More than half of all Google searches end without a click.
Millennials and Gen-Z are using TikTok to search instead of a big search engine.
And these trends were happening long before the mass adoption of AI.
Couple that with the extreme popularity of ChatGPT, which has been the fastest company to hit 100 million users in our history, and Google has been brought kicking and screaming into the AI arms race with their new Generative Search product.
This is just one of the many ways the attention economy is evolving, and in this episode, I’m breaking down what creators can do to evolve with it.
Full newsletter about this episode with referenced links: https://www.linkedin.com/pulse/death-legacy-media-what-creators-can-learn-from-blythe-brumleve/?trackingId=tWTANv6zREya2qUmZNkgQA%3D%3D
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Everything is Logistics is a podcast for the thinkers in freight. Hosted by Blythe Brumleve, she started the pod for her business, Digital Dispatch, where she helps freight companies get online and grow. Follow the show as we give one-person marketing team strategy and tell the stories of how your favorite stuff (and people!) make it from point A to B.
Digital Dispatch website→ https://digitaldispatch.io
Follow the Podcast→ https://digitaldispatch.buzzsprout.com/
Blythe’s LinkedIn→ https://www.linkedin.com/in/blythebrum/
Everything is Logistics website→ https://everythingislogistics.com/
Everything is Logistics newsletter→ https://digitaldispatch.io/content-fo…
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