As we try to market and sell our services/products to our audience, we can fall into the habit of using too much lingo that our audience doesn’t understand. But if we follow Nickelodeon’s example of how they changed their messaging to gear an NFL broadcast to kids, we can learn the power of making our messaging more accessible to all.


About the Author

Blythe Brumleve
Blythe Brumleve
Creative entrepreneur in freight. Founder of Digital Dispatch and host of Everything is Logistics. Co-Founder at Jax Podcasters Unite. Board member of Transportation Marketing and Sales Association. Freightwaves on-air personality. Annoying Jaguars fan.

To read more about Blythe, check out her full bio here.