Using client language is crucial for effective communication and engagement, improving understanding and rapport. Utilizing tools like the lingo library and AI note-taking facilitates tailored messaging across platforms like social media, email, and websites, enhancing resonance with the target audience.

About the Author

Blythe Brumleve
Blythe Brumleve
Creative entrepreneur in freight. Founder of Digital Dispatch and host of Everything is Logistics. Co-Founder at Jax Podcasters Unite. Board member of Transportation Marketing and Sales Association. Freightwaves on-air personality. Annoying Jaguars fan.

To read more about Blythe, check out her full bio here.