From Yes Man to Strategic Seller – Embracing Chris Voss’s Approach

Blythe Brumleve

May 7, 2024

What book has made the most impact on your sales and marketing strategy? Jake Battles of REPOWR says it’s Chris Voss’ “Never Split the Difference” because it discussed how prioritizing solutions to immediate problems while transparently communicating limitations has proved invaluable in sales interactions.

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About the Author

Blythe Brumleve
Blythe Brumleve
Creative entrepreneur in freight. Founder of Digital Dispatch and host of Everything is Logistics. Co-Founder at Jax Podcasters Unite. Board member of Transportation Marketing and Sales Association. Freightwaves on-air personality. Annoying Jaguars fan.

To read more about Blythe, check out her full bio here.