Couple of social media stats for y’all:
- 10% of Twitter users create 92% of all tweets
- And only 21% of us adults are on Twitter
But over the last few weeks, Twitter has become THE place for freight news to break, trend, or go viral.
I’ve historically used Twitter as a place for sports and entertainment. And when I worked at a 3PL years ago, we had an account on the platform as early as 2010.
But the freight twitter world of 2010 compared to what it is now is completely different and exciting all at the same time.
Is having a Twitter profile right for your business? Only you can really make that call. But in this episode, I’m going to break down how one freight exec is using it and how some of those strategies might work for you, too.
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