Getting business in a tight market is challenging but sending 10k cold emails and expecting to get a decent response should be grounds to have you thrown in jail.

Ok, that last part was a little dramatic, but we live in interesting times. These interesting times include massive layoffs and cutbacks which has any normal person feeling a little nervous. So how do we prepare and strategize during a challenging time? By sending cold emails that don’t suck.

Most cold emails suck because of the laziness of the person sending them. We’ve all been guilty of hearing the hopes that marketing and sales software can help us send targeted campaigns that our audience will love. Only to find out that most folks purchase an email list, load it into HubSpot, and hope for the best. This spray-and-pray tactic only works to annoy the very people you would hope to become a customer.

So in a world of AI and inboxes getting record amounts of spam, how do we stick out? By crafting a good ‘Why Buy’ campaign.

Read the Newsletter version of this show:


Everything is Logistics is a podcast for the thinkers in freight. Hosted by Blythe Brumleve, she started the pod for her business, Digital Dispatch, where she helps freight companies get online and grow. Follow the show as we give one-person marketing team strategy from in the trenches and tell the stories of how your favorite stuff (and people!) make it from point A to B.

Everything is Logistics is sponsored by SPI Logistics—the premier freight agent program in the country. See our freight agent guide for our interview series with actual agents on how they made the jump to SPI→

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About the Author

Blythe Brumleve
Blythe Brumleve
Creative entrepreneur in freight. Founder of Digital Dispatch and host of Everything is Logistics. Co-Founder at Jax Podcasters Unite. Board member of Transportation Marketing and Sales Association. Freightwaves on-air personality. Annoying Jaguars fan.

To read more about Blythe, check out her full bio here.