Blythe Brumleve is joined by Carly Gunby, who at the time of recording was VP of Sales Strategy and Marketing at Transfix, but has since been promoted to VP of Shipper Success and Sales, which deserves a big congrats!
On this episode of Everything is Logistics, Carly discusses the growing relationship between digital freight brokerages and traditional freight brokerages. Carly is a Jacksonville resident, a FSU graduate and Jacksonville Jaguars fan, who despite having an Art History degree, stumbled into the logistics industry. After beginning her career with inside sales, she was promoted and had the opportunity to learn more about the industry, including ocean freight, warehousing, customs brokerage, and truck brokerage. She’s sharing her experience on how to help the sales and marketing teams in freight work better together.
Links & resources
- Carly Gunby on LinkedIn: https://www.linkedin.com/in/carlygunby/
- Transfix: https://transfix.io/
What you’ll learn
The listener will learn about the evolving relationship between sales and marketing in the freight brokerage industry, as well as the experiences of a female leader in logistics and the importance of supportive leadership. The episode also discusses Transfix’s freight platform, sales strategy, and investment in technology, including ChatGPT and AI tools. The podcast highlights the benefits of data and transparency in the logistics industry and updates on upcoming beta tools.
Timestamps
[00:01:17] Stumbling into logistics.
[00:03:10] Understanding logistics and supply chain.
[00:07:01] Digital freight marketplaces.
[00:10:11] Sales strategy during COVID.
[00:15:37] Freight brokerage sales strategies.
[00:16:36] Referral Relationship Strategies.
[00:20:09] Social media marketing strategies.
[00:24:07] Women in male dominated industry.
[00:26:41] Women in logistics leadership.
[00:30:08] Dedicated carrier partnerships.
[00:33:53] AI and ChatGPT in sales.
[00:38:20] TrueRate Plus Tool.
[00:39:33] Cold calling and emailing.
Watch or listen
Watch the full episode below, or listen with the audio player above.
Related episodes
- Four-time CMO Rachel Meranus talks Transfix’s 2022 rebrand and building a high-performance marketing team
- Fewer Spreadsheets and Better Relationships with Transfix Jonathan Rojas
- Marketing vs. Sales in Freight
- Cold Calls and Content with Cargo Margo
Presented by SPI Logistics
SPI Logistics has been a Day 1 supporter of this podcast which is why we’re proud to promote them in every episode. During that time, we’ve gotten to know the team and their agents to confidently say they are the best home for freight agents in North America for 40 years and counting. Listen to past episodes to hear why.
