This episode features a discussion between Blythe and Holly LaBoda from “Logistics Luminaries Live!” focusing on leveling up freight sales strategy. Topics include bridging the gap between marketing and sales, leveraging content creation for customer engagement, the power of storytelling, and using AI tools to enhance sales processes. This episode provides valuable takeaways for logistics professionals seeking to improve their sales approach, align marketing efforts, and effectively connect with customers.
LINKS:
Holly’s LinkedIn: https://www.linkedin.com/in/hollylaboda/
Logistics Luminaries, Live! with Blythe Brumleve: https://logisticssalesacademy.thinkific.com/courses/logistics-luminaries-live-with-blythe-brumleve
Luminaries Consulting’s website: https://www.luminariesconsulting.com/
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Everything is Logistics is a podcast for the thinkers in freight. Hosted by Blythe Brumleve, she started the pod for her business, Digital Dispatch, where she helps freight companies get online and grow. Follow the show as we give one-person marketing team strategy from in the trenches and tell the stories of how your favorite stuff (and people!) make it from point A to B.
Everything is Logistics is sponsored by SPI Logistics—the premier freight agent program in the country. See our freight agent guide for our interview series with actual agents on how they made the jump to SPI→https://digitaldispatch.io/freight-agent-guide/
Digital Dispatch website→ https://digitaldispatch.io
Follow the Podcast→ https://digitaldispatch.buzzsprout.com/
Blythe’s LinkedIn→ https://www.linkedin.com/in/blythebrum/
Everything is Logistics website→ https://everythingislogistics.com/
Everything is Logistics newsletter→ https://digitaldispatch.io/content-for-the-thinkers-in-freight/
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