Lessons You Can Learn From Freight Twitter Going Viral

Couple of social media stats for y’all: 

  • 10% of Twitter users create 92% of all tweets
  • And only 21% of us adults are on Twitter

But over the last few weeks, Twitter has become THE place for freight news to break, trend, or go viral. 

I’ve historically used Twitter as a place for sports and entertainment. And when I worked at a 3PL years ago, we had an account on the platform as early as 2010. 

But the freight twitter world of 2010 compared to what it is now is completely different and exciting all at the same time. 

Is having a Twitter profile right for your business? Only you can really make that call. But in this episode, I’m going to break down how one freight exec is using it and how some of those strategies might work for you, too. 

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About the Author

Blythe Brumleve
Blythe Brumleve
Creative entrepreneur in freight. Founder of Digital Dispatch and host of Everything is Logistics. Co-Founder at Jax Podcasters Unite. Board member of Transportation Marketing and Sales Association. Freightwaves on-air personality. Annoying Jaguars fan.

To read more about Blythe, check out her full bio here.