Companies like Nestle are leveraging novelty to combat trends like the increased adoption of drugs like #Ozempic, which may lead to less food consumption.

They’re trying to maintain consumer engagement and sales by creating a large variety of snack options in response to these changing consumer habits.

About the Author

Blythe Brumleve
Blythe Brumleve
Creative entrepreneur in freight. Founder of Digital Dispatch and host of Everything is Logistics. Co-Founder at Jax Podcasters Unite. Board member of Transportation Marketing and Sales Association. Freightwaves on-air personality. Annoying Jaguars fan.

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