
the
beyonce
ones
,
aka
buy
it
out
of
state
.
So
it's
uh
,
uh
,
the
taylor
swift
one
and
I
think
the
beyonce
one
,
though
I
noticed
,
uh
,
I
don't
have
an
AMC
near
me
,
but
they're
finally
shown
what
was
it
?
Blythe Brumleve
1:32:46
what
was
the
Beyonce
one
?
Grace Sharkey
1:32:47
uh
.
So
when
the
movie
came
out
for
the
concert
it
was
like
,
uh
,
it's
like
a
silver
.
It's
like
a
silver
black
bucket
,
just
like
kind
of
cool
3D
with
the
horse
on
it
.
The
Taylor
Swift
one
is
kind
of
the
same
thing
like
you've
seen
,
like
the
.
It
looks
like
kind
of
some
of
the
merch
that
she
had
as
well
it
.
But
the
cup
is
like
strong
.
I
mean
we
talk
about
that
all
the
time
,
just
so
I
need
another
freaking
cup
in
my
house
.
No
,
I
saw
I
really
wanted
the
Barbie
one
,
especially
because
,
like
,
honestly
,
$35
?
I
mean
I
go
to
the
movies
pretty
much
like
every
other
weekend
.
To
be
honest
with
you
,
you
and
the
money
that
you
spend
on
popcorn
and
stuff
anyways
,
it's
like
might
as
well
throw
that
in
there
.
Blythe Brumleve
1:33:32
Especially
if
it's
one
of
these
movies
that
they
go
quick
and
you
could
just
flip
them
over
on
eBay
.
I
mean
,
we've
definitely
thought
about
doing
that
.
We
haven't
done
it
yet
because
there's
,
you
just
keep
putting
plants
in
them
.
It
sounds
like
,
well
,
yeah
,
well
,
definitely
with
the
Mario
one
.
Done
it
yet
because
there's
,
you
know
,
plants
in
them
.
It
sounds
like
,
well
,
yeah
,
well
,
definitely
with
the
mario
one
.
So
we
,
we
have
a
plant
in
that
one
and
I
specifically
picked
a
plant
that
kind
of
looked
like
the
fireball
.
Grace Sharkey
1:33:53
Uh
,
you
know
the
the
plant
that
is
the
fireball
in
mario
games
.
Blythe Brumleve
1:33:57
So
you
,
you
know
what
I'm
talking
about
.
So
it's
like
a
cactus
um
,
that's
green
,
and
then
it
has
the
red
top
,
and
so
that
it
looks
cool
in
that
bucket
that
is
cool
I
I
don't
know
what
I
would
do
with
the
rest
of
them
.
Blythe Brumleve
1:34:07
I
know
we
still
have
the
thor
one
,
but
it
kind
of
just
sits
off
to
the
side
as
like
decoration
.
Um
,
that
one
was
really
well
made
.
Um
,
and
I'm
trying
to
think
of
,
like
well
,
the
indiana
jones
one
just
comes
to
mind
,
because
it
was
the
hat
and
I
really
wanted
to
get
that
one
but
it
,
like
I
said
,
it
was
sold
out
.
Another
,
another
aspect
of
it
and
these
different
movies
also
have
different
merch
deals
depending
on
the
theater
that
they
work
with
.
So
AMC
might
have
one
type
,
cinemark
might
have
another
type
.
Blythe Brumleve
1:34:35
I've
noticed
the
last
time
I
was
at
a
Cinemark
they
have
the
cups
,
to
your
point
,
in
addition
to
the
popcorn
buckets
.
So
we're
probably
going
to
be
seeing
a
lot
more
of
drinks
and
cups
and
popcorn
buckets
for
a
it's
.
We're
probably
going
to
be
seeing
a
lot
more
of
,
you
know
,
drinks
and
cups
and
popcorn
buckets
for
a
variety
of
movies
.
But
there
is
some
production
issues
that
that
happen
with
it
.
Like
I
said
,
the
reordering
of
these
buckets
is
damn
near
impossible
because
of
the
lead
time
that
you
need
and
they're
having
to
make
these
decisions
18
months
ahead
of
a
film's
release
,
and
so
that's
a
lot
of
time
to
be
thinking
about
all
of
these
different
sort
of
marketing
efforts
that
you
can
make
.
But
if
it's
getting
people
to
the
theaters
and
it's
getting
them
to
spend
more
money
,
they're
capitalizing
on
fandom
and
I
think
that's
pretty
smart
.
Grace Sharkey
1:35:19
It
is
.
It's
funny
to
kind
of
think
about
the
fact
that
you're
working
on
a
movie
but
also
considering
the
popcorn
bucket
that
goes
with
it
as
production
goes
by
.
It's
awesome
.
I
love
that
.
I
need
to
go
see
some
more
happy-go-lucky
movies
,
because
all
the
horror
movies
I
see
just
aren't
coming
out
with
anything
special
for
me
.
Blythe Brumleve
1:35:40
See
,
I
don't
even
do
horror
movies
because
I
just
immediately
cry
.
So
I
just
don't
see
them
at
all
From
fear
I
just
burst
into
tears
.
I
don't
know
,
I
can't
explain
it
.
If
you
talk
about
like
ghosts
or
anything
like
that
,
or
if
I
talk
about
you
know
my
experience
with
ghosts
,
um
,
you
should
start
crying
like
super
haunted
things
.
It's
just
tears
,
just
start
.
Poor
,
I
don't
know
where
it
comes
from
like
are
you
sad
that
they're
dead
?
Blythe Brumleve
1:36:09
or
you're
just
like
no
,
I
just
I
think
I'm
just
scared
tears
.
Just
,
I
don't
watch
horror
movies
.
I
don't
watch
any
kind
of
like
um
slasher
films
or
anything
like
that
,
like
it
or
um
,
I
don't
know
any
of
like
the
poltergeist
type
,
poltergeist
and
it
.
What
year
is
it
?
Well
,
didn't
they
just
come
out
with
another
one
of
those
that
was
kind
of
based
on
I
don't
?
Grace Sharkey
1:36:34
know
,
not
poltergeist
.
They
do
have
an
it
that's
going
to
come
out
soon
.
It's
like
the
story
of
how
he
became
it
.
Yeah
,
that
should
be
fun
.
Yeah
,
you
can
tell
me
how
it
is
the
cindy
sweeney
immaculate
if
you
want
to
see
cindy
sweeney
as
a
nun
just
what
every
cindy
sweeney
fan
wants
is
to
see
her
completely
covered
that's
like
the
missed
opportunity
when
she
was
in
spider-man
.
Grace Sharkey
1:37:01
She
was
never
in
a
spider-man
suit
and
it's
like
wait
till
we
get
to
talk
about
the
deadpool
taylor
swift
movie
.
Right
,
that
were
uh
,
I
think
I
sent
over
,
did
I
?
I
think
I
sent
you
that
right
,
deadpool
taylor
swift
?
Yeah
,
uh
,
there's
talks
that
like
,
uh
,
taylor
swift
will
be
in
the
,
that
uh
will
be
in
the
next
deadpool
movie
with
um
,
why
?
Because
?
And
uh
,
what's
her
name
?
Blythe Brumleve
1:37:24
his
wife
is
gonna
be
like
uh
,
oh
,
blake
,
lively
,
yeah
,
oh
,
for
god's
sakes
,
that's
why
they
were
all
at
the
super
bowl
and
sporting
events
together
.
Jesus
,
yeah
,
yeah
,
yeah
,
that's
annoying
Blythe Brumleve
1:37:36
.
Grace Sharkey
1:37:36
I
swear
.
I
sent
you
that
instagram
reel
.
I'll
have
to
find
and
resend
it
to
you
.
We'll
talk
about
it
makes
I
mean
it
makes
sense
.
Blythe Brumleve
1:37:42
like
you
know
how
Taylor
does
,
the
marketing
makes
sense
months
later
.
Yeah
,
I'm
trying
to
remember
.
That's
why
that
was
your
friend
for
a
hot
second
,
because
she
put
you
in
a
movie
.
Grace Sharkey
1:37:53
I'm
trying
to
remember
who
they
said
she
was
going
to
be
playing
.
Blythe Brumleve
1:37:57
I
hope
they
kill
her
.
Grace Sharkey
1:37:58
Oh
,
it's
in
the
Deadpool
.
Blythe Brumleve
1:37:59
Wolverine
movie
.
Well
,
I
mean
it
is
coming
out
soon
.
So
it
makes
sense
,
because
both
Ryan
Reynolds
andugh
jackman
were
at
a
chief's
game
at
some
point
.
Grace Sharkey
1:38:08
Maybe
it
was
a
super
bowl
,
or
maybe
it
was
a
dazzler
that's
what
they
say
that
she's
gonna
end
up
being
this
dazzler
.
Blythe Brumleve
1:38:13
She's
actually
gonna
.
I
thought
you
know
,
maybe
like
a
cameo
.
A
cameo
is
fine
,
but
like
an
acting
role
no
yeah
,
no
mean
she's
an
actress
I
don't
know
.
Grace Sharkey
1:38:25
Tell
me
,
it's
not
like
Beyonce
was
nominated
for
an
Oscar
or
anything
.
Well
,
this
is
you
know
what
.
We're
back
on
topic
.
Back
on
topic
,
yeah
,
shout
out
to
Dead
Poets
Society
,
or
whatever
that
album
was
.
Dead
Poets
Society
,
or
whatever
that
album
was
.
Dead
Poets
Society
,
robert
Williams
.
Yeah
,
I
was
like
,
oh
,
I
think
that's
a
writing
movie
,
orchard
,
dead
Poets
Society
.
Blythe Brumleve
1:38:57
All
right
.
What
is
your
source
to
porch
?
I
see
that
you
.
Grace Sharkey
1:39:02
You
know
,
I
love
big
things
Well
,
real
quick
.
Blythe Brumleve
1:39:06
Oh
wait
,
real
quick
.
So
you
sent
me
some
timestamps
,
but
I
don't
have
a
link
.
Grace Sharkey
1:39:12
I
didn't
send
you
the
video
,
Don't
worry
.
Don't
worry
everyone
.
I
have
the
video
.
I'm
going
to
send
it
to
you
now
.
Hold
on
one
second
.
Blythe Brumleve
1:39:23
Thank
goodness
,
oh
,
send
it
to
me
in
the
chat
.
So
if
you
guys
want
to
,
yeah
,
I
guess
a
look
in
the
behind
the
scenes
of
how
this
show
is
.
Grace Sharkey
1:39:30
It
is
now
in
the
Google
Doc
.
It
is
in
the
Google
Doc
,
oh
good
,
so
I'll
give
you
some
background
on
this
.
Dirty
jobs
I
don't
know
if
you've
seen
the
show
before
.
I
love
Mike
Brown
,
who
doesn't
love
my
crown
.
He
was
uh
fixed
up
the
mackinac
bridge
the
other
day
and
he
said
I
gotta
go
keep
watching
this
.
And
then
he
took
his
turn
and
he
went
over
to
nasa
.
That's
it
.
Grace Sharkey
1:39:56
Listen
,
you
all
know
me
,
I
love
big
,
I
love
,
I
love
wondering
how
big
things
move
and
that's
why
I
love
flatbed
fray
,
I
love
open
deck
fray
.
I
like
to
see
,
I
want
to
see
move
that
large
item
from
there
and
I
want
to
see
how
I
got
there
.
And
so
,
uh
,
micro
went
to
,
was
at
nasa
and
,
uh
,
he
was
cleaning
up
this
,
this
trailer
you
could
call
what's
actually
called
a
transport
crawler
,
and
there's
two
of
them
.
I
believe
I
think
there's
been
three
in
history
,
but
there's
two
of
them
that
nasa
has
built
.
So
,
long
story
short
,
how
they
move
the
um
rocket
ships
right
,
the
what
we
send
to
space
spaceships
,
et
cetera
,
as
they
move
them
on
the
like
lift
off
platforms
on
a
giant
,
what
they
call
crawler
.
Now
,
to
give
you
a
little
bit
of
kind
of
background
,
well
,
you
know
we'll
start
off
with
this
first
clip
,
so
I
think
the
minute
17
mark
56
minutes
.
It's
going
to
talk
to
you
exactly
about
how
big
this
thing
is
and
tonnage
,
weight
.
It's
literally
one
of
the
largest
moving
objects
in
the
world
.
So
go
ahead
and
click
that
,
blythe
,
we'll
watch
this
first
and
get
into
it
.
So
they're
huge
.
Grace Sharkey
1:42:04
If
you
can't
,
if
you
aren't
watching
this
,
this
I
mean
hopefully
a
quarter
of
the
eiffel
tower
,
like
makes
sense
to
you
and
they're
.
They're
basically
giant
platforms
and
what's
really
interesting
about
them
,
too
,
is
like
these
things
are
the
reason
that
micro
was
is
checking
them
out
is
because
they
use
so
much
oil
in
order
to
move
,
because
,
like
,
these
things
can't
shut
down
,
so
they
like
over
lubricate
them
to
make
sure
that
during
their
process
of
rolling
which
I
wanted
to
figure
out
,
top
speeds
,
they
move
this
top
speed
0.83
miles
per
hour
,
so
to
move
.
I
think
it's
like
4.2
miles
from
where
they
put
this
platform
and
the
spaceship
standing
up
straight
if
you
didn't
watch
the
video
onto
this
crawler
to
where
it
needs
to
go
for
liftoff
.
It's
4.2
miles
,
so
it
takes
somewhere
between
four
to
six
hours
to
move
this
.
Again
just
a
couple
of
miles
down
the
road
,
the
road
itself
,
and
they'll
get
into
the
layers
of
it
is
like
mostly
made
it
.
They
couldn't
use
concrete
because
it
would
get
destroyed
,
so
they
have
to
use
they
they'll
talk
about
in
a
second
,
the
next
video
.
But
,
um
,
they
down
to
like
a
certain
point
into
the
ground
.
It's
all
natural
stone
.
It's
the
only
thing
that
can
actually
like
with
tame
the
,
the
weight
of
everything
,
without
being
completely
destroyed
on
the
way
there
.
Um
,
it
can't
run
on
concrete
at
all
,
it
can't
move
,
it
can't
turn
more
than
six
degrees
at
a
time
.
Uh
,
yeah
,
it's
,
it's
humongous
.
And
play
the
second
video
because
it
gets
into
like
kind
of
just
like
the
strength
of
these
things
and
like
how
it
grinds
the
ground
into
like
straight
up
dust
.
But
it's
just
,
it's
fascinating
to
watch
and
it
makes
me
want
to
go
like
just
watch
these
things
move
,
cause
it's
,
it's
incredible
.
And
again
,
there's
only
two
of
them
and
they
are
both
just
NASA
owns
both
of
them
so
big
.
Look
how
big
.
Look
at
that
person
down
there
.
That's
nuts
.
Thank
you
,
um
,
um
,
thank
you
,
um
.
Okay
,
this
is
crazy
,
isn't
that
crazy
?
Now
,
I
think
they
come
out
to
about
14
million
dollars
each
,
which
it
seems
like
a
lot
,
but
again
,
they
.
They've
only
made
two
of
them
.
They've
been
in
use
since
.
Grace Sharkey
1:46:57
Um
,
I
want
to
say
a
couple
of
like
,
uh
,
I
want
to
say
maybe
like
20
or
30
years
ago
,
before
I
think
they
moved
piece
by
piece
,
but
this
was
a
safer
way
to
move
them
moving
forward
.
So
they're
being
used
.
They
aren't
used
for
any
other
reason
and
just
to
kind
of
give
you
the
micro
job
of
it
all
,
like
I
said
,
they
have
to
be
super
lubricated
because
if
they
were
to
break
down
at
all
during
that
transit
,
there
would
be
like
literally
nothing
that
could
save
the
day
.
I
mean
,
what
are
you
going
to
do
?
Transfer
it
onto
a
different
truck
so
they
over
lube
it
and
then
at
the
end
,
someone
,
a
number
of
three
or
four
people
their
job
,
only
job
is
to
go
through
and
they
have
to
.
I'm
talking
.
Grace Sharkey
1:47:45
I
want
to
say
it
was
like
20
buckets
of
grease
.
They
just
go
and
they
scrape
off
all
of
this
grease
.
And
that's
what
,
like
Mike
Rowe's
job
was
for
the
day
was
getting
underneath
those
crawlers
,
underneath
those
I
think
he
said
it
was
like
25
ton
,
like
meal
things
and
actually
scooping
that
out
so
it
could
go
the
next
time
.
And
yeah
,
it's
crazy
.
I
mean
,
go
check
out
videos
of
it
.
They're
huge
and
again
,
the
like
largest
,
I
said
I
think
they
said
like
type
I
can't
remember
the
type
of
word
they
use
like
largest
drivable
something
out
there
.
But
I
just
think
it's
interesting
because
when
I
saw
that
I
was
like
why
?
Like
what
are
they
using
it
for
?
But
it
makes
sense
,
it's
,
it's
the
safest
way
.
If
you
watch
the
video
,
they
literally
move
it
from
that
building
,
which
is
like
talk
about
the
tallest
dock
in
the
world
,
right
?
Blythe Brumleve
1:48:38
like
,
and
then
huge
building
.
I
mean
just
the
overall
facility
is
is
massive
.
I
mean
we're
talking
about
that
giant
building
to
store
the
rockets
.
But
then
in
addition
,
if
I'm
looking
at
this
picture
correctly
,
I
mean
this
is
just
one
shot
of
it
,
but
there's
four
different
buildings
on
the
right-hand
side
.
There's
one
,
two
,
three
,
four
,
five
,
six
buildings
on
the
left-hand
side
of
it
,
and
that's
in
addition
to
the
rest
of
the
grounds
.
Have
you
ever
seen
a
shuttle
launch
?
No
,
it's
incredible
.
Grace Sharkey
1:49:13
Is
it
cool
?
And
it's
really
,
and
this
looks
like
it's
in
Florida
.
Blythe Brumleve
1:49:14
I'm
looking
at
like
the
water
and
a
little
vegetation
around
,
but
it
is
.
If
you've
never
had
a
chance
,
I
highly
highly
recommend
it
.
It
is
just
awe-inspiring
.
It's
one
of
those
things
where
you
know
as
soon
as
the
launch
happens
,
you
don't
hear
anything
until
like
a
few
seconds
later
and
then
the
sound
waves
start
hitting
you
and
so
it's
really
cool
to
see
the
rocket
like
halfway
up
in
the
air
and
you're
not
hearing
anything
until
the
sound
waves
actually
get
to
you
,
which
is
awesome
,
and
I
thought
that
you
know
what
we
saw
was
massive
,
but
this
whole
facility
,
the
infrastructure
to
support
that
,
is
just
infinitely
more
massive
.
Grace Sharkey
1:49:55
Yeah
,
so
crazy
.
So
hey
,
there
are
big
vehicles
out
there
.
Space
is
cool
.
Yeah
,
it
is
cool
.
This
is
on
the
ground
.
Blythe Brumleve
1:50:04
This
isn't
even
space
,
yeah
,
but
I
also
wonder
,
like
as
I
was
watching
that
,
I
was
like
,
well
is
cool
.
Yeah
,
it
is
cool
,
this
is
on
the
ground
.
This
isn't
even
space
.
Yeah
,
this
is
.
But
I
also
wonder
,
like
as
I
was
watching
that
,
I
was
like
,
well
,
how
?
Because
you
know
how
you
see
the
spaceship
on
top
of
like
airplanes
.
Yeah
,
I
wonder
if
.
Grace Sharkey
1:50:16
But
that's
on
re-entry
,
I
believe
well
,
yeah
,
I'm
like
uh
,
because
you
you
probably
have
seen
the
video
of
the
one
like
going
through
la
,
that
was
like
on
the
way
to
a
museum
,
like
that
was
like
,
oh
,
okay
yeah
,
where
this
one
has
like
the
whole
,
like
uh
,
uh
,
lift
off
that
tank
,
but
like
the
,
the
rocket
part
that's
actually
propelling
it
up
there
.
Grace Sharkey
1:50:40
But
it
does
make
you
think
,
like
I
mean
,
it's
something
that
I
think
the
guy
might
get
into
later
in
the
video
,
but
now
with
someone
like
like
elon
musk
,
right
,
who
can
figure
it
out
,
a
way
to
actually
have
it
come
back
and
land
like
in
specific
spots
,
like
does
that
eliminate
it
?
I
don't
think
so
,
but
it
like
does
it
?
Yeah
,
how
exactly
are
you
moving
that
back
to
the
facility
?
Uh
,
would
be
interesting
to
figure
out
,
right
?
Blythe Brumleve
1:51:06
yeah
that's
super
cool
.
Yeah
,
good
job
,
good
one
.
Yeah
,
thanks
,
micro
.
Grace Sharkey
1:51:11
Yeah
,
thank
you
for
I
think
it's
interesting
like
even
though
just
the
road
part
is
interesting
,
right
like
nine
meters
,
they
have
to
dig
nine
meters
into
the
ground
and
just
lay
all
and
the
micro
or
the
dirty
jobs
episode
,
like
it's
just
like
natural
rock
,
like
kind
of
like
if
you're
walking
on
a
rock
like
a
rocky
beach
,
um
,
but
yeah
,
just
like
,
right
,
like
they
said
,
grinds
it
immediately
into
you
.
Just
assume
like
you
could
build
any
row
,
but
they're
right
,
like
the
amount
of
weight
that
it's
moving
.
Blythe Brumleve
1:51:44
It
would
just
like
especially
in
florida
,
like
sink
into
the
swampland
,
like
what
were
y'all
thinking
,
building
it
there
exactly
hurricanes
,
and
what
are
y'all
thinking
?
And
the
other
one
is
in
texas
,
like
yeah
,
exactly
.
Grace Sharkey
1:52:02
So
it's
like
,
wow
,
you
could
,
even
I
just
think
that
stuff
.
So
I'm
like
I'm
not
smart
enough
to
be
an
engineer
.
But
imagine
like
you're
considering
building
this
and
then
some
guy
comes
and
ruins
your
day
and
he's
like
well
,
does
the
road
even
.
Blythe Brumleve
1:52:15
You're
like
the
wrong
guy
,
like
it
always
comes
back
to
transportation
,
exactly
.
All
right
.
Well
,
we
have
been
recording
for
a
long
time
,
we've
been
talking
for
a
long
time
.
My
ears
are
hurting
at
this
moment
from
the
headphones
being
in
for
too
long
,
but
that
about
does
it
for
us
.
Grace Sharkey
1:52:40
Hopefully
.
Blythe Brumleve
1:52:42
Thank
you
for
listening
if
you're
still
listening
to
a
two-hour
podcast
but
they
are
this
long
because
we
have
a
lot
of
things
to
talk
about
and
a
lot
of
cool
and
interesting
and
sometimes
frustrating
things
are
going
on
in
the
world
of
logistics
.
So
that's
why
I'm
thankful
to
have
this
show
and
to
be
able
to
host
this
series
with
you
Now
,
grace
,
as
we
sort
of
round
this
out
.
Any
cool
stories
you're
working
on
Anything
you
want
me
to
send
people
to
.
Any
cool
stories
you're
working
on
anything
you
want
me
to
send
people
to
.
What
do
you
got
going
on
?
Grace Sharkey
1:53:11
Well
,
I
will
say
,
I
think
,
one
of
the
biggest
things
for
this
industry
that's
coming
up
,
that
you're
going
to
have
to
go
to
live
,
to
really
truly
believe
and
understand
and
watch
,
as
we
have
our
future
supply
chain
event
coming
up
in
june
june
4th
to
the
5th
in
atlanta
,
which
,
by
the
way
,
atlanta
,
let's
go
.
Grace Sharkey
1:53:30
It's
gonna
be
a
great
time
Grace Sharkey
1:53:31
.
But
for
the
first
time
ever
,
I
know
,
we've
historically
had
issues
,
you
know
,
between
the
two
greatest
data
house
providers
out
there
,
and
we
got
zach
strickland
we
call
over
here
the
Sultan
of
Sonar
going
off
against
Ken
over
at
DAT
.
You
never
thought
you'd
see
it
,
but
it's
happening
.
Okay
,
this
is
might
as
well
.
What
is
UFC
?
Who
is
what
?
Is
it
?
Jake
?
What's
his
name
?
Who
are
those
people
?
Because
this
is
the
biggest
showdown
ever
.
We
,
of
course
,
will
have
live
at
the
Future
of
Supply
Chain
,
the
greatest
debate
of
all
time
on
the
market
.
Where
is
it
going
?
When
is
it
coming
back
?
Because
you
know
DAT
is
always
wrong
Because
their
data
isn't
as
good
as
ours
.
I'm
just
saying
,
I'm
just
putting
it
out
there
.
I
did
,
I
kind
of
went
to
Ohio
State
University
,
which
sucks
too
,
so
we'll
with
that
out
there
.
Boo
Buckeyes
.
So
that
fact
,
if
you
want
to
see
the
greatest
debate
you've
ever
seen
,
you're
going
to
want
to
watch
Zach
Strickland
,
who
is
.
Blythe Brumleve
1:54:36
I
really
love
that
they're
doing
this
.
Grace Sharkey
1:54:38
Me
too
.
I
never
thought
I'd
see
the
day
.
I
never
thought
.
If
you
really
are
about
this
industry
,
you
are
flabbergasted
right
now
.
So
head
over
to
https://live
.
freightwaves
.
com/
.
Also
,
at
this
wonderful
event
,
your
girl
,
grace
Sharkey
,
and
also
my
sidekick
of
all
time
,
thomas
Watson
,
and
I
will
be
leading
FreightWaves
Now
in
the
morning
,
at
the
event
,
both
mornings
,
in
the
morning
,
at
the
event
,
both
mornings
.
So
we'll
have
a
nice
little
comedic
relief
as
you
walk
into
the
future
supply
chain
as
well
.
We'll
be
doing
the
stock
out
live
for
the
first
time
in
Atlanta
too
.
So
I'm
excited
.
Grace Sharkey
1:55:17
It's
going
to
be
a
good
time
.
We've
got
some
really
great
speakers
.
Ryan
Peterson
will
be
there
.
If
you've
seen
him
at
Manifest
,
the
man
can
put
on
a
show
.
So
we've
got
a
lot
of
really
great
things
happening
.
So
go
check
that
out
.
https://live
.
freightwaves
.
com/
.
We
also
have
some
wonderful
virtual
free
events
coming
up
too
.
Check
me
out
on
the
radio
.
Grace Sharkey
1:55:37
Also
,
I'm
going
to
be
on
the
road
as
well
.
Anyone
who's
Uber
Freight
has
a
carrier
event
that's
coming
up
in
May
,
about
halfway
through
May
.
If
you're
going
to
that
,
I'll
be
there
too
.
Sam
Sara's
event
in
June
I'll
be
there
as
well
,
doing
some
man
on
the
street
work
.
Yeah
,
I'll
be
traveling
to
some
more
exclusive
stuff
.
You
guys
can
come
by
me
exclusively
at
places
.
So
I'm
going
to
be
on
the
road
this
summer
,
so
that's
going
to
be
fun
.
But
I'm
really
excited
for
this
not
only
because
I
think
this
debate
is
going
to
come
by
me
exclusively
at
places
.
So
I'm
going
to
be
on
the
road
this
summer
,
so
that's
going
to
be
fun
.
But
I'm
really
excited
for
this
not
only
because
I
think
this
debate
is
going
to
be
so
sick
.
I
mean
,
listen
,
if
you
know
Zach
Strickland
,
like
the
guy
never
wants
to
lose
,
and
so
from
afar
he
might
seem
timid
and
quiet
,
but
no
,
not
when
it
comes
to
data
,
not
when
it
comes
to
data
,
not
when
it
comes
to
data
.
So
,
uh
,
it's
gonna
be
really
exciting
.
Grace Sharkey
1:56:28
Uh
,
also
,
if
you
join
the
stockout
community
.
So
if
you
head
to
freewayscom
,
click
on
newsletters
at
the
top
of
the
page
,
uh
,
click
on
the
stockout
,
join
that
you'll
get
a
discount
code
on
your
first
uh
newsletter
,
which
goes
up
every
thursday
.
Uh
,
which
will
,
of
course
,
give
you
a
discount
for
the
atlanta
event
too
.
So
there's
a
nice
little
check
there
.
So
a
couple
ways
you
can
have
some
fun
with
us
.
But
yeah
,
I
got
all
that
going
on
,
of
course
,
uh
,
the
wonderful
radio
show
we
have
coming
up
.
Uh
,
you
can
check
those
out
on
demand
if
you
have
a
serious
app
,
um
,
or
you
listen
to
the
radio
as
well
.
And
uh
,
of
course
,
the
stock
.
I'm
trying
to
think
what
else
do
I
do
for
a
lot
of
stuff
you
do
a
lot
of
stuff
.
Blythe Brumleve
1:57:10
One
thing
you're
not
doing
,
though
you're
not
coming
on
.
Apparently
you're
not
coming
to
TMSA
Elevate
100
year
anniversary
.
That's
right
after
the
FreightWaves
Future
of
Supply
Chain
event
.
It's
happening
June
9th
to
the
11th
,
so
I
had
to
get
that
little
plug
in
there
as
we're
talking
about
conference
season
.
I'm
going
to
,
I'm
going
to
give
a
shout
out
where
it's
happening
in
new
Orleans
.
So
we're
going
to
do
port
tours
,
we're
going
to
do
ghost
tours
.
That's
right
up
your
alley
.
Hopefully
I
don't
cry
on
it
,
but
yeah
.
Grace Sharkey
1:57:39
Are
you
going
to
go
to
what's
her
name's
house
?
Who's
the
crazy
like
witch
lady
out
there
to
cry
like
we're
gonna
have
to
actually
I'm
gonna
do
some
research
on
this
too
.
Blythe Brumleve
1:57:57
You
might
see
me
there
,
you
should
.
You
should
definitely
come
.
It's
for
freight
marketing
sales
professionals
.
Um
,
we
got
.
Cassandra
gaines
is
going
to
be
coming
in
and
doing
a
talk
there
,
obviously
,
on
fraud
,
tons
of
speaker
announcements
,
all
that
stuff
.
If
you
do
register
,
I'll
put
a
link
to
register
in
the
comments
.
But
if
you
register
and
use
my
code
,
then
I
get
credit
for
it
and
that
that
helps
pay
for
my
ticket
to
go
to
TMSA
,
because
even
though
I'm
a
board
member
,
I
still
have
to
pay
to
go
.
Unless
you
know
,
we
have
a
handful
of
people
that
buy
a
ticket
from
me
.
Then
I
get
in
.
I
love
that
.
Grace Sharkey
1:58:27
We're
just
out
here
dealing
codes
,
take
our
stuff
.
Blythe Brumleve
1:58:30
Listen
,
it's
tough
out
here
in
this
economy
.
Grace Sharkey
1:58:32
It's
tough
out
here
on
these
streets
.
We
told
you
we
want
to
get
this
economy
turning
around
.
We
need
some
.
Use
those
codes
.
People
spend
that
money
.
Blythe Brumleve
1:58:41
I
love
how
,
when
you
get
really
passionate
about
something
,
you
grab
the
mic
.
Is
it
Beyonce
and
discount
codes
?
That's
your
mic
grab
moments
in
this
episode
.
Are
you
trying
to
fight
DAT
?
It's
all
good
stuff
.
It's
a
summer
of
fun
events
coming
up
,
so
hopefully
we
will
see
you
guys
in
person
soon
,
but
if
not
,
be
sure
to
stay
subscribed
to
the
podcast
,
all
the
good
things
.
Blythe Brumleve
1:59:07
Stay
up
to
date
on
Grace's
writings
and
her
appearances
on
the
in
hosting
the
stock
out
.
But
until
then
,
this
does
it
for
this
week's
episode
or
this
month's
episode
of
Freight
Friends
.
I
guess
you
know
.
Check
out
the
link
or
the
links
in
the
show
notes
for
anything
that
we
talked
about
that
you
may
have
just
been
listening
to
and
you
want
to
actually
watch
.
We
will
have
all
of
those
in
the
show
notes
as
well
,
and
for
more
content
you
can
head
over
to
Grace's
link
in
the
show
notes
as
well
,
and
also
to
Everything
is
Logistics
.
But
yeah
,
that
does
it
.
My
ears
hurt
.
I
need
to
take
these
headphones
out
of
my
ears
.
Yeah
,
same
here
.
I
hope
you
enjoyed
this
episode
of
everything
is
logistics
,
a
podcast
for
the
thinkers
in
freight
,
telling
the
stories
behind
how
your
favorite
stuff
and
people
get
from
point
A
to
B
subscribe
to
the
show
,
sign
up
for
our
newsletter
and
follow
our
socials
over
at
everything
is
logisticscom
.
Blythe Brumleve
2:00:02
And
in
addition
to
the
podcast
,
I
also
wanted
to
let
y'all
know
about
another
company
I
operate
and
that's
digital
dispatch
,
where
we
help
you
build
a
better
website
.
Blythe Brumleve
2:00:11
Now
,
a
lot
of
the
times
,
we
hand
this
task
of
building
a
new
website
or
refreshing
a
current
one
off
to
a
coworker's
child
,
a
neighbor
down
the
street
or
a
stranger
around
the
world
,
where
you
probably
spend
more
time
explaining
the
freight
industry
than
it
takes
to
actually
build
the
dang
website
.
Blythe Brumleve
2:00:27
Well
,
that
doesn't
happen
at
Digital
Dispatch
.
We've
been
building
online
since
2009
,
but
we're
also
early
adopters
of
AI
automation
and
other
website
tactics
that
help
your
company
to
be
a
central
place
to
pull
in
all
of
your
social
media
posts
,
recruit
new
employees
and
give
potential
customers
a
glimpse
into
how
you
operate
your
business
.
Our
new
website
builds
start
as
low
as
$1,500
,
along
with
ongoing
website
management
,
maintenance
and
updates
starting
at
$90
a
month
,
plus
some
bonus
,
freight
marketing
and
sales
content
similar
to
what
you
hear
on
the
podcast
.
You
can
watch
a
quick
explainer
video
over
on
digitaldispatchio
.
Just
check
out
the
pricing
page
once
you
arrive
and
you
can
see
how
we
can
build
your
digital
ecosystem
on
a
strong
foundation
.
Until
then
,
I
hope
you
enjoyed
this
episode
.
I'll
see
you
all
real
soon
and
go
Jags
you
.
