Overworked Marketers, Proving ROI, and Debunking Video View Myths
Episode Transcript

While some marketing departments can grow in a tough economy, the reality is when times get tough, most marketing budgets are slashed.

So what to do when you feel overworked and unsure if you’re headed in the right direction? You have a ‘come to Jesus’ moment where you have to look realistically at the stats that matter and put them into perspective relative to your overall business goals.

That’s our main focus in today’s solo show as a breakdown of measuring success in today’s modern freight marketing world.  

Get the links to stats mentioned in this episode by  checking out my Linkedin newsletter covering 4 Steps to Prove Marketing Isn’t Worthless


  • What happens when you compare your numbers to pointless vanity metrics (3:05)
  • How views are counted on social media platforms. (8:28)
  • What counts as a video view on social media? (11:20)
  • How LinkedIn measures engagement on social media. (17:23)
  • What do you do when the company is closing or downsizing? (20:10)
  • Sitting in on regular sales meetings can help you craft better content. (26:32)
  • FutureTools.io –. (30:00)
  • What’s the best social media platform to use for recruiting? (35:14)
  • When you get really good at one thing, move on to the next. (38:08)
  • Find a way to measure your leads. (43:49)
  • You’re not alone in your marketing journey. (47:34)



Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interview series powered by SPI Logistics to hear directly from the company’s agents on how they took the leap and found a home with SPI freight agent program.

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Everything is Logistics is a podcast for the thinkers in freight. Follow the podcast to never miss an episode.

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Show Transcript

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About the Author

Blythe Brumleve
Blythe Brumleve
Creative entrepreneur in freight. Founder of Digital Dispatch and host of Everything is Logistics. Co-Founder at Jax Podcasters Unite. Board member of Transportation Marketing and Sales Association. Freightwaves on-air personality. Annoying Jaguars fan.

To read more about Blythe, check out her full bio here.